In an industry that has been facing several setbacks in the past years, Bloomberg News stands out, as the American Journalism Review notes. While many news media outlets are downsizing and trying to find ways to cut back, Bloomberg L.P. plans on adding 150 journalists to its current number of 2,300 and paying them salaries of a reported $500,000, according to The New York Times.

Several factors account for Bloomberg's current success, AJR believes. Its dedication to being the first and best has given it credibility; its acquisitions have added to its ability to provide its readers with the information they desire; and its branding appeals to its audience.

Politico plans to launch a subscription news service on what Congress, federal agencies and trade associations are doing concerning health care, energy and technology, reported the New York Times. Politico Pro will launch early next year and will cost $1,495 to $2,500 for the first topic and $1000 for each subsequent one, the NYT said.

The new service will involve hiring 50 people, 40 of them journalists.

The Washington DC-based political news site saw an opening in a market which executive editor Jim VandeHei believes is wrongly perceived as overserved, according to the NYT. The target audience would presumably be lobbyists and government offices, similar, the NYT noted, to publications like Congressional Quarterly and National Journal.

The hope is that Politico Pro will provide another significant source of revenue for Politico, which makes a good deal of its income from advertising in its print edition: available free in locations around Capitol Hill and Washington DC. Politico's owner Allbritton Communications started a local news site in Washington this summer, TBD.com.

Danish newspaper Berlingske Tidende announced that it was launching a business news app for the iPad prior to the device's official launch in the country, Journalism.co.uk informed. The Berlingske Business app features daily content from the outlet's website as well as previews of the following day. Berlingske predicted that it would be developing more features for the app, such as broadcast news content.

"We have a strategy that our content must be available on the platforms where our customers are. And I believe that our customers and readers in the future also will be on computers and iPads, which offers very interesting opportunities, because here we are able to charge for content. This is a new platform that does not suffer like the web, where everything from the beginning was given away. It gives us a new business model that we want to help to develop," said Lisbeth Knudsen, CEO of Berlingske Media.

The initiative was started three months ago as a project collective was set up with a limited number of members and a small budget. The team followed the development of the tablet device closely. The majority of the app was designed by a newspaper designer from the title's print edition, who has no experience working on Berlingske's website.

Bloomberg News is doing things a little differently. In stark contrast to media heavyweights such as The Wall Street Journal, The Times of London and The New York Times, Bloomberg has launched a fresh version of its business news website supported solely by ads rather than subscription fees. A free-content approach to news provision would seem to be a departure from the company's traditional revenue model which revolves around selling subscriptions to its Bloomberg Terminals data feeds at the price of $1500/month.

In addition to its free business news offerings, minOnline reports that Bloomberg is set to become "the only major news provider to make accessible online a live feed of its TV broadcasts. A TV tab from the home page lands the users on a large media player running the current programming from Bloomberg Television as well as a library of recent clips and interviews."