
It has been about a year now since
Diaspora and its four
founders made ripples through the blogosphere and mainstream media, including
in this
New York Times article, following the
$200,000 plus donations that the budding
alternative social networking site received through crowd-funding site
Kickstarter.
Haven't heard of Diaspora?
Simply put, the website aims to provide the functionality
and offerings of existing social networks (namely Facebook), minus the loss of
privacy and personal information for its users.
"With Diaspora, we are reclaiming our
data, securing our social connections, and making it easy to share on your own
terms. We think we can replace today's centralized social web with a more
secure and convenient decentralized network," declared the founders on their
Kickstarter page.
Users' information, instead of being submitted to (and, in
accordance with user agreements, thus essentially becoming owned by) a central
hub, such as on Facebook, will be hosted on "seeds," user-specific servers that
store their information and make it available only to friends of their choice.
Different categories of contacts can be tailored into different groups called
"Aspects," enabling users to segment and control distribution of content to
their different groups of friends, such as co-workers, or family. Users will
also have the possibility to host content on their own secure servers, as well
as be in full control of their personal information and privacy settings.
Founded by four
New York University students (
Ilya
Zhitomirskiy, Dan Grippi, Max Salzberg, and Raphael Sofaer, who are now
based in San Francisco, as some of them have graduated, the others are taking
time off from college to work on the project fulltime), Diaspora is open-source:
in addition to the four founders and five other core contributors, there are at
least a few dozen developers who regularly contribute to help improve and debug
the website, currently in private Alpha. The project has been among the top 5
on GitHub, a crowd-sourcing site for developers.
Additionally, Diaspora's roughly 25,000 users are encouraged
to provide feedback during this phase of development.
Hundreds of thousands of others have been waitlisted, according
to
Yosem Companys, Diaspora's self-described "non-tech consigliere." The next
phases of development will include open Alpha, Beta, and advanced Beta - before
Diaspora is launched, hopefully, later this year.
Could Diaspora eventually aspire to rival the likes of
Facebook?
Considering Diaspora is still in its development stages, as
well as Facebook's increasingly crushing dominance in the market (check out
these 2 graphs to see some of Facebook's, and Twitter's, impressive usage numbers),
any speculation on that subject would be just that - speculation.

But it's fair to say, as illustrated by Diaspora's success
on Kickstarter (the founders had initially hoped to raise $10,000, far from the
$200,000 they pooled from nearly 6,500 backers), as well as by the lingering
controversy that has surrounded Facebook privacy and ownership settings in the
past -
see this Mashable article or click the image for some history - that there
is demand for a more user-centric, privacy-aware, social network.
It may be worthy to note, in that respect, that Facebook
founder Mark Zuckerberg personally made a donation to Diaspora through
Kickstarter - "Openness" is indeed among Zuckerberg's declared interests on his
Facebook profile.
Perhaps, as Companys said, it's best not to think of
Diaspora as "a threat to other social networks" since it will be inter-operable
with other platforms. Yet, clearly, the intent of the site is to provide a viable
and user-friendlier alternative to the current offerings.
"When you give up that data, you're
giving it up forever," said Salzberg, one of Diaspora's co-founders, in the
Times. "The value they give us is negligible in the scale of what they are
doing, and what we are giving up is all of our privacy."
However, other such attempts have failed in the past.
"We will have to see how widely this will be adopted by the non-nerds," said
Finn Brunton, a teacher and digital media researcher at NYU, in the same
article. "But I don't know a single person in the geek demographic who is not
freaked out" by large social networks and the (private) centralization of user
information.
It's truly difficult to imagine at this point how the
open-source and donation-funded Diaspora could face off Facebook, now valued at
over $50b (
some are already contemplating the $125b mark). Then again, by that
logic, who would have thought that Wikipedia would compete with Encyclopedia
Britannica (although some
studies point to increasing challenges in sustaining
the community-built online encyclopedia)?
And it's not yet clear how Diaspora aims in the longer run
to compete with established platforms whose business model precisely relies on
trading the highly valuable personal information that Diaspora wishes to leave
to its users' discretion. (Perhaps one could imagine a system in which users
choose whether or not to withhold this information, offering tradeoffs to those
willing to part with some of their privacy?)
But right now, the founders and their community of
contributors are "just focused on improving the product," said Companys.
"The extraordinary thing about this is that the guys really
aren't spending any money on marketing and media," he said, "There's just been
a great outpour of support."
"They're really just into changing the world."