One news app, three editions. This is the concept behind ABC’s News’ new app, which comes in three versions: morning, midday and evening.
Why the change? “We realized that people are using the app in different ways at different points of the day,” said ABC’s senior vice president of digital, Joe Ruffolo to Jeff Sonderman at Poynter.
ABC News has had almost two years to observe how its audience is engaging with its content on the iPad, after launching its first iPad app in July 2010, as paidContent points out. The article says ABC News’ digital team found that iPad use peaks in the evening, between 7pm and 10pm, when users watched one and a half times more video, and read 20% more stories than at any other time of day. The team also found that half of all news stories consumed on the iPad were read in the morning and evening.