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What will the media landscape look like in five years? That's the question Media Week asked a sampling of industry insiders and researchers representing a variety of media fields. Assuming media innovation continues at the same swift pace it's been going since 2004, the average consumer's daily media interaction will look much different by 2014.

While some predictions recall high-tech fads first seen on the Jetsons - like concerts beamed around the world in 3D - others are not so hard to fathom, with early developments already starting to appear.

As the Boston Newspaper Guild and Boston Globe management take a break in negotiations until next week, speculation has been mounting on possible buyers for the paper and what its future might be. The union and owner the New York Times Co are trying to come to an agreement on how to make $10 million of savings following the union's narrow rejection of a deal and the Times Co's subsequent imposition of a 23% pay cut for all staff. The company is also looking at selling the paper.

The Financial Times reported that one of the interested buyers is understood to be willing to work with the union to structure a buy-out. Stephen Pagliuca, listed by the Globe last week as one of three potential buyers, is a managing partner at Bain Capital private equity firm and an owner of the Boston Celtics basketball team. Union officials appear willing to work with a prospective buyer.

In an article published on US news magazine site Time.com, Douglas A. McIntyre partner of 24/7 Wall St industry analysts, lists the next ten major American newspapers likely to collapse, or at the very least, end its print operations.

In a sombre analysis of the nation's struggling papers, McIntyre names 24/7 Wall St's predictions for the next ten papers likely to shut down, each one affecting a major city. Included in this list is the San Francisco Chronicle, whose threats by parent Hearst Corporation to close the paper have been carefully monitored by the Editors Weblog. The Philadelphia Daily News and Minneapolis Star Tribune were also among those featured.

Forecasts for 2009 are, unsurprisingly, relatively pessimistic for traditional media and more positive for new media developments. But not all commentators were as determined as Jeff Nolan that "if 2008 was bad for newspapers, 2009 will be devastating," and many saw hope in the possibility of changes in content and format.  

Following on from yesterday's article about newspaper integration and aggregation, the Editors Weblog continues its interview with Ian Fernandes, head of the Digital Division at Nation Media Group (NMG). Today, we look at its new social media platform, mobile classifieds and cross-promotion.

Social media and the Daily Nation - Who wants to be famous?

The NMG has been looking at how to get their readers more involved with the company's activities. Fernandes says, "We are taking a lot of knowledge from what we see happening abroad and from being in the entertainment industry with radio and television. From this, we are noticing that the younger generation are spending more time on Facebook or MySpace than watching television. So we are starting our own social website which will be launched before the end of the year." The name of the site has been under wraps, but Fernandes exclusively revealed to the Editors Weblog that it will be called Zuqka, and the style of the site will be a mixture of Facebook and citizen journalism.

NMG receive pictures, video clips, and songs from readers, listeners and viewers from across its various platforms and it is unable to use it all as there is only so much content they can carry. Users of this new site will be able to share this content with other subscribers and who will then be able to vote on how good or bad it is. The best of this content will be used on NMG's mainstream media platforms. Fernandes says, "We are killing two birds with one stone. Firstly, we are using content that we couldn't use before and, secondly, we are giving people the chance to be famous. A lot of Kenyans want to be famous but there is no chance to be. For example, you can send in a song and if the site users vote for it and it gets in the Top Ten of songs on the site, it will then be played on NMG's Easy FM radio station. In the same way, the top ten blogs on the site will be put in the Saturday newspaper. Whatever topics are being discussed on the blogs and pictures being sent in and so forth, will be shown on a TV magazine programme."

NMG are also going to introduce a platform called Events whereby you can see what is happening in terms of concerts and so forth in Kenya. Through this portal your network of friends on the site can see what you are attending and you can send details of the, for example, concert, to your circle of friends and invite them to come along.

NMG are in the final stages of putting the site together, with the design template scheduled to be completed by the end of this month. Once Broadband is introduced to Kenya (scheduled for next year, please see yesterday's article) sites such as this will have a real opportunity to take off. Fernandes reports, "We want to inform people that there is a lot more you can do with the Internet."  The site is set to be launched at the end of November, and a newspaper pullout also will be unveiled at the same time under the same Zuqka brand name. This pullout will be driven by content from the site.

Fernandes say, "We are at an advantage in terms of tapping into social media as we have all the other platforms within the NMG to drive it. Just telling a user that they can send a video or audio and share it with their friends is not good enough. With the NMG site, the user could get in the newspaper or on TV, this will be the selling factor."

Fernandes goes on to say, "Media has changed. The editor used to select what we saw and so forth whereas today it is the subscriber who chooses. By allowing subscribers to contribute to your product you can also test to see what is the big story... Getting your readership involved by sending in content to you is so important."

Mobile news ahead of online site

With Internet connectivity being so slow, mobile usage in Kenya is significantly higher than internet usae, with four out of every five Kenyans having a mobile phone. To explot this usage, the Daily Nation website also has a Wapsite, providing readers with a mobile web version of the newspaper. Customers who are looking for Daily Nation content on their phone are directed to the Mobile version of the news site.

The Daily Nation mobile site sends breaking news alerts, sports alerts, religious phrases, and horoscopes to subscribers. Furthermore, in the coming months, NMG is looking to introduce video news alerts for mobile phones via MMS or video content.

Classifieds through mobile

The company is also looking at the classified platform whereby if, for example, you are looking for a red BMW and you are willing to pay 200,000 shillings you will be able to punch the details into your phone and this data then links to the newspaper classified database. The relevant seller details will then be sent to your mobile phone. Once again, the slow Internet connection has resulted in the online classified section being underused, this should change next year. Fernandes predicts that once broadband hits Kenya, "we will see an explosion in Internet usage and we want to be ready for that."

Who wants to be a millionaire?

A key target of the newly established digital division is the monetisation of the various platforms within NMG, it seeks to pursue this by linking its platforms and cross promoting. Fernandes told the Weblog that every Tuesday on NTV (NMG's TV channel) there is a quiz show and viewers send in their answers by SMS, the winner is the person who sends in the most correct answers fastest. The winner of the show wins 1,000 shillings. This show is being cross-promoted across all of NMG's brands and has proved a hit with Kenyans. Fernandes explains the popularity of the show, "Kenya is probably one of the few countries where the "Who wants to be a millionaire" format did not work, not because people did not find the show interesting but because they were too shy to go on TV and look stupid if they did not know the answer. With this format Kenyans can play along from the comfort of their own home and no one knows if you get an answer right or wrong or what you look like."

Secret of NMG's success

Looking at all the various changes and innovations that the NMG has introduced, and is looking to introduce, it is clearly at the cutting edge of innovation within the newspaper and media industry. The cross-promotion across its platforms and the integration of not just the newsrooms but also the content is particularly notable. The Zuqka site looks set to be a success and the vision behind it is exciting, it should generate a real buzz in Kenya and around the NMG brand. Furthermore, it will also attract the key youth readership and create loyalty. Fernandes says, "Our philosophy is that the world is changing and we need to give our customers what they want when they want it and in the way they want it." This seems to be why NMG is so successful, the company knows and understands its readers, and anticipates what they want before they even want it

See also:

Kenyan Media Part 1: Is newsroom integration possible for media conglomerates

The United States presidential election is over and many are asking what is going to happen to the political press that has been focusing on this monumental race for the last two years.

The Big Money points out that traditional news sites have seen record numbers of pages views, start up sites such as the Huffington Post and Politico have become front-runners in online news; candidates gave shows such as The Daily Show and Saturday Night Live record numbers of viewers and political figures on the cover of magazines have boosted their sales.

Northcliffe Media announces the launch of 45 local websites in order to expand its Thisis network, which already offers numerous regional and urban sites. The move will be focused on hyperlocal services for Nottingham areas like Beeston, Hucknall, Sherwod and Long Eaton. The company's publication count will grow from 113 to 151 daily, weekly and free papers.

"If you rewind the clock to a few years ago, people would describe businesses like Northcliffe as primarily newspaper publishing businesses with a few websites. Now they'd describe us as a multimedia business," says Sean Mahon, the firm's marketing director.

A number of US newspapers have submitted cancellation notices to the Associated Press (AP), announcing that they are dropping their contracts with the news service. Reasons range from the recent changes that the AP has made to its fee structure to its diversion from regional news. The Wenatchee World of Wenatchee, Washington, The Yakima Herald-Republic of Yakima, Washington, The Spokesman Review of in Spokane, Washington and The Post Register of Idaho Falls, Idaho, spoke to the Editors Weblog about their decision to cut back on AP content and future plans that they have.

The AP's new fee structure

The new pricing structure, approved by AP's board last year, includes state, national and international breaking news and allows newspapers to buy individual articles and other services, as opposed to its old structure of one bulk membership fee. The AP claims this will cause fee increases for only 10% of its subscribers,

But the Post Register's editor and publisher Roger Plothow refers to the new fee structure as "too rigid" and "too expensive", pointing out that the AP hasn't adapted too well to the changing newspaper industry.

Spokesman-Review editor Steve Smith mentions that he had to lay off 16 of the papers staff in December 2007 and choosing to unsubscribe from the AP ("even considering the cost of replacement services") would save the paper nearly USD$300,000 and permit it to keep 10 to 15 jobs.

"The AP's declining content contribution?" or "Focus on Local News"
 
"They do far less for us than ever before. This year, we would have had to pay extra for basic Olympics coverage once included in the basic rate. And the AP staff in Olympia, the state capitol, told us they were unable to provide statewide coverage of last month's primary election. That is simply not acceptable, not considering how much we pay," says Smith.
 
The Wenatchee World, apart from financial concerns, dropped the AP for similar reasons. It wishes to pay more attention to regional news and the AP's regional reports have "gone by the wayside," says the paper's editor and publisher Rufus Woods.
 
"We've started a free story-sharing service with other papers in our region to enhance our regional report. We do it for free and it works great for everyone," says Woods.
 
"I believe that successful news organizations are gonna be the ones that will have the strongest local content and the challenge for us is that it's more expensive to provide local content than anything else," says Jenkins.
 
Plothow predicts that smaller and medium-sized regional papers will rely less on the AP for content since most of it may be obtained through other sources or be less relevant to readers of papers like the Register. He says that in two years time, the Register will be 80-90% regional and local, with only the most important national and international news articles.

"We will take our savings and invest it into local reporting resources. For newspapers like ours, local is the only future," says Plothow.

Smith reflects a similar idea: that while his paper has international and national coverage, its focus is primarily on local and regional events. For this, the Review cannot rely on the AP, he says. Perhaps it is due to the news outlet's job cuts or the "restructuring and emphasis online and in multi-media." He also mentions that dropping the AP's online service, like audio and broadcast coverage, made no change to the Review's site traffic.

"The big question is what kind of news report resonates with readers. Given changing reader habits, it may be that an all-local paper is in our future. Or perhaps just a slimmed-down national/international report," says Woods.

Newspapers defecting to AP competitors?

The Register is replacing the AP with other services such as Thomson Reuters, the New York Times, The Los Angeles Times-The Washington Post, European Pressphoto Agency, sports providers like PA Sports Ticker and a  "reconfigured coalition of regional newspapers that share content," according to Plothow.

The Review is adapting a similar technique. It may also make use of McClatchy-Tribune's proposed network that would be set up "under their auspices" and would pay the paper for any Review content that it would use.

Tim Brettingen, the AP's chief revenue officer, said that an AP contract is "one of the great bargains in the industry," in an interview with PaidContent.org.

But Spokesman Review's Smith countered that opinion, saying, "Frankly, I think it's highway robbery. And obviously, I am not alone. I have heard from several dozen editors who have dropped or soon will drop the service for most of the same reasons. Most of the major papers in our region are opting out."
 
Jenkins says that submitting a two-year cancellation notice gives the paper time to look at alternatives "that are available now" and those that "are being developed".

"When you look back two years, so many more sources would have become available in that period that it's hard to tell what will be available two years from now," Jenkins adds.

The effects of AP's pricing structure on the US newspaper industry

"The industry's going through dramatic change and we have to be open to radically new ways of doing business to stay in business. AP assumes they are a necessity but more newspapers are viewing it as a luxury and are weary of the "corporate" approach of the organization. If AP wants to partner with members in this evolution, great. If not, so be it," Woods says.
 
Smith, referring to the way in which the American media landscape is evolving, said "If more regional papers begin to share their content between themselves (as has begun in South Florida), the change to our industry will be seismic. AP has been the backbone service for more than 100 years. That could change in the next few years with AP becoming less of a provider and more of a competitor in the race to survive the new information revolution." He continued, " The mere fact that once competing news organizations -- The Miami Herald, South Florida Sun-Sentinel and Palm Beach Post for one example; a growing Northwest coalition for another -- will now collaborate signals a huge and unprecedented shift in the news landscape. And any sort of mass shift is going to boost the growth of fledgling content providers such as PA/SportsTicker. There will be some entrepreneurs who will make their fortunes with these changes. And new partnerships will grow between unlikely parties such as CNN and MLB.com."
 
The Post Register's Plothow predicted, "The AP will likely become a service for large newspapers. In the U.S. 1,200 of the 1,400 daily newspapers are under 50,000 circulation - these are the papers that will begin leaving the AP en masse over the next year or so." He concluded, "This will likely only improve local journalism, and national and international journalism is rapidly moving onto the Web. Whether that's a good thing remains to be seen."

Circulation:

Wenatchee World: 22,579 daily, 24,414 Sunday
Yakima Herald-Republic: 38,000 daily
Spokesman Review: 89,000 daily, 113,000 Sunday
Post Register: 25,500
(last audit, June 2005)

An interesting and growing market has opened up for newspapers with online editions in Africa: the expat reader looking for news about home from a familiar news source. The print version of newspapers remains paramount in Africa in terms of readership and revenue, but newspaper organizations are waking up to this new medium's potential.

When Kenya's Daily Nation launched its website a decade ago, it had a clear vision. The country's leading newspaper recognised that the 1.8 million Kenyans living abroad had little access to news from home, and that an online edition would have mass appeal to the increasing number of ex-pats who hungered for news. This is something that editors and publishers across Africa should bare in mind: the International Labour Organisation estimates there are some 7.1 million Africans living outside their home country. The number is rising rapidly and by 2025 could climb to one in ten, the IOM predicts.

The Editors Weblog spoke with the Daily Nation's managing editor of special projects, Macharia Gaitho, about his newspapers online edition and he said: "We wanted to extend the paper's audience beyond Kenya's geographic borders to deepen the paper's voice and authority, while also offering a service to the growing Kenyan diaspora." The website was launched formally in October 1998 with a dedicated team, following trials the previous year just before the Kenyan general election.

This service goes back to the very foundation of what newspapers are all about, they are not only providing a news service, they are also serving their communities, even the members of it who have moved away.

The fact that the online edition is very reflective of the print edition is a pull to the expat community who will immediately have the emotional response of recognition and thus feel "familiar" with the web version from their first visit, this familiarity will likely encourage return visitors. As one of the most trusted news organization on the African continent, it would already be a first port of call for expats looking for news from home, but with its easily navigable site, clear graphics, photographs, video footage and with a style that echoes the print version, they have cleverly tapped into the expat market.

Gaitho, who describes the Daily Nation website as the "recognized go-to place online for news on Kenya" said it was important that the web edition reflected the "Nation's look and feel."

The Daily Nation site has recently undergone a revamp and the new-look site achieved 50,000 unique visitors daily in its first week after the launch. The previous version averaged 80,000 unique visitors daily. Explaining this disparity in visitors, Gaitho said: "Because of faster download speeds and improved features, we project the new one will surpass 80k".
 
However, some news organisations in Kenya have been slow to see the potential of this new market and only have a web version as a nod to this evolving technology without fully engaging with the medium. Dr George Ogola at the University of Lancashire says that in Kenya, "The element of interactivity, the very essence of 'experiencing' news online remains unexploited." He believes that news organisations need to recognise that with the advent of online news, the relationship between the reader and the newspaper has been altered.

The appeal of ex-pat readers is therefore another attraction for African newspapers to consider when they lead the charge to online editions, not only for editors looking to boost their news organizations readership and to keep their media house relevant, but also to appeal to advertisers such as Western Union who wish to reach the expat audience. It is as a result now mandatory for any newspaper in Africa to have an online edition.

The Editors Weblog spoke to the Directeur de Publications at Le Jour in Cameroon, Haman Mana, about his thoughts on this issue. Recently launched newspaper Le Jour is a particularly interesting case, as they chose to launch the print and online version at the same time on the 17 September 2007. This decision underscores how online media is growing in importance in Africa, even though print still creates more revenue and attracts a larger readership. When I asked Mana about his thinking behind this decision, he said bluntly, "It is inconceivable for any Cameroonian newspaper that wants to be taken seriously not to have an online edition."



Mana agreed with Gaitho on how it is important that the online edition mirror the newspaper, saying, "The design was an important step for us, because we wanted to keep the spirit of the print edition." Mana reports that a significant portion of Le Jour's online readership is also made up of the Cameroon disapora. He also highlighted how having an online edition is simply good publicity for a newspapers brand, he said the web version has opened up a world of markets to Le Jour and, "it permits us to have a global presence and visibility."

It is therefore clear that the expat reader opens up a whole new market of readers and revenue to Africa's newspapers. For those organisations that are reticent about connecting with the web, they need to be aware they are ignoring a growing market waiting to be exploited. The African web news market is already jostling with competitors, so if they do not leap now, they could miss out completely.

Sources: AllAfrica.com, Business Daily, International Labour Organisation, Daily Nation, Le Jour

Has Manchester Evening News (MEN), which has adopted a hybrid part-paid for, part free method of distributing their papers, inspired other papers to follow suit?

"Inevitably it will spread to some other publications but I would add the rider that it won't work for everyone," MEN Editor Paul Horrocks said. "We have a big city center base to work on."

Horrocks predicts that national newspapers will soon adopt this practice as well, especially if they have poor availability and poor sales in certain areas, though he concedes they would be "taking a big risk."

The Liverpool Daily Post has had a 16% increase in ad revenue a year after it introduced a part hybrid model.

"We will see more titles introduce an element of part free," said Georgina Harvey, managing director of Trinity Mirror regionals.

Source: Guardian News

‘A Glimpse of the Next Episode,’ Nokia’s latest study says that within five years a quarter of all entertainment will be created, edited and shared within peer groups rather than coming out of traditional media groups.

Several major newsrooms have chosen to integrate their print and online operations to adapt to the digital age, including the Daily Telegraph in the UK and Fairfax in Australia, and most recently The New York Times moving into its new building. But most newspapers remain non-integrated or consider – such as Le Monde in France or El Pais in Spain – that full integration is not the best choice. In light of this debate, the Weblog interviewed Bruno Patino, Vice President of Le Monde group and President of Le monde interactif, to figure out which is the ‘right’ way to rethink the newsroom, or whether or not integration should be the main concern altogether.

User-generated content websites have flourished and there is no question now that they are here to stay, and that ‘user’ content will increasingly pervade all media – ‘traditional’ media that is. Has the definition of ‘News’ changed, or deteriorated, with the Web 2.0 revolution?  Are UGC sites competitors or facilitators for newspapers transitioning to the online world? Martin Rogard, director of content for YouTube’s European alter ego, Daily Motion, answers some of these questions for the Weblog, to help newspapers that can be torn between opening to readers and keeping the old rules in place.

As newsrooms worldwide, big and small alike, march towards integrating their print and online operations, newsroom design has become an increasingly significant consideration for editors. In three interviews for the Weblog, editors from the Daily Telegraph, RBS Group and De Volkskrant give their views on the importance of newsroom design, whether it’s more of a detail, a truly pragmatic facilitator of change, or a mirror of conceptual transformation.

In a Q&A, veteran journalist and Pulitzer Prize winner Seymour Hersh predicts the emergence of quality, online-only newspapers, while acknowledging that online journalism has also hatched a number of muckrakers.

The New York Times announced the shuttering of its online subscription service, TimesSelect. The obvious question: is this the end of the paid-for online model altogether? How will the Wall Street Journal’s (WSJ) website, the Web’s largest paid-for subscription website, react? The Editors Weblog collected the insight of media analyst Philip Stone, Ali Rahnema, Corporate Development Director at the Irish Times, and Daniel Bernard, General Manager of WSJ Online.

Nobody can exactly define what the media landscape will look like in ten years, but in the meantime, all traditional media companies seem to be experimenting with possible features. Here are a few of the latest examples from television broadcasters that could be useful for newspapers.

In what appears to be an industry first, The Sacramento Bee has announced plans to solicit and post video letters to the Editor from readers on its website.

When he started in 1994, David Dunkley Gyimah was one of the first video journalists in the UK. An academic lecturer and avid videojournalist who has advised newsrooms internationally, he explains how ‘any old’ newspaper can put up a regular video feed within weeks. Even better: newspapers have the assets to potentially produce better videojournalism (VJ) than their TV counterparts, both in terms of internal organization and marketwise.

The most important Italian economic daily, Il Sole 24 Ore, published yesterday the first issue of its free paper 24 Minuti (24 Minutes). The paper’s business plan predicts that profitability will be reached in three years, a result that no other Italian free paper (Leggo, Metro and City), has attained. 24 Minuti will supposedly collect about 20 million euros in advertisements next year. The paper is distributed in two editions, Milan and Rome, with an overall print run of 500,000 copies, 250,000 per city.

Newspaper companies beware! The journalists you are increasingly willing to let go may come back to haunt you. In today’s Internet world, all it takes is a little budget and a lot of ambition. Take the story of Paul Bass. For 25 years, Bass covered the New Haven, Connecticut area for print publications and watched them all get eaten up by corporate giants. During a yearlong book leave, he decided that he couldn’t return to a newsroom “sucked of its spirit.” His salvation? The Internet.

Arnaud Lagadère, part of the family famed for its defense firm and publishing interests, has lost confidence in the printed word. He said that the press has "little future in its present state" and that "we're moving towards the dismantling of its traditional support structure."

The famous financial daily, The Wall Street Journal, may be thinning itself from a width of 15 to 12 inches and the globetrotting newspaper designer Mario Garcia may be pushing for a compact, but it doesn't appear that the Dow Jones' flagship will be cut down to tabloid size.

Garcia is currently working on a redesign after having helped the Journal add color to its front page in 2002.

Pelle Tornberg, CEO of the Sweden-based Metro International, recently sat down with the Guardian to discuss the success of the freesheet, plans for expansion and the effects on paid-for newspapers.

The Global Entertainment and Media Outlook by PricewaterhouseCoopers predicts a decline in newspaper circulation figures and tepid growth of subscriptions, advertising revenues and single copy purchase for the next 4 years, reports hollywoodreporter.com. (The newspaper publishing market, as defined in the report, includes spending of readers on daily print newspapers, i.e. newsstand purchases and subscriptions, and spending by advertisers. The definition does not include weekly papers and online subscription, which are subject of a special chapter.)