The Huffington Post UK has launched a new 'Inspiration' section on its site which will enable brands "to communicate directly with prospective consumers via video, blogs and social media," announced a press release from AOL.
Its first focus is a cross-platform package in conjunction with other AOL properties to promote Iceland as a year-round tourist destination. As the press release says, the 'Inspired by Iceland' campaign, sponsored by Promote Iceland and Iceland's government, is "the first Europe- wide marketing campaign that fully integrates a comprehensive suite of AOL advertising products, content and platforms."
There are other posts on the page that are unrelated to the Iceland effort, and HuffPost UK editor-in-chief Carla Buzasi said that the Inspiration section is dedicated to "all things inspirational." Food will be a theme over the next few days, then careers and lifestyle, with participation from both HuffPo's journalists and bloggers.