The future of the newspaper is in magazines, believes Jacek Utko, design director for Bonnier Business Press, which publishes newspapers in eight Central European countries. This is a trend that news organisations should embrace rather than fight, he added, speaking at the 5th Arab Free Press Forum in Tunis.
Print is still a highly relevant medium, Utko said, and publishers are increasingly realizing this as they have been disappointed by tablets as audience- and revenue-generators.
However, the print model at many news organisations - publishing website content the following day and charging for it - does not make sense, Utko claims. It is necessary to offer more than that if you want people to willingly pay for the product.
Newspapers have a lot to learn from magazines, Utko said, starting with how to structure the information they provide. Magazines are small, with abundant spreads: when they deal with a long text, they make it as easy as possible to understand the content.
He called for news organisations to take a more creative approach to presenting news, rather than to be reactive, like "barking dogs."