William Davis, Editor of the Bangor Daily News in Maine, USA, discusses how his 50,000-circulation daily newspaper moved from an outdated content management system (CMS) to using web-based tools that has improved its online efficiency.
Mr Davis says that in the old way of doing things, the print CMS didn’t talk to the website or support links. Furthermore, the paper’s bureau-based reporters couldn’t access the CMS, so they would email their stories to editors, who would edit them and add copy-and-paste links, and then any changes would start the process over again.
The Daily News wanted a flexible system that was easy to use and would support going web-first, but they also did not want to spend a lot of money on a new system.
Mr Davis said the paper tested web-based tools such as Google Docs and using WordPress for their website, which they have continued to use.
He says they are now consistently hitting deadlines better than ever. The paper’s website is growing by 40 percent year-on-year. Furthermore, they have saved a considerable amount of money, and 10 positions have been eliminated or re-assigned.
“We’re producing more content, and it’s better content,” Mr Davis says.