According to February ABC data, Mail Online led with 110.7 million unique visitors in February, which reflects a 21 percent increase from last year and signifies a 75 percent growth in visits for the year, a Daily Mail release says. The Guardian brought 43 percent fewer viewers than Daily Mail with 77.4 million for the month.
The Telegraph and The Guardian have been grappling for top circulation in the National Readership Survey’s “quality” publication category. According to Journalism.co.uk, in September The Guardian led, but in November The Telegraph won. February data shows the two remain neck-and-neck for top spot: The Guardian had a monthly web and print audience of 12.7 million, and The Daily Telegraph and The Sunday Telegraph together just under 12.5 million. This contrasts to Daily Mail’s 20 million combined readership and The Sun’s 17.4 million.