Results matching “changes to attract you”

Local and regional newspapers will have the opportunity to further develop the visual content on their online editions, with use of a new multimedia wire service. Tradeclips.com, which launched this week, aims to facilitate the streaming and sharing of online video content between news providers subscribing to the reasonably priced service.  

The service will offer free uploads and downloads of video, audio and still files, for which storage is offered at a fee. Registered users will also have access to a sizeable trove of archived multimedia footage.

Google News and YouTube are extending their collaborative applications in an attempt to attract more news outlets to use their services. The project will target the 25,000 plus news outlets which are already on Google New's source list, to encourage them to join the YouTube partner programme and become an official partner. The aim is to help news publishers generate a larger audience for their video content.  

The plans were announced Sunday on the Google News Blog by YouTube news manager Olivia Ma.

Twitter asks its users one question: "What are you doing right now?" It is a simple enough concept; 'tweeters' answer this question and their response enters the real time feeds of those who follow them, but it is becoming increasingly useful for reporters and papers as the social network attracts more and more users. Essentially, journalists can use Twitter in three ways: to find stories and other information and to track events, to publicise their work, and to connect with readers.

A real time feed of breaking news and thought

Twitter is an extremely useful journalistic resource: reporters can use it to watch for breaking news, follow sources and search for information. "It's like monitoring another wire service," said Robb Montgomery, CEO of Visual Editors. It can be used to get an idea of which topics are attracting interest and what people are talking about right now. There is a list of top 'trending topics' on the Twitter home page. It is a real time search, ahead of even Google in terms of timeliness.

The useful information can sometimes be hard to find amongst multiple messages about what users had for breakfast, or what they thought about last night's TV show, but as Noam Cohen said in Global Journalist "it turns out that when a million people stare at their navels, more than a few of them will also notice that the ground is shaking, the plane is nosediving, the police are shooting." Twitter is particularly relevant during events that involve large numbers of members of the public, and a shining example of its effectiveness arose after a US Airways flight landed on the Hudson River and the first picture of the plane was posted to Twitter by an observer. Online news editor at Sky News Jon Gripton, discussing his reasons for appointing a Twitter correspondent, said "it is effectively another news feed. It helps us source eyewitnesses and photos and other people who are on the scene of an event." It is also crucial for following conferences, for example.

Applications such as Tweetdeck allow users to sort their contacts into groups and to search more and more easily for Tweets on specific topics. The custom of adopting hash-tags to make searching easier has been widely adopted: if a user is tweeting about a particular subject they can add a tag into their tweet, such as #IranElection, #Mumbai, #Gaza. The hash or pound symbol distinguishes the tag from random mentions of the same word, and is a custom developed by Twitter users.

Twitter's fame as a news source grew curing the terrorist attacks on Mumbai last November, and during the ongoing conflict in Iran following the election on June 12, Twitter has come into its own, with those inside Iran using the social network to stay in touch and communicate with the outside world while phone networks are down and many websites are blocked. News outlets turned to the service for the latest updates, as they were forced to abandon the principle of only relying on their trusted sources for information due to what the New York Times described as a "news vacuum."

Questions about the reliability of Twitter have also been highlighted by events in Iran. Clearly, it is impossible to judge the authenticity of Tweets from a non-trusted source. During 'normal' circumstances, a journalist would be able to contact the 'Tweeter' for more details and verification, but that is currently overwhelmingly difficult. Journalists who incorporate news obtained by Twitter into their reporting should always be careful to stress their uncertainty about the source.

Publishing: one-to-many

According to a Harvard Business study, there is a small group of very active Twitter users: it found that "the top 10% of prolific Twitter users accounted for over 90% of tweets."  Researchers Bill Heil and Mikolaj Piskorski concluded that "Twitter resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network": in other words, perfect for journalists looking to publicise their work. It is simple enough to use as a publicising tool: send a link to the story with a Twitter-friendly headline, which should generally be casual and chatty, even more so than web headlines.

It is without doubt a good way to attract extra readers. One of the advantages of Twitter to spread the word is that it is viral, users frequently "re-tweet" the links that they have enjoyed. A CNN breaking news feed, not actually started by CNN but purchased by the news outlet when it gained substantial recognition, was the second Twitter feed to reach one million followers and now has well over 2 million. The New York Times main feed has 1,238,673 followers at time of publishing, and the Guardian has 25,009 on its main feed, though far more on its Guardian Tech account: 782,662. Many news organisations now have multiple Twitter feeds for their different sections. Montgomery stressed the need to "explore" the best policy for your newsroom when deciding whether to stick to one or split them

Some feeds are generated automatically, and for many journalists and bloggers it has become second nature to 'tweet' an article immediately after publishing. Robb Montgomery believes that the "more successful Twitterers have moved beyond auto-tweeting their RSS feed" to make their tweets more personal. "You want to show that there's a real person there."

A social tool for branding

As well as using Twitter as a one-to-many publishing mechanism, journalists can also take advantage of the social element of Twitter, using it to connect with their readers and to receive feedback on articles. It is a contact point between reporter and reader, making the journalist more accessible. "You can run quick polls, get a pulse, get some ideas," said Montgomery. Twitter can be used as part of a journalist's own personal branding, to develop their own network of followers, depending on their personality as well as their reputation as a journalist. This could be particularly helpful for freelance journalists and bloggers.

Newspapers' advice to staff

Many news outlets have become concerned about the way that their employees use social networks such as Twitter. New York Times executive editor Bill Keller called for a "zone of trust" after reporters Jennifer 8. Lee, Michael Luo and Brian Stelter sent 'tweets' on what executives were saying about the how the paper might charge for online content, amongst other things during a staff strategy meeting. Shortly after, the New York Times announced the appointment of social media editor Jen Preston via Twitter. She is to concentrate "full-time on expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers," including, it seems, policing Twitter use.

The Wall Street Journal's advice on Twitter in a staff memo is that "business and pleasure should not be mixed" and although "common sense should prevail," staff meetings should not be discussed on social networks. The Washington Post's guidelines also mentions its reliance on reporters' common sense. The AP's new rules tell reporters "Don't report things or break news that we haven't published, no matter the format, and that includes retweeting unconfirmed information not fit for AP's wires."

Embracing Twitter seems to be essential for journalists and newsrooms in today's media landscape. This does not mean that all reporters should be tweeting all day long, and certainly does not mean that they should believe everything they read, but they should familiarise themselves with the site and work out how they want to use it. A newsroom policy might be necessary to encourage or warn journalists with regards to how the paper would like to see it used, and if possible, a social media expert could monitor and coordinate the paper's efforts. It is not necessary for journalists to embrace every aspect of Twitter, but most who try it find something beneficial.

On Tuesday 30 June at 15.00 London time, Robb Montgomery, CEO of Visual Editors will be speaking at a WEF webinar on "How the real time web can improve your newspaper's journalism." More details here.

The media coverage of the shock death of Michael Jackson has served to highlight press dynamics, raising interesting questions concerning the nature of breaking news reporting, the cult of the celebrity and the relationship between newspapers and their online news rivals. Has the fact that most newspapers were delayed in the initial reporting of the death emphasised the widening gulf between print and digital channels of breaking news? Conversely, has the death been exploited by the printed press as a facile, reader guaranteeing hit?

The news of the performer's death, in terms of rumour, confirmation and reaction has been overwhelmingly 'digital' in expression. The scoop belonged to the Los Angeles based celebrity website, TMZ, which confirmed the death an hour after it aired whispers of a suspected heart attack. The reporting was rapid fire: time of death: 2.26pm, LA time, time of update: 2.44pm. 

As online news becomes more and more prevalent, with an unimaginable amount of information available at users' fingertips and Internet now ranked as US consumers' top way to access their news, how can media organisations make sure that readers find their articles?  Part of the answer is search engine optimisation, which is becoming an essential part of the daily life of a newsroom. For the printed product, newspapers must try to sell the paper as a whole; online, articles can attract traffic individually as readers come across them while searching for specific topics. It is therefore important that each story, rather than simply the site as a whole, is 'optimised' to appear higher in search results. Aside from highly technical aspects like HTML meta tagging, URL structure or site navigation, what can a newspaper do to optimise its content for search engines?

How to introduce SEO to the newsroom

One major potential stumbling block is that journalists might view SEO as a way to manipulate their stories and take away their true value. So the way it is presented to staff is extremely important. And indeed, it is crucial that newspapers do not get carried away with prioritising SEO above all else. Even Google advises creating content "primarily for your users, not search engines:" it is important to make your site easily accessible to search engines but still remain focused on your visitors' needs.

Clearly, it is important for all reporters to be aware of the ways that they can make each individual article more search-friendly. After all, journalists have always wanted their stories to be as widely read as possible, in print as well as online, and are likely to be willing to help make that happen. And often, the principles of SEO echo the principles of writing a good story: such as the idea that the first sentence should be a summary of the rest of the article, containing relevant concepts or keywords. One difference is that less generic, more specific works for SEO in terms of names or concepts. Google recommends shorter rather than longer titles.

Esa Peltonen, who has been working as a web analyst at the largest Finnish daily Helsingin Sanomat for three years, said that he has worked extensively with editorial staff, for example on how to use Google, to get an idea of how users will be searching and what kind of search words people are using. Head of audience development at the Telegraph, Julian Sambles, said in March that the paper was trying to give journalists "the knowledge and understanding that they need so they can apply it to their daily production process and make informed decisions about content when they're writing or publishing it." Thinking about SEO should be second nature, he added.

Papers must also consider their goals in optimising content for search engines. As Drew Broomhall, head of search at the Times explained, if you rank success by sheer volume of traffic, then you should "write the same as everyone else but more of it and more frequently updated." However, if you are looking to increase engagement on a specific subject you need more detailed keyword analysis and niche research.

One straightforward course is the need to stay ahead of the trends: predict what people are going to be talking about in upcoming months and provide appropriate content. "Fix SEO requirements into the editorial calendar," Broomhall suggests. Obviously much news is unpredictable, but there are some events that are year-in-year-out, or which are easy to prepare for in advance, such as an election or a festival. It is necessary to consider both specific, distinct events, such as religious holidays, and longer, less defined periods such as winter travel. Articles that contain links and that have been linked to by others appear higher in search results. Therefore, with annual events, it is beneficial to link to last year's coverage and make use of old content that already has inbound links to help promote the new content.

Hiring a SEO specialist?

As well as training all reporters to be aware of the principles of search engine optimisation, many newspapers have taken the step of hiring an in-house specialist. Ideally such a person would have deep technical knowledge combined with considerable journalistic experience, but such candidates might be hard to find. Peltonen comes from a business background, Broomhall from journalism and technology.

There are also many third party services available to news outlets, supplementary to the guidance of an in-house expert, such as Thomson Reuters' OpenCalais which recently announced deals made with the Huffington Post, DailyMe and the Mail Online. OpenCalais offers an 'Archive Express' feature which can tag an archive of up to 20 million documents in 24 hours. The service 'reads' and breaks down articles into their essential elements - who, what, when, where, how - and tags and sorts them so that it is easier to bring archived articles into 'related stories' sections and improve their search relevance.

Analysing traffic

A SEO specialist would be responsible for analysing traffic to a news outlet's site, looking at how readers find content, readership patterns and what methods of optimisation work best. Peltonen explained how he started off looking at basic data such as what are the top news stories, how many people are going where on the site, and started to work out how to increase traffic. His paper partnered with Microsoft to further analyse traffic data. Such traffic data analysis can be used to spot and develop potential niche verticals to focus on, for example, by looking at repeat visitor figures.  

Google keywords

Purchasing Google keywords to guarantee that news articles appear higher on search results is one of the more costly ways for news outlets to promote their content. Peltonen said that his paper frequently buys specific words, for instance for sports events, but stressed that it would be cheaper to improve the paper's SEO. Buying keywords could also raise ethical issues, depending on the words and their context. The Sun, for example, reportedly purchased the key words 'Natasha Richardson' immediately after the British actress's sudden death in March, in what appears to be a blatant attempt to profit from the tragedy. The Guardian came under considerable criticism last August when, apparently accidentally, it purchased the Google keywords "Madeleine McCann," giving any searchers the link to its coverage of the child's disappearance. The Guardian promptly relinquished the rights, and said it would review its list of keywords. Purchasing Google keywords in order to promote a product is common practice, but is it ethical for newspapers?

Evidently, SEO strategies are necessary in today's media landscape, not only to make more money but also to spread awareness of stories and help readers find what they are looking for and therefore should be embraced by journalists and editors as well as publishers. Search engine 'friendliness' should not be prioritised over good, accurate stories but it should be used to promote such content. Journalistic training is vital in order to optimise each individual article, and larger strategic steps should be taken by editors in conjunction with SEO specialists.

On Tuesday 23 June at 14.00 London time, Drew Broomhall, Head of Search at the Times of London will be speaking at a WEF webinar on "How to teach your journalists to write for the web." More details here.

The FrontLine Club has launched its own quarterly title to sponsor independent journalism.  FrontLine: A Broadsheet, will comprise of foreign coverage, as well as articles investigating British culture and politics.  In fact, its creators hope to resurrect "some traditions lost from the British market".

The identity of these traditions is as of yet vague, however the publication's ethos has been made clear.   This, according to Vaughan Smith, founder and managing director of the Club, is "political, but party-politically-allergic, irreverent and iconoclastic".  The subject choice in the selection of articles for the first edition suggests that these values are indeed underwriting the content.  Up for discussion is Tony Blair's Catholic faith, the return of British sleaze and peacekeeping in Kosovo.

Associated Press CEO Tom Curley said that the organisation is hoping to locate new sources of revenue and better licensing deals to make up for reduced income from newspapers and broadcasters in an interview after a meeting with employees on Tuesday. He also discussed initiatives to protect online content, according to a press release.

Although Curley did not offer details, he said that the AP expects its revenue to fall this year and next. The AP is lowering its fees for newspapers and broadcasters by a total of $45 million this year, following a reduction of $30 million this year. Such concessions reflect the need to take into account newspapers' and broadcasters' increasing financial difficulties. As a first step to survive with falling revenue, the organisation is planning to eliminate about 10% of its payroll costs by the end of the year through attrition and early retirement offers, and "hasn't ruled out layoffs."

A new daily newspaper serving the Detroit area will be launched within the next 60 days, it was announced Tuesday. The Detroit Daily Press, a project of the two experienced publishing brothers, Mark and Gary Stern, arose to compensate for the reduced home delivery of the city's two main daily papers earlier in the year.

"There is a definite need here," Mark Stern asserted at a news conference in the Detroit suburb of Southfield. "People are used to having a newspaper in their hand. ... That's what we're going to do -- provide a newspaper."

In an interesting article published on the Guardian Media website, Jeff Jarvis (right) talks about the changing nature of journalism and advertising, with content generated not just by journalists but - thanks to the Internet - also readers.

"Advertising is failure," declares the American journalism professor in his opening sentence, adding that advertising is a last-ditch attempt to win over customers. "The media pray for such failure because it is advertising that will support them," he notes.

The proposed merger of two Polish dailies and the launch of an entertainment version of a political weely, both intended to conquer a new public and consolidate readership, have raised some doubts in the Polish newspaper industry.

Poland's largest business and legal daily Gazeta Prawna (87,000 paid circulation) will merge with the second quality news daily Dziennik (147,000 readership), in a 51/49% partnership between Infor Biznes and Axel Springer, their respective owners. The transaction, which will result in a combined newspaper strong in economics on one side, and politics, culture and sports on the other, is still subject to approval by the authorities.

One of the most striking themes to come from the second day of the Power of Print Conference was the importance of newspapers knowing their audience. South Africa's Daily Sun, for example, grew rapidly to become the country's largest newspaper off the back of in depth market research.

Fergus Sampson, of the Daily Sun's owner Media 24 described how they discovered an audience of working class young black citizens who had come of age at the time of freedom, but who didn't have a newspaper, and set out fill the gap. "It does not try to be all things to all people. It does not include anything that wouldn't interest its people. The formula is dictated by the market and the needs of the market," said Sampson.

Beamups, the digital marketplace for news footage goes live today with a UK version of the site.

The invention of two former cameramen, Boaz Eshtai and Yosi Romano, Beamups offers a platform for producers to distribute and sell their previously unused and archived material to would-be buyers.

The website first launched in the Middle East in April and, since then, has already helped to secure deals with the BBC, Al Jazeera, ABC and Rtvi.

Yesterday in Washington D.C. the creation of CircLabs was announced, a technology company that hopes to build a new service to finance online news, based on a personalisation strategy. Based in Silicon Valley, the founders are Bill Densmore, Martin Langeveld, Jeff Vander Clute and Joe Bergeron. Langeveld and Vander Clute announced the formation of the venture a conference entitled "From Gatekeeper to Information Valet: Work Plans for Sustaining Journalism."

CircLabs' first product, which should be launched later this year, is code-named "Circulate." It will "address the challenges of how to increase traffic to media-affiliated websites, secure relationships with online users and enhance the value of news," according to Nieman Journalism Lab's Langeveld. This will include providing "new and convenient ways for the Web to 'come to' users, including social functionality that integrates, at their option, with their social network accounts."

Mine magazine represents a further effort in the on-demand initiative to diversify the print industry.  The Time Inc. publication professes to deliver a fortnightly magazine personalised to the subscriber's interests. Mine's content is an assortment of articles from a selection of Time's Inc.'s publications, of which the reader must chose five titles. Upon subscription the reader is asked four questions of personal choice to further gauge their tastes.  

Its editors aim to provide a printed alternative to the wealth of online information that users habitually sift through to find pieces appealing directly to their own interests.  It was also perhaps inspired by online services offering catered-to-taste provision of information and entertainment, such as the DailyME.

Yesterday, the recently founded Media140 held its first Twitter and microblogging conference. Held at London's Southbank Centre - a venue in the heart of the UK capital synonymous with innovation - the event largely focussed on the effects that Twitter and micoblogging are having on the news gathering process and was attended by journalists from Guardian.co.uk, TimesOnline, TechCrunch, BBC, Aljazeera, Reuters and Sky News.

Kicking off discussions, associate editor of the Sunday Herald and author of 'The Play ethic', Pat Kane, opened up the conference with a keynote presentation on the way breaking news services were dramatically changing the face of journalism: "Reading a newspaper on a street corner might be seen as banal. What's becoming just as banal is producing news on that street corner," said Kane. You can access his slideshow from the presentation here.

Demotix, the citizen journalism agency and openDemocracy, an open-sourced news site have agreed a new partnership, reports journalism.co.uk. openDemocracy will carry the Demotix widget and run its pictures alongside their stories and analysis.

The arrangement is a "perfect synergy" according to the Demotix announcement, "on the one hand, oD's razor-sharp, individual textual analysis, and on the other, Demotix's collective, collaborative visual representation of the world. Opposites attract".

The day before the INMA conference began in earnest, representatives of the Miami Herald, Palm Beach Post and South Florida Sun-Sentinel spoke about what their newspapers are doing to stay afloat in this current economic climate - and their solutions seemed to be largely focussed innovation. Christina Gomez-Pina, marketing and community affairs manager at the Miami Herald was, however, keen to point out that print daily readership is up and that Miami.com has grown 65% in unique visitors over the past year. "We're not suffering an audience crisis," she said. "It's a revenue problem."

The Palm Beach Post will soon be launching a website branching out from news reporting; Florida Home is described by marketing director Laura Cunningham as the "best local real estate site out there". Meanwhile, the South Florida Sun-Sentinel chose to focus on reprogramming its own website, explained strategic communications manager Jenifer Sacks, using data from Omniture to realise that "local and useful information" was what its readers were searching for online, and that "taking centrepieces from the newspaper and just putting them online" just wasn't working.

GlobalPost writer Patrick Winn reported on a group of academics from six Thai universities who are petitioning the country's newspapers to "choose restraint over grisly voyeurism." Thailand's editors do not seem to have too many qualms about presenting distressing images: according to Winn, "few days pass without a corpse, face-down and blood-soaked, appearing on Thai newspapers' front pages."

Yubol Benjarongkij, dean of the communication arts department at Bangkok's Chulalongkorn University told Winn that she realises their campaign will be hard to win. "The [publishers] think these pictures make big sales. It's hard to change that belief." Photos that have particularly shocked her include one of the decaptitated head of a man who had hanged himself off a bridge. The academics will not propose government intervention to stop such horrifying images, however, said Yubol. The group does not intend to restrict press freedom and acknowledges that the choice ultimately lies with the publishers.

Poynter's Romenesko blog has published a memo from MediaNews Group CEO Dean Singleton and president Jody Lodovic to the group's employees which explains that the company is planning to charge for online content, to revamp its websites and to build new local information sites. The memo, originally sent on May 8, is the result of a recent executive meeting on the company's interactive strategy.

The interactive summit was meant to address "three daunting challenges" that the company is facing. The first is that "we continue to do an injustice to our print subscribers and create perceptions that our content has no value by putting all of our print content online for free." As well as reducing print circulation, this "devalues the core of our business - the great local journalism we (and only we) produce on a daily basis." The second is that "our interactive revenue growth has slowed because it has been too closely tied to our print classified business, which has suffered with the advent of Craigslist" and others. Thirdly, "we are not significantly extending the reach of our audience, as our online products too closely resemble the newspaper, and thus fail to meaningfully read the next generation of readers."

Former industry analyst and media commentator Lauren Rich Fine wrote a strong criticism of the growing consideration of not-for-profit status as an option for newspapers. Last week she took part in the Duke Conference on Nonprofit Media, where she saw her role as "to remind everyone that the business model wasn't working and that philanthropists don't typically give funds to organizations that have yet to find stability."

Rich Fine believes that the best way to preserve good journalism is to "let the market figure it out on its own." She asserts that successful not-for-profit start-ups such as ProPublica or MinnPost are surviving not because of their philanthropic support, but because of their "entrepreneurial spirit and lean cost structure, two things most newspaper companies are lacking."

Free daily newspaper Thelondonpaper has relaunched its website. The new look site has a greater focus on social media and reader interaction, as well as more advertising options to attract advertisers and a larger entertainment section. It will also be the first newspaper site to incorporate Facebook Connect - meaning that any time Facebook users comment on stories, it will appear in their Facebook newsfeed.

Explaining the motivation behind the move, editor Stefano Hatfield said "After extensive consumer research, we believe that we have created the most important website for Londoners, and also given our advertisers a platform to work from that will lead to award-winning work from them." The News International owned publication announced its intention to redesign the site back in March, in order to better London's 18-35 community, which it sees as its key demographic.

Source: Brand Republic

This June the Chicago Tribune will launch a new website, Chicago Now, which will combine social media, e-commerce, blogs, news content, and advertorials to "connect Chicagoans through a network of niche sites." According to its promotion video, the project will be "Huffington Post meets Facebook for Chicago" and aims to attract new local audiences who will engage with each other as well as advertisers.

Chicago Now does not intend to replace ChicagoTribune.com, which will continue, though it will replace the Tribune's web site for RedEye, its free daily targeted to a young urban audience. The new site's goal is to build an authentic and engaged local community quickly and to secure 35% of local web traffic.

Facing financial difficulties, a month ago the Detroit Free Press decided to limit home delivery of its paper to only three days a week, to print small editions on other days, and to encourage people to get information online. Poynter reporter Bill Mitchell takes a look at how Detroit's initiative is progressing so far, saying that "readership of the e-edition is up -- a lot -- and cancellations of print and online combo subscriptions haven't been as massive as feared."

Since the change, only half as many subscribers have canceled as was projected, and papers are re-starting those subscriptions at a rate of 100 per day. About 6,300 people have been willing to triple their subscription price to have the paper delivered on the days home delivery is normally not offered. The paper's e-editions, which are different from the web sites, attract 30,000 people per day and 3 million page views a week, and the traffic to the web sites has increased.

One of the major differences between print journalism and digital journalism is the web's availability of detailed audience and traffic information: online publications know, at any time, how much total traffic they are getting, how much traffic each story is getting, how many unique visitors came to the site, how long they spent there, which sites they came from, how many pages they hit, and more. How does this information affect journalism?

While traffic figures can greatly benefit a publication by allowing it to satisfy readership, there is worry that the figures can have too much influence on the news site's content, driving editors to sacrifice quality journalism for popular stories. In a feature for the Pew Research Center's Project for Excellence in Journalism, former WashingtonPost.com executive editor Jim Brady and Salon.com Washington Bureau Chief Walter Shapiro discuss the pros and cons of measuring web traffic.