The numbers have been released and as expected newspaper circulation is down again. After the study confirming what newspapers hoped wasn’t true, experts must now decipher what this means and what needs to be done. One of the biggest surprises was the increase in tabloid circulation for both The New York Post and The New York Daily News.
The Audit Bureau of Circulations has released their fourth consecutive semi-annual report registering a steep decline in newspaper circulation numbers. The circulation numbers form the recently completed quarter shows a
2.8% drop for daily circulation. Larger newspapers are feeling harsh effects especially when specifically looking at the Sunday Edition which is recorded to have a 3.4% drop. Many attribute the circulation decline to the increase of readers getting their news from other media outlets.
Projections for the
FAS-FAX fall newspaper circulation report are not looking good. The
Audit Bureau of Circulations will release the numbers for the period ending September 2006 on October 30. Industry sources have told
Editor and Publisher that they expect top-line circulation to drop 2.5% for dailies and 3% for Sunday papers. Circulation has been declining at about the same rate since early 2005.
Source:
Editor and Publisher
Management at the Nigerian owned ThisDay newspaper overstated circulation by more than 50% in the second half of last year, forcing the upmarket daily into a dramatic restatement of its figures yesterday. Figures published yesterday by the Audit Bureau of Circulations (ABC) show that ThisDay's average daily sale for the second half of 2003 was 20552 and not the 32401 it reported to the ABC and advertisers... Anton Harber, journalism professor at Wits University, said: "It is a rather sad setback for a young newspaper. Not only are their sales lower than expected, but when you damage your credibility around sales figures, you have to work long and hard to restore it."
Source: Business Day
Management at the Nigerian owned ThisDay newspaper overstated circulation by more than 50% in the second half of last year, forcing the upmarket daily into a dramatic restatement of its figures yesterday. Figures published yesterday by the Audit Bureau of Circulations (ABC) show that ThisDay's average daily sale for the second half of 2003 was 20552 and not the 32401 it reported to the ABC and advertisers... Anton Harber, journalism professor at Wits University, said: "It is a rather sad setback for a young newspaper. Not only are their sales lower than expected, but when you damage your credibility around sales figures, you have to work long and hard to restore it."
Source: Business Day
