Results matching “to adopt modern look”

Some predict Apple's iPad will eat up the entire e-reader market, but it may not be too late for Amazon or Sony. These e-reader makers could get a competitive edge by offering a much cheaper device and a new technological development could make this happen.

A new chip by Freescale Semiconductor Inc. could help reduce the price of e-readers to less than $150 this year, according to Bloomberg.

Glen Burchers, a marketing director for the formerly Motorola-run company, said Freescale will begin to offer samples of a new processor that takes on the functions of other chips and reduces e-reader costs.

The Tribune Co. will be redesigning their newspapers. In his Newsosaur blog, Alan Mutter wrote that "the combination of abrupt and unconventional change" might scare away some readers.

The Orlando Sentinel is the first of the newspapers to be modified. A blogger identified as a Los Angeles Times staffer has posted online the new design of the Orlando Sentinel (left).

The radical redesign is just what Tribune intends. Said Randy Michaels, chief operating officer for the Tribune Co.: "We are going to roll out a different look and feel in each market, emphasizing what people are telling us they want in the research - charts, graphs, maps, lists." On June 22, the Sentinel will adopt the new look and the rest of the papers will follow towards the end of September.

Mutter cited the Chicago Daily News incident that happened over 30 years ago, when the newspaper attempted to revamp itself and wound up collapsing. According to him, this is even more likely today, since "modern consumers have even more alternatives to newspapers today than they did back then."

"Newspapers need to profoundly change," said Mutter, and it "would be wrong to stubbornly resist progress for the sake of resisting change."

"But changes in products as personal and familiar as a newspaper should be undertaken slowly, cautiously, incrementally and thoughtfully," he said.

Source: Newsosaur blog through Poynter Romenesko

            Starting on Oct. 5, the quality daily Frankfurter Allgemeine Zeitung (FAZ) is changing its design to include color pictures on its traditionally sober front page.

It takes guts, imagination and a real investment to come up with something new. How many newspaper redesigns do we see that become instantly dated because the wheels of innovation stopped spinning once the new design 'launched?' True innovators don't stop reinventing.
Making papers work better not just look better is the real goal . . .

The act of hyperlinking, adding a link from one webpage to another, is now a standard practice among bloggers. Newspapers, on the other hand, have been rather slow to adopt the practice. But some journalists are catching on. If it becomes more common, hyperlinking could have the potential to change the way in which newspaper journalists write.