With iPad shipments already en route and plans for Sunday's rollout of the product in high gear, publishers are publicizing their iPad applications at an exponential rate.
Surprisingly, some publications that require subscriptions for their online content will be offering their iPad apps for free during a short trial period. The Financial Times, known for its lucrative online paywall, is hoping that a three-month free trial period will hook users to its iPad version.
Others have already released plans for subscription-only versions and some, like the iPad edition of the Wall Street Journal, will cost more than their print companion. The WSJ is charging 67 percent more for the iPad alone than a joint subscription to the online and print version