"This deal was years in the making," Founder and CEO Shafqat Islam told Business Insider. "And I think its a big statement that content marketing as a category has really evolved when large and mainstream publishers, and The New York Times is among the largest most reputable ones, are actually looking at software partners like NewsCred to help them figure out that space."
Founded in 2008, NewsCred uses both algorithms and an editorial staff of 8 to aggregate content for clients including Pepsi and Toyota. While marketers comprise 50 percent of the company’s business, Islam told paidContent that the company’s mission focuses chiefly on publishers, including partners CNN, Al-Jazeera and The Guardian. Other news organizations are clients, such as The New York Daily News, which relies on NewsCred-licensed content to fill its South Asian section.