Expanding on yesterday's coverage of Verve Wireless' increasing market share as a mobile technology provider for newspapers, the New York Times' Bits blog today muses on whether cell phones will not only provide mobile capabilities, but perhaps also salvation for local newspapers?
"Verve already powers mobile versions of 4,000 newspapers from 140 publishers, including the Associated Press, McClatchy, and the New York Times Regional Media Group," reported NYT.
At least 728 Associated Press newspapers have joined the Verve-powered Mobile News Network since May, and AP apparently likes the service enough to invest in the company. According to NYT, "Verve Wireless has raised $3 million in its second round of fundraising, led by its biggest customer, the Associated Press. Iron Capital and Crosscut Ventures also participated in the round."
"Mobile is actually a better way to reach people than print or even Web. It's versatile, immediate, travels and is just as compelling-if it's done right-as a Web site or a printed page," explains Art Howe, Verve CEO.