• December 02.2008

Results matching “increase sales with pleasa”

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US: LA Times to smell like frosted cake

Posted by Jean Yves Chainon on September 6, 2007 at 12:38 PM
The Sunday edition of the Los Angeles Times will carry a “scratch and sniff” ad in its movie section. The ad is for "Mr. Magorium’s Wonder Emporium” and allegedly smells like frosted cake.


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US: Newspapers increase sales with pleasant scent?

Posted by Jean Yves Chainon on February 1, 2007 at 2:47 PM
The Wall Street Journal and USA Today are working on ‘scented ads’ with specialized company Scentisphere. These ads can be applied as ink on print platforms, and are viewed by ‘scratching and sniffing’.


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