In a couple of months the New York Times will launch its latest hyperlocal project, The Local: East Village, covering New York's East Village with help from New York University students. The project seems to have prompted resentment from local bloggers, according to Capital, an online publication about the city.
Capital's Eliza Shapiro wrote about the "East Village blog mafia's chilly response" to the upcoming project. The area is "arguably the neighbourhood-blog capital of New York," she said, with a wide variety of online publications. Much opposition to the arrival of The Local seems to stem from the very involvement of NYU, which is based in the East Village and seen by some local residents as dominating the area. As Shapiro writes, if the Times is to benefit from the free, skilled labour offered by journalism students, "That means entering a town-gown showdown."