Results matching “reading more than th”

The success of Brazilian newspapers may be a result of a growing economy that gave rise to better education and a middle class that wishes to belong to the "mainstream reading public", reports The Readership Institute (RI). Internet usage remains relatively low in the country, so Brazilians look to the daily papers, "their anchor to the world."

As newspapers and celebrity and male-oriented magazines experience economic losses, "cerebral" weekly and monthly magazines grow, reported The Independent's Stephen Glover.

"These cerebral magazines provide more considered, and sometimes longer, articles, than are available in most quality newspaper supplements. Some are wittier, others simply more authoritative. They tend also to have a better sense of their readers," said Glover.

During the first half of 2008, (monthly) The Oldie had a 15.5% increase in circulation to 28,862 since the same time last year. The figure for The Spectator was a 5.1% growth to 76,952. The Prospect's circulation jumped by 10.7% to 27,552.

Glover wrote that these surges in circulation happen at a "time of belt-tightening". However, he pointed out that professional marketing schemes are not necessarily the reason why weeklies and monthlies are selling more copies.

"The vast marketing budgets of newspapers have not prevented their slide. These magazines are evidently providing what many readers want, albeit in a smaller market than the newspaper one, and their success shows that the negative trend against the printed word on newsprint is not a universal one," Glover said.

He wrote that although some of these magazines have an online presence, they haven't been destabilized the same way as daily papers have been. Furthermore, these cerebral magazines may be less time-sensitive and readers may not gain more from reading them online.  

Source: The Independent

See also:
US: Philadelphia Inquirer to maximise breaking news coverage online, focus on "competitive" stories

A newspaper in the Republic of Dagestan has been close down by Russian Authorities. Russia's Prosecutor General said on Wednesday that Chernovik has spread extremist views in its newspaper.

The statement, published on the Office's website, accused the newspaper of "lionizing terrorists and prompting the reader to conclude that Russia's constitutional order must be overthrown." It also says that, "The text of the article distorts the religious situation, calling for 'heads to be cut off infidels' and banning the reading of religious texts in Russian." Dagestan is a largely Muslim country.

Nadir Isayev, Chernovik's editor, declared that "one of the pillars of democracy is an independent media which can criticize the authorities" and insisted that his newspaper was not promoting militant Islam and was just following an independent editorial agenda, according to Reuters.

Russian Authorities closed other newspapers and website for similar reason in recent years.

Source: Reuters

The Straits Times is launching a revamped website and print edition this Friday.

For the newspaper's online version, readers will find more content, more breaking news free of charge, and more blogs from journalists.

The print edition is also undergoing change, with a new design, a new masthead, changes in headline and text fonts, and new content in all sections.

The Straits Times is read by 1.3 million readers daily.

A survey conducted by the Research, Analysis and Planning Department at Singapore Press Holdings on Online Media Consumption and Habits in May showed that significantly more readers in the 25 to 34 age group are reading news online regularly. Four in 10 of them read the news online daily.

Source: AsiaMedia

The Guardian recently spoke with John Wintherow. In his first interview in nine years, the Sunday Times editor discusses the "tactile" joy of the Sunday paper, reading every word of the paper (and other nostalgia) and impersonates the competition. Below follows an edited transcript of what appears on the Guardian's website:

Over the past year, speculation about the future of the longest-serving editor in Rupert Murdoch's UK newspaper empire has mounted as his paper's sales have declined... Highly successful and very low-profile, Witherow is in some ways like his newspaper - admired and respected, but without much fanfare.
 
Declining print sales and online competition have led several newspaper groups to merge the daily and Sunday staff with their online counterparts. News International has ruled out such integration. "We will remain separate entities with separate staff" says Witherow, adding that Sunday titles suffer from integration. There will be no editorial job cuts despite an efficiency drive conducted by the Murdoch-appointed Boston Consulting Group. He is talking to his daily counterpart, James Harding, about how the Sunday can be better "represented" online - the weekly drives a third of timesonline's traffic. Witherow is boyishly enthusiastic about the "tactile" joy of a Sunday read and wonders jokily whether the environmental damage of reading his newspaper online is greater than printing all that paper. "Newsprint still has the same elemental excitement about it - don't you think that?"

He still receives a weekly call from Rupert Murdoch, typically on Saturday evenings. "It's always been the same," he says. Unlike his counterpart at the Sun, Rebekah Wade, Witherow wasn't called to give evidence in the recent House of Lords inquiry about the influence of the media titan on his titles but he has always been "open" about it, he says. Does Murdoch suggest what the paper should be covering? "No ... he just likes to know what's going on. The conversation is invariably about world economics."

...One of the biggest criticisms of recent years is that the paper breaks fewer stories than it did. Even the first two issues of the relaunched paper failed to deliver a knockout scoop. "Ideally we would have liked something bigger but you can't always organise it that way," Witherow concedes. The conservative paper has instead landed big interviews with the former Colombian presidential candidate Ingrid Betancourt and French first lady Carla Bruni.

A former foreign and home news reporter, Witherow sounds a little nostalgic for the fiercer competition of the 1980s and accepts that "generally Sundays on the news front are not as strong as they were" then. Staff and former colleagues suggest that he is far from complacent. One calls him "absolutely relentless", regularly berating editors if he felt their sections could improve. And Witherow does admit that there's something in a rival newspaper every Sunday that he wishes he'd had.

He denies that the Sunday Times is going downmarket in a bid to beat the Associated titles or the top-selling Saturday Telegraph and instead suggests there must be something for everyone in the paper. "He knows the Sunday Times reader better than anyone else and, annoyingly, he is always right," says Will Lewis, who spent three years as Witherow's business editor before going on to edit the Telegraph.

Despite a reputation as a tough perfectionist, Witherow is relaxed, thoughtful and funny during our interview - even doing impressions of rival newspaper executives. His public image seems largely derived from his failure to grant many interviews - "are they a useful thing to do with your time?" - and from the contrast with his predecessor Andrew Neil. "Both he and Dacre are in the same mould," says Hinton. "They're old school in that way and don't hang around on TV ... You can't get him to go out for lunch after Wednesday. He is a very, very involved editor."

Witherow used to read every word of the enormous newspaper before it went to print. "I tried to do it for a few years and went cross-eyed," he laughs. "It drove me bonkers, not because of the content but just demands of time." Now he signs off every front cover and reads three main news sections before publication.

Source: Journalism.co.uk

"We've reached a point where we have to go beyond user comments as the sole means of interaction on news articles," writes Steve Outing. "It's time to integrate staff content and eyewitness reports supplied from your community."

User comments all too frequently don't add to a story. "Comment threads in many newspaper Web sites are filled with bad behavior, crude humor, and uncivil discourse, punctuated by the occasional worthwhile tidbit that adds to a story. We must do better," writes Outing. Gawker recently suggested cutting comment boxes all together; however, readers can add value - perhaps we just need to look outside the comment box.  

In his latest Editor & Publisher column, Outing argues, "most newspaper Web sites remain largely stuck in the we-tell-you mode of news," and that it's time to "get past that outdated strategy (and) integrate staff content and information from your community."

In its current form, reader-created content "is shuffled off to the side in its own area, set apart from the professional journalism."

Outing suggests that for any - and every - story, along side the reporter's piece is an "info-box sidebar ask(ing) people who were eyewitnesses to the accident to share any photos (or video) they may have taken, and to describe what they saw. Any content shared by eyewitnesses would be posted on the same page as the reporter's story."

Further, this feature should be included for all stories, big or small. "I argue that it's actually more interesting when applied to the smaller headlines," wrote Outing. "Because it serves the people for whom a 'small' story is actually big to them. Small stories often are reported by a small number of news organizations at a shallow level, so expanding them provides a powerful public service for those who want or need to know more."

For example, recently a local paper reported about a bear spotted in a neighborhood. Six users left comments, but most fell into the "smartass category." Outing writes, "By asking for eyewitness accounts... we'd actually get a look at that bear. After all, if you live in that neighborhood, you will be interested in that story... A wildlife expert reading the story might be prompted to post advice on what to do if you spot a bear foraging in your garbage cans."

Outing also suggests adding an story-specific email alert feature, so that as content is added, interested readers can stay up-to-date.

Reader involvement can even allow "big" stories to simultaneously be local, "for example, for the essential hurricane preparation story, local residents can be asked what they are doing to prepare... Retailers can be asked to report if they have essential preparedness materials like plywood available, to spare residents the hassle when trying to find something that everyone in town wants... For a personal-interest story about a specific family's losses, a call can go out -- accompanying the story -- to neighbors or friends of the family who may have additional information to share."

Outing cautions against creating "community content ghettos"  and instead highlighting user-generated photos, videos, tips and opinion. "This stuff is important and can be important to the overall coverage of a story, so don't bury it."

Last, Outing addresses quality control. "How do we know that the eyewitness account is for real? Has the user-contributed photo been doctored in Photoshop? If the submission is written really badly or is riddled with factual errors, are we supposed to run it anyway?"

Outing recommends both user registration (so editors may contact contributors to verify information) and a vetting system, perhaps run by the story's reporter, who filters any community-created content and can moderate these reports. Outing also suggests ranking incoming submissions, so that the most valuable contributions get put at the top of the page.

An interesting point Outing makes is not to "cherry-pick." "If you gain a reputation of only picking the best stuff that community members contribute (the old "letters to the editor" model), you may see contributions dry up. My answer to that is to publish everything that looks to be legitimate and doesn't violate your terms of service, but for the lesser stuff hide it behind a 'more' link for those who want to dig a bit deeper. Present the best stuff at the top layer."

Source: Editor & Publisher

With the rapid development of new media platforms, newspapers have been at the forefront of pushing through innovative and easily accessible products to satisfy their consumers thirst for twenty-four hour news. This is undoubtedly an exciting time for the newspaper industry, but how do reporters and editors on the ground feel about the changes happening in their industry?

Facts

The National Union of Journalists' survey on this issue in the UK makes stark reading: the introduction of new media has increased the workload for 75% of union members and 16% have received no training at all in new media. Reports have also emerged of journalists who routinely completed three print edition stories a day who are now being asked to provide three multi-media stories a day, with video footage and podcasts. One reporter said: "You would need to be an octopus to be able to do everything they want doing."

Positive Feedback

The survey results are worrying, however, I spoke to sub-editors and received positive feedback about the changes in the industry. Karl Smith, a sub-editor at the Daily Telegraph in the UK - a newspaper that has radically overhauled its newsroom in response to media innovations - who focuses on the print edition, told me that the change has increased dialogue between staff members and that he was comfortable with the changes.

Smith said: "Having the hub in the centre of the office makes the news conferences seem a lot less exclusive than if (as elsewhere) they're in a corner office. The web staff are right next to the print people as well - rather than off in a Siberian corner - making you permanently aware of the web product, even if you're not directly involved in it."

Andrew Higton, a sub-editor at the Daily Mirror in the UK, agreed with Smith's positive feedback. He said that the shift has involved a change in culture but that he has adapted well: he now thinks "print" and  "web" and keeps them quite separate.

Communication is key

I spoke to Mike Van Niekerk, Editor-In-Chief, Online, Fairfax Media in Australia about how he managed his team during the integration process. He spoke bluntly about the difficulties that the company faced in the early days, stating: "About eight years ago, when we introduced online video reporting at theage.com.au and wanted to piggyback on our print entertainment reporters interviewing movie celebrities there was a strong negative reaction. Print staff stopped work for a meeting to reject this approach, and any integration with online in the newsroom. One newsroom leader said, "If I had wanted to go into the TV business I would have joined a television station, not a newspaper"."

Reflecting on these times, Van Niekerk said: "It was entirely our fault for not introducing the changes through proper consultation and explanation, for dealing with the fears - some justified - and misunderstandings of our colleagues."

Lawrence Shaw, an NUJ representative dealing with new media, told me that how media companies are handling their staff through these changes is, "a real issue for the NUJ".  He said: "It is still unfortunate that in many places changes come from on-high with little consultation with staff..."

The lack of communication is not the only problem.

Drop in Standards

A drop in standards brought about by a rush to embrace the new technology is another concerning development at some media organisations. A local newspaper reporter in the North of England reports that he was given a camcorder, told to go into the office broom cupboard, drape some material behind him and simply read his article out straight to camera. Such reports indicate that some media organisations are perhaps missing the point. This new technology can make the news come alive, but it is pointless to use it unless it really contributes to the story.

Moving Forward

I asked Van Niekerk how Fairfax moved past their initial problems, he said: "The most important part of the process has been more effective communication, which is how it should have been from the beginning."

Fairfax Media also utilized the Unions as a method to communicate with their staff.  In 2007, "the Media, Entertainment and Arts Alliance began to take a fairly pro-active approach to understanding and dealing with the changes. The company's journalists as a whole are now more engaged and finding the rewards of new skills and new opportunities."

Van Niekerk said that it is an ongoing process and that they are still working on it, however, the lines of communication between the newsroom and Editors are now open.

Shaw argues that it is best to deal with staff concerns upfront rather than allowing bad working practices and resentment to set in.

It seems clear that just as there has been a synergy between online editions and print editions with newspapers, there needs to be a synergy between editors and their newsrooms. Communication and training are quite clearly the key, and if handled correctly, it allows the newsroom to focus on delivering the news.

Source: National Union of Journalists - Shaping the Future

Bob Garfield, of NPR's On the Media, recently interviewed Washington Post publisher Katharine Weymouth. Below follows an edited transcript of her interview where she discusses how long the Washington Post will keep appearing on your doorstep, talent in the newsroom, and reading the Washington Post on Kindle.

BOB GARFIELD: Understanding that the Web is still in its infancy, nobody has figured out yet how to make any money there, at least any substantial money. The slogan I hear so often is we have the audience, all we need is a business model. Do you have any hope... that any such business model will emerge?

KATHARINE WEYMOUTH: I do have hope. I mean, I think it's a very different business from the newspaper... (but) in general, where there's an audience, there are advertisers that want to reach that audience.

BOB GARFIELD: I wonder about The Post's path as a great newspaper. For how long can we assume that the paper that I get on my doorstep every morning is going to be The Washington Post as I've come to expect it?

KATHARINE WEYMOUTH: We still have 700 people in this newsroom, give or take 100 people. I think if you said to me, take 800 incredibly talented journalists and put out a terrific newspaper and a great website and a great mobile product, that we can do that and that we do, do that.

We certainly lost a lot of colleagues, and we were sorry to see them go, but we still have incredible talent.

BOB GARFIELD: Katharine, I'm given to low level depression. Tell me something, anything [LAUGHS] about your first six months on the job that will make me feel better about the journalism world I live in.

KATHARINE WEYMOUTH: I guess I think there's a lot of hope, right? I mean, you know, 600 odd thousand people every single day buy our paper, and that's the actual physical copy.

We have 9 million unique visitors every month on the Web. You know, my daughter, who's eight, is reading books on the Kindle. And I went on vacation a week ago and I took the Kindle with me, because I couldn't get The Washington Post, and I read The Washington Post every day on the Kindle.

I mean, I think the world is changing. But we've seen movies go through this, we're seeing music go through this. Other industries have evolved and survived to see another day, and I think we will be one of them.

Source: Poynter

Electronic newspapers may be the next step for French newspapers, as France Télécom tests out its electronic reading device on more than a hundred people, the New York Times (NYT) reported. The Read & Go electronic reader lets users download newspaper content through the firm's wireless network and features an important aspect of the newspaper industry: advertisements.

Paul-François Fournier, France Télécom's senior vice president for online advertising, mentioned that the company's aim is to aid newspapers in succeeding in the digital age, since newspapers seem to have difficulties doing that on their own, the NYT reported.  

Seven publications are taking part in the trial, including the dailies Le Monde, Le Figaro, Le Parisien, Libération, L'Equipe (sports), Les Échos (business) and the weekly entertainment and culture magazine Télérama.

There is some anxiety over the possibility that a firm like France Télécom might take over the newspaper business, much like Google did with search advertising, the NYT reported.

However, Pascal Laroche, Libération's digital version director, said the electronic reader may be a supplement to its other editions and "will not replace the newspaper".
 
French print newspaper advertising revenue and readership is not at its best and online ad revenue and audiences haven't made up for the loss, according to the NYT.

In France, France Télécom has 24 million mobile subscribers to whom the service may be marketed. The company may even introduce Read & Go to foreign markets where it has mobile networks, like the UK.

Whether consumers or advertisers will be convinced to use the Read & Go remains to be seen. The product may be introduced next year, according to the NYT.

Source:The New York Times

See also:
New folding screen e-reader, Readius, to be released
Business Week review: The Kindle "an imperfect substitute" for the newspaper
A paperless world?
Are we headed for all-electronic papers?

Back in 2001, the Guardian newspaper asked, "Where have all the women gone?", and it is a question that has plagued the editors of leading British newspapers for the past two decades as only 41% of women - 10.3 million - read a daily UK newspaper (October to March 2008).
 
Genevieve Roberts, a former features writer and reporter for The Independent, now an advertising planner for McCann Erickson on the Evening Standard account, told me: "Almost every newspaper is trying to appeal to female readers. In crude commercial terms, females are the main shoppers in more than 50% of households, and advertisers want to appeal to people who shop so they have the opportunity to buy their product."

This is the crux of the issue, advertising is now more than ever driving the bottom-line of newspapers, and it is crucial that newspapers attract the right demographic to appeal to advertising agencies and businesses.

Without female readers, the advertisers will look elsewhere.

The Glossy Magazine Approach

Newspapers are tackling this problem in two distinctly different ways: the glossy/gossip magazine approach and the female interest approach.

Daily Mirror
(From July 2007 to December 2007: Female = 43%)

Daily Mirror Editor Richard Wallace has discretely changed the focus of the newspaper from the traditional male-orientated tabloid to appeal to women who buy popular weekly gossip magazines.

Andrew Higton, a sub-editor at The Mirror, told me that this marketing approach has involved a significant change in culture for the staff. Editors, reporters and sub-editors are often told to make copy more "female-friendly". This new approach is applied at all levels, for example, when President Nicolas Sarkozy of France visited the UK, subs were told to focus much of the story on Carla Brunei's outfits.

The Daily Mirror's shift towards the glossy magazine style has also involved changing the look of the whole newspaper in an attempt to make it more visually appealing to the female market. The newspaper has now gone full-colour, redesigned its features pages, covers female issues such as family life and children, and it contains more celebrity-focused pictures alongside the news stories.

Daily Express

This is also the approach that Richard Desmond's Daily Express is following. The newspaper is using its experience in the magazine market (Richard Desmond is the proprietor of the increasingly popular weekly glossy magazine, "OK!") to attract women readers. It is also the path that several of the new free daily newspapers are following, such as The London Paper, which regularly features celebrity stories on its front page.

The Female Interest Approach

Daily Mail

However, Helen Lewis, sub-editor at the Daily Mail, said to me that she is not so sure that the glossy magazine route is correct. She told me, "The problem lies in conflating 'female interest' with 'celebrity story', and although it's been a successful formula, I think it's one that's coming to the end of its usefulness in terms of shifting copies."

The Daily Mail is the most successful newspaper in the UK in terms of attracting female readers. In 1995 (Jan to Dec) 49% of its readers were female, in 2006 (Jan to Dec) this had grown to 52% and the figures for 2007 show that it had held onto this 52% demographic. The Daily Mail enjoys more female than male readers. However, it has not completely gone down the celebrity gossip/magazine style. Undoubtedly it does feature these kinds of stories, but it balances this with news stories and a style proven to attract female readers. According to the National Readership Survey, women care about news - it being their "main reason for purchase" - but they like to be told pretty briskly what has happened, but not what it all may or may not mean. The survey also indicates that British women are turned off by sport and are not too keen on finance.

A quick glance at the Daily Mail after reading this data shows how the Daily Mail has struck the right balance to appeal to the female demographic.

Genevieve Roberts told me during an interview on this issue: "In the UK, the Daily Mail has the highest percentage of female readers, and unsurprisingly, this increases its appeal for advertisers."

The Times
(From July 2007 to December 2007: Female = 42%)

The Times deliberately targets females with its T2 supplement magazine, just as the Guardian (from July 2007 to December 2007: Female = 46%) targets females with its supplement magazine, G2.

These magazins are not aimed solely at women, but The Times' chose to advertise to females when it re-launched the supplement, indicating the importance of female readers to this publication. In a £1m-plus campaign, they targeted a cross-section of women: professionals, housewives and mothers.

Wall Street Journal

The Wall Street Journal Online appears to agree with The Times and the Daily Mail's approach for attracting female readers. In May of this year it launched a new section aimed at a female audience, however, it is also not going down the glossy magazine route. WSJ Online executive editor Alan Murray told Reuters, "Our experience has shown us that there are a lot of business and professional women out there who crave not just fashion and beauty advice, but an intelligent news-oriented community where they can share experiences and swap ideas."

Early indicators point to the Female Interest Approach as having the most success, but only time will tell which strategy works in the long run. The battle lines have been drawn in one of the world's most aggressive newspaper markets, and it is certainly a battle that other editors will watch with interest.

Sources: Newspaper Marketing Agency, Brand Republic, Reuters