The New York Daily News tabloid has launched a new online section which seeks to appeal to the city’s South Asian residents, paidContent reported.
The new section, called “Desi,” features South Asian news curated for an American immigrant audience, including stories about Bollywood, cricket and politics, the article said. The stories found on Desi are a mixture of original content and articles from the digital newswire Newscred, the article said. As we previously reported, Newscred filters content from more than 750 sources around the world, creating personalized bundles of online content for publishers.
NY Daily News Digital Senior Vice President Steve Lynas told paidContent that according to research conducted by the newspaper, second and third generation immigrants demonstrated an interest in South Asian News, but presented through an American lens.
Lynas also said that culture is more of a factor in determining what news people are interested in, implying that the notion of local news in general can be redefined, the article said.
“I don’t see a zip code as a good filter for community,” Lynas told paidContent.