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Paul Bradshaw of The Online Journalism Blog had posited that the editorial process and workflows must change with the online world, following the "news diamond," which is based on speed and depth.

Here's how a news site implemented this process in practice.

Editor of NME.com, a news publication about the music industry, David Moynihan, said his own team has worked towards adopting the news diamond, describing his work as "a buzzing cross-platform environment that mirrors [Bradshaw's] theories."

Though he writes that print staff is trying to be more involved with web publishing, as a web editor, Moynihan finds "that the change in processes, skill sets and attitude is still much too slow. The theories abound, but the practice is much more sluggish!"

Moynihan gives an example of how the news diamond was applied, not only to NME's print magazine, but online as well: The Raconteurs rush-released a new album without the typical promotional and marketing moves, including reviews.  "It almost makes journalism redundant," Moynihan writes. "Fan can simply listen to the album online at legal Mp3 download sites - why do they need NME?

Said Moynihan: "Except they do, it turns out. To mark the release of the album we have done all of the following on NME.com and the traffic speaks volumes about users' needs:

       1. Daily news stories in the run up to the release, covering a number of angles from album artwork, to release details to lyrics.
       2. A Photo Gallery of the band to mark the release.
       3. An instant review online, written by our writers in 'blog' format during their first listen. The full in-depth review and a feature about the unusual method of release will be in (yep, you guessed it) NME magazine, out this week.
       4. Updated our Artist page.
       5. Streamed the album online with our radio media player.
       6. Video to go online as soon as it's released"."

Source: Online Journalism Blog (photo)