Results matching “edition overtakes paidfor sales”
2 result(s) displayed (1 - 2 of 2):
UK’s Manchester Evening News: convergence’s archetype
Posted by Jean Yves Chainon on January 16, 2008 at 11:56 AM
In 2006, when the
Posted in :
If online is free, should print be free too?
Posted by Jean Yves Chainon on September 19, 2007 at 11:28 AM
Posted in :
1
![Digg](http://digg.com/submit?phase=2&&url=http://www.editorsweblog.org/analysis/2008/01/uks_manchester_evening_news_co.php&bodytext=<img width="226" hspace="2" height="59" border="0" align="left" src="http://www.editorsweblog.org/analysis/MEN-logo.jpg" />In 2006, when the <a href="http://www.manchestereveningnews.co.uk/" target="_blank"><em>Manchester Evening News</em></a> <a href="http://www.editorsweblog.org/print_newspapers/2007/07/uk_free_edition_overtakes_paidfor_sales.php" target="_blank">decided to make the paper free</a> in central Manchester, while keeping paid-for distribution in the city’s outskirts, few fellow publishers understood such a decision. Yet at the heart of this commercial move lays a greater will to adapt to the decline of print ad revenues by becoming a converged media group, and the Evening News now boasts the UK’s most integrated regional newsroom.&title=UK’s Manchester Evening News: convergence’s archetype){kind=link}