“I was increasingly becoming a third-party broker, if you will, between people who had captured newsworthy content at scenes of stories and my colleagues back at work, who would effectively offer them money to buy that content,” Ebeli said. “I realized that this was the way things were going and that there needed to be a centralized location for newsworthy content online.”
Thus he created Newsmodo, which will make its formal international debut at WAN-IFRA’s Digital Media Europe conference in London, April 15-17. Ebeli described the platform, expected to go live mid-April, as a “one-stop shop” for media organizations and journalists to pitch and find freelance assignments throughout the world. With newsrooms’ resources dwindling, more publications are relying on freelance content — and more need a platform like Newsmodo, Ebeli said.
“They have less personnel on the ground and they have more and more news to cover and audiences have higher expectations,” Ebeli said. “They need to be nimble, they need to be agile and they need to be forward-thinking. That’s why they’re looking for platforms like Newsmodo.”
Ebeli said he began his work by constructing Newsme.com.au, the “little brother of Newsmodo,” back in 2011. But he later abandoned that site, which focused on citizen journalism.