Print sales continue to drop in Denmark, according to data from Newspaper Innovation. Every newspaper in the country has experienced some decline in print sales since 1997. Danish broadsheets have been particularly hard-hit by this drop in sales, Jyllands Posten has lost more than half of its print readership in 14 years and Politiken's print readership has declined by a third over the same period.
Although the free daily Metro Xpress is still retains the highest readership levels, it too has lost readers, although not as many as the free daily, Urban, which has suffered a steep loss of 60% since 2005.
According to data published by Press Reference earlier this year, Denmark currently has 31 daily newspapers with a circulation of 1,481,000 and an average daily newspaper consumption of 27 minutes per day. Yet, print sales have still taken a huge slide over the past fourteen years.