UK Tour: tips from the Guardian and Manchester Evening News

 
While the Guardian’s newsroom isn’t integrated, it has taken a few steps to further cooperation:
- online and print journalists from its business news desk co-sit.
- Its business and foreign news content is published Web-first, due to the nature of the content.
- ‘Bridgeheads’ have been put into place throughout the desks. An editor from online sits with the respective print team and vice versa. This helps continuous communication between both platforms.

Two simple managerial strategies used by the Manchester Evening News to convince its journalistic staff to be onboard the multimedia convergence plan:
- tell journalists that multimedia integration enables learn new skills and tell stories in better ways than before. Convince reporters that integration is about improving their stories and content, rather than about job cuts and adapting to the future).
- send the union representatives or the more reticent journalists to do the training first. If you can get the typically more reticent staffers to embrace change, the rest will follow suit.

You can see a few other quick tips gathered during the tour at the Daily Telegraph or at The Times and Financial Times.