Results matching “trusted use your asset”

Welcome to the 2008 edition of the Newsroom Barometer, an annual survey of editors around the world conducted by Zogby International and commissioned by the World Editors Forum and Reuters.

The global survey gathered the answers of more than 700 editors and senior news executives from 120 countries, and was conducted online in March 2008.

In last year's Newsroom Barometer, newspaper editors had revealed their overwhelming optimism about the future of their newspapers - an optimism that is still widespread today. In this edition, editors worldwide see neither their newsroom nor their journalists as being "print-only," having clearly accepted the multimedia revolution.

Do you agree or disagree that the "integrated newsroom" or "multimedia newsroom" will be the norm for newspapers in your country in 5 years?



Among the main results this year:
 
-  86% believe integrated print and online newsrooms will become the norm, and 83% believe journalists will be expected to be able to produce content for all media within five years.
  
- Two-thirds believe some editorial functions will be outsourced, despite frequent newsroom opposition to the practice.

- A plurality - 44% - believe on-line will be the most common platform for reading news in the future, compared with 41% last year. Thirty-one cited print (down from 35% last year), 12% mobile and 7% e-paper. The rest were unsure.
 
- 35% said training journalists in new media was the number one priority for investing in editorial quality. Recruiting more journalists was cited by 31%, up from 22% last year.
 
- A majority of editors - 56%- believe news in the future will be free, up from 48% from last year's survey. Only one-third believe the news will remain paid for, while 11% were unsure.
 
- Two-thirds of respondents believe the importance of opinion and analysis pages will increase.
 
- A majority - 58% - think the decline in young readership is the biggest threat for the future of newspapers.
 
"The survey shows that editors-in-chief are already multi-media minded and that they have the capacity to carry out the transition from print-only to print and online," said Bertrand Pecquerie, Director of the World Editors Forum.

The 2008 Newsroom Barometer also brought good news concerning editors' morale. Despite some (see Part 4) growing concerns as to the improvement of the quality of journalism in the future, an overwhelming majority of newspaper editors are still very optimistic about the future of their newspaper:


Read Part 1: Presentation - main results, the integrated newsroom will be the norm
Read Part 2: Multimedia, multi-skilled and integrated
Read Part 3: The future of the press
Read Part 4: Who participated in the survey?
Read Part 5: Comments by John Zogby and WEF President George Brock
Read Part 6: Threats to newspapers, areas of investment, more results

Or watch the video here.

For the full Newsroom Barometer results and commentary plus the complete, analytical guide to the monumental transformations taking place in the newspaper industry, please consult the print or PDF version of Trends in Newsrooms 2008 (http://www.trends-in-newsrooms.org/home.php), to be released May 2008. From free papers to e-papers, citizen journalism to social media and integrated newsrooms to Internet aggregators, it has everything you need to direct your paper towards a multimedia future.

About the World Editors Forum
The Paris-based World Editors Forum (http://www.worldeditorsforum.org ) is the organisation of the World Association of Newspapers that represents editors-in-chief and other senior news executives. WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 77 national newspaper associations, newspapers and
newspaper executives in 102 countries, 12 news agencies and ten regional and world-wide press groups.

About Reuters
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals.  It combines industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific,
healthcare and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people in 93 countries.  Thomson Reuters shares are listed on the New York Stock Exchange (NYSE: TRI); Toronto Stock Exchange (TSX: TRI); London Stock Exchange (LSE: TRIL); and Nasdaq (NASDAQ: TRIN). For more information, go to www.thomsonreuters.com.

About Zogby International
Zogby International is a public opinion, research, and business solutions firm with experience operating in 65 countries around the globe. Led by founder John Zogby, President and CEO, Zogby International is known as a leading company with a reputation for uncanny accuracy and reliability that specializes in telephone, Internet, and face-to-face survey research and
analysis for political, corporate, non-profit, and governmental clients. The firm is  headquartered in Utica, New York, with offices in Washington D.C. and Dubai, United Arab Emirates.

 

In the past, reporters used to follow US presidential candidates by car or bus, but today with candidates flying from city to city, coverage of the presidential election becoming too expensive for newspapers, with fares up to $2,000 a trip or $30,000 per person a month.

Papers such as USA Today and the Boston Globe used to cover candidates on a day to day basis, but with newspapers already in financial troubles, they are covering the campaign from television or using wire service reports from AP or Reuters.

"We'd all like to be able to be out there, but given the reality of the costs and other priorities, it just isn't realistic," said Senior Political Editor of USA Today Lee Horwich.

This year the only papers that have full-time correspondents following the candidates are The Washington Post, Los Angeles Times, Chicago Tribune, Wall Street Journal, and the NY Times. Newsweek is the only publication with a full-time reporter on both Clinton's and Obama's trails.

Traveling campaign reporters say that anyone can watch speeches on YouTube, so instead of repeating raw information, reporters try to track the evolution and growth of candidates by identifying inconsistencies or dishonesty. Bloggers are also taking the reins by posting their thoughts on candidates' speeches and adding information from conference calls with the candidates' press aides.

Los Angeles Times's Mark Z. Barabak, who has been riding political buses since 1984 observed, "What you have lost is the benefit of getting 6, 12, 15 different perspectives. Now you may get three or four. They may be very good."

On one hand, US newspapers are diminishing election coverage. On the other, AP has recently hired 21 additional staff to bolster entertainment news. They say that they will provide what sells and as of now, celebrities are what the people want.
 
US consumer magazines increased ad revenues by 7% last year with those focusing on entertainment and sports personalities did particularly well.

Philip Stone from Follow the Media wrote, "People Magazine and OK! publish first pictures of Jennifer Lopez and twins and pay millions for the privilege while most US newspapers while most US newspapers cannot afford the $1,000 - $2,000 a day to send a reporter on presidential candidate planes."  

Richard Desmond who publishes both OK! and the Daily Express newspaper, noted that advertisers are already "vying for space" in OK!'s special issue on England footballer Wayne Rooney's wedding, which they paid a record $6.4 million for the rights.

Daniel Becker, newly appointed director of Entertainment Content, wrote a memo declaring that AP photographers will not become paparazzi, but instead use their "journalistic talent and unmatched network of  resources to produce high quality, multimedia coverage in an area of growing interest," thus becoming the "trusted authoritative voice on entertainment."

Is the future of quality journalism celebrity gossip?

Sources: The New York Times, Press Gazette, Follow the Media (picture)
 

In the wake of Rupert Murdoch’s $5.6 billion takeover of Dow Jones, the reactions among the media have been diverse: was it a fatal blow onto a trusted news organization’s credibility, a profitable deal in a struggling industry, a conventional business move that won’t affect the Wall Street Journal’s (WSJ) editorial integrity? Most probably, a little of all of the above. What will become of the Journal’s praised journalism? In addition to international media’s views, the Editors Weblog collected the insight of some top French editors.

Newspapers’ most fundamental asset remains credibility. As one of the most trusted media, they have an obligation of accuracy and integrity. When they fail to fulfill that obligation, they pay for it: 4 newspaper groups in the UK have been fined for wrongly incriminating a man in a terrorist plot.

The US Readership Institute (RI) delves into the results of the General Social Survey, which revealed that the public still trusts its local daily, much more so than other media. Newspapers still hold on to – and must use – the information industry’s most powerful asset: credibility.