Results matching “to launch in september”

French regional daily Sud Ouest will be relaunched on November 14.  The new design will be simplified and the layout will be more straightforward.  

The new design is also set to link the web site more to the print version.  The paper's website was relaunched on September 24th.  Since the launch of the new site, they have seen a 25% increase in unique visitors.

Sud Ouest will also sport a new logo that better represents a paper that is organized and easier to read.  

Sources: Presse Edition, Challenges

While newspapers have been fighting off declining circulation and an aging readership, social networking sites are thriving. De Telegraaf, a leading Dutch broadsheet, has tapped into this popular medium by teaming up with popular Dutch social networking site, Hyves, for the Euro 2008 football tournament and the Olympics. In so doing, Telegraaf.nl gained access to Hyves 7 million users.

The Editors Weblog spoke to Telegraaf.nl's Publisher, Lara Ankersmit, to find out how the project came about, the impact it had on its newsroom, and the benefits of working with social media.

"Brainstorm"

When Telegraaf.nl first met with Hyves back in September 2007, it was simply to have "a conversation and a brainstorm." This initial conversation led to the two companies building a partnership that would not only drive traffic to the newspapers' web edition and enable Hyves to increase its product offering to its users, but also revolutionise and redefine the relationship between newspapers and social networking sites. This partnership has now become something of a blueprint within the industry for other newspapers looking to tap into the success of this new media platform.

"We don't care where people read our news; as long as they do read it."

Explaining the thinking behind the partnership, Ankersmit says, "We don't care where people read our news; as long as they do read it." Telegraaf has come to terms with the changes the internet has brought to the newspaper industry and adapted its product offering and thinking accordingly. Furthermore, the Telegraaf is putting its product on different platforms independent of news aggregators, and is thereby controlling how its brand is presented.

Specialised Content

To launch this innovative scheme, the two companies needed a suitably big story; therefore, the launching pad for Telegraaf's content on the Hyves site was the Euro 2008 football tournament and the Olympic games in Beijing. Telegraaf's content for Hyves was not lifted directly from its web edition: the news provider moved out of its "comfort zone" and changed its tone and content appropriately for the medium.

Telegraaf.nl and Hyves worked together to produce a fantasy football game, which was hosted on the Hyves platform. This fantasy football game proved to be a great success, achieving almost 170,000 participants. The rules are the same as other fantasy football competitions, with users selecting teams and predicting which country would win the tournament. Furthermore, Telegraaf provided editorial pieces to build on the playing experience. While playing the game, Hyves users could also choose friends from their social network to play with; the end result of this being that almost 45% of the players joined the game because of a recommendation from a friend on the social network site.

After the success of the Euro 2008 competition, the teams at Teegraaf and Hyves are working together again on a game for this year's football season (till May 2009). At going to press, the game has almost 32,000 participants.

The game comes with all kinds of statistics, eg, a player can see how good/bad they perform compared to the Hyves community, other women, other participants who are of a certain star sign, who live in the same city, and so forth. Teegraaf have not yet used this data for online content as the season has just begun. However, during Euro 2008 Telegraaf used such data for stories in the newspaper and the website.

For the Olympics, the newspaper provided tailored coverage of the games in Beijing, with the Telegraaf's sports desk working on the coverage. The blogs produced for Hyves in Beijing were also published on the newspaper's web site.

Just as content for the web edition is different from the print edition, content for the social network platform also differs from the news website. As Hyves is a more informal website than a straight web edition of a newspaper, the Telegraaf needed to provide the site with something a little different. For example, in the print edition Telegraaf will feature one photo within a story, on the web version it will have five photos, but for Hyves Telegraaf it will feature twenty photos. The style of photos will also be different from Telegraaf.nl, so there will be more behind the scenes shots or photos of the journalist travelling to, for example, the Olympic Games.

The newspaper also customised its blogs for Hyves, requesting that Telegraaf journalists at the Olympic games provide blogs from a more personal perspective.

Adapt the newsroom - stay flexible

This coverage from Telegraaf.nl did increase the workload (for example, increased blog content) for the newsroom, but Ankersmit reports that the staffers were enthusiastic about the Hyves project. Ankersmit also told the Weblog that the newspaper hired two journalism students who focused on uploading pictures and monitoring the Hyves site.
The sales and marketing team and project managers were also working in the background to ensure a buzz around the new product.

Payoff

The benefits of this relationship to the two media companies are clear: Telegraaf is able to tap into Hyves 7 million users and open up its content to a younger audience who may not have considered reading the newspaper previously and Hyves is provided with high quality content from one of the Netherlands' most respected newspapers. During the project, almost 20% of the incoming traffic to Telesport.nl (the sports pages of Telegraaf.nl) came through the Hyves site. Before the project, the traffic coming via the Hyves site was negligible.

This partnership also helped the Telegraaf re-brand itself and present itself as a modern news organisation. The newspaper had a rather "old fashioned" image before the project, but this initiative made people look at Telegraaf in a new light. The games on the Hyves site also got people talking about the site on the internet and the project became a topic of conversation around water-coolers in offices.

Despite these changes at the Telegraaf, Ankersmit says that "news is still our core product," it is simply changing the way that it connects with its audience. Anksersmit told the Editors Weblog that it is important that news organisations "extend their brand" and its relationship with Hyves got people used to reading Telegraaf news on different platforms.

The future

Building on the success of its partnership with Hyves, the newspaper site is currently moving ahead with plans for its Mobile smart phone coverage. Ankersmit reports that while smart phone content was previously just read by business users, the introduction of a flat-rate fee from mobile companies has opened up the platform to a wider audience. Telegraaf has also noted that readers are using the site in a different way, they now read content in a similar fashion to that on the website. Ankersmit expects Mobile to be increasingly popular in the years ahead as it becomes increasingly commercial, and when it does, the Telegraaf will once again be ready to break new ground.

Australian sponsorship firm The Newspaper Works, established by the country's five major newspaper publishers, announces the launch of a website in order to promote print publications, reports proprint.com.au. The site is geared towards advertisers, media outlets and creative firms.

The Wall Street Journal Online has signed a deal with Yahoo! which will enable Yahoo! users in the UK and Ireland to access its coverage of the US presidential election race.

WSJ.com's political blogs, 'Political Perceptions' and 'Washington Wire' will be available on a Yahoo! microsite specially created.

Tristan Leaver, director of business and audience development at the Wall Street Journal digital network for EMEA, said it is, "a very effective way for WSJ.com to raise brand awareness and expose our unparalleled content to a new UK audience."

In an interview with the EditorsWeblog in September, Deputy Editor of the Wall Street Journal, Alan Murray, said the brand had ambitious plans to expand internationally. This deal with Yahoo! looks like a significant step in pushing the Wall Street Journal brand and content to a European audience.

Source: Brand Republic

US: Newly redesigned WSJ site attracts 10 million users on re-launch day
US: Murdoch on the future of newspapers
US: Wall Street Journal to launch new website on Tuesday
Wall Street Journal unveils magazine supplement, WSJ
US: Wall Street Journal launches new mobile application
Murdoch: Newspapers willing to invest in new forms of delivery will prosper

The redesigned Chicago Tribune, set to launch September 29, has released a set of prototypes.

The new front page will have just two for three stories.  The front section will host all local, national, foreign and business news.  

According to Chicago Business, in an effort to save money, the paper will have a 50-50 ratio of ads to editorial copy, allowing for more advertising space and necessitating fewer journalists.

Sources: Poynter, Chicago Business

The new design of the Chicago Tribune was shown to staff members on Tuesday.

The Tribune will reduce its number of sections from five to three.  The front page will be dominated by large visuals and less stories.  The front section will contain business, local, national and international news.  There will be a sports and features section called "Live!" and Sunday's Perspective section will be cut.

The redesigned Tribune is set to debut on September 29 and a major marketing campaign is expected to start soon.

All daily newspapers owed by Tribune Co. daily are in the process of being redesigned in a cost-cutting effort.  By reducing the number of sections, the Tribune will reduce its output by around 40 pages weekly.

Source: Chicago Business

In the latest stage of reinvigorating the Wall Street Journal brand, its online edition - WSJ.com - has undergone a huge makeover, relaunching on Tuesday.

The parent company, Rupert Murdoch's News Corp., appears determined to put its mark on its latest acquisition; the President of the Wall Street Journal Digital Network, Gordon McLeod, reportedly said that the investment into the website revamp is a "big financial commitment."

The Editors Weblog spoke with the Deputy Editor of the Wall Street Journal, Alan Murray, about the shake up occurring at the newspaper. Murray was bullish about the changes, saying, "The new owners have made it clear that they no longer want people to look at the Wall Street Journal as a second read. It should be their primary read, it should suit all their information needs. We want it to be the ultimate news source for our engaged, affluent and educated readers."

Murray went on to speak about the redesign of WSJ.com, the recent changes in newsroom layout and management, and the ambitious plans for the future of the Wall Street Journal brand. He made it clear that, "(The website relaunch) is not a finishing point. This is the launching pad." 

Murray was particularly excited about the relaunch occuring at the same time as the Lehman Brothers story breaking, saying "We are delighted that the biggest financial news story since 1929 happens to coincide with the launch of our revamped site!"

"Newsreel" revolutionizes site navigation
For the new, sleek look of WSJ.com, News Corp's primary design motivation was to take advantage of users who "come in through the side door". Individual article pages mostly found through search engines, have been equipped with multiple navigation tools, to keep readers on the WSJ site.

Arguably the most interesting navigation feature is "Newsreel", essentially a news ticker placed at the top of the article. As the reader browses an article page, Newsreel scrolls through the days most important stories from the section the user is in. For example, if a user is in the business section, the Newsreel displays the top business stories of the day.    

In addition to the new layout and navigation functions, the Journal's newsroom is upping its content production to help keep readers on the site. The redesign also aims to be more colourful with more photos and includes an enhanced video player, an increasingly prevalent aspect of all news websites. Further features are set to roll out over the coming months. 

Social network for the business community
Perhaps most important for the WSJ's new owners is maintaining WSJ.com's impressive online subscription base, which has reached over 1 million paying members. Apart from increasing content, News Corp hopes to hold on to these subscribers with exclusive features such as WSJ Community, a social network for WSJ subscribers.

The key feature of this new social networking tool is that members must use their real names, which is aimed at cutting out any random, anonymous comments or useless noise found on other Internet news sites. Murray believes the quality of the site's subscriber base will create "a higher quality conversation". He acknowledges WSJ.com will not achieve the numbers of a chat on Yahoo Finance but, "we think the usefulness and quality is going to be key". The Journal is considering opening up the Community to non-subscribers in the future, who, just like subscribers, would only be able to join and interact with their real name.

WSJ.com has been the world's most successful subscription newssite for years and its membership keeps growing. According to Murray, online subscriptions have increased 26% in the past two years. And the number of unique user is skyrocketing too: "By our numbers, we now have 17 million visitors to WSJ.com" - 8 million more than two years ago - "and in September it is going to be even bigger than that. Therefore, Murray doesn't see any conflict in bringing more people in and letting them sample WSJ content.


Integrated Newsroom

Murray revealed that the Wall Street Journal is not only undergoing a radical change on its website, but is also changing in its newsroom, "The relaunch coincides with a complete integration and reorganisation of the reporting and editing staff."

Managing Editor, Robert Thomson, has spearheaded the integration programme, which has brought together the online and print staff. Last week, Thomson debuted a news hub in the newsroom where the senior editors from print, online, Dow Jones Newswires and MarketWatch all sit together and co-ordinate the coverage throughout the day.

The morning news meeting has been "totally turned upside down," according to Murray. It now begins with a report from the online team, then from Dow Jones Newswires, then MarketWatch and, only after discussing the coverage for real-time news, do they look at coverage for the day's paper.

The substantial Dow Jones Newswire team is also being moved to make the integration process physical, with the whole team being brought across the river to sit alongside their New York print colleagues. This move will happen, "sometime next Spring" Murray said.

The Wall Street Journal team has been undergoing training to prepare for the integration process. Murray reported, "A simple example is headlines. You have to write a different kind of headline in the online world and in the print world. We will continue to do that kind of training."

The future of the Wall Street Journal

The Editors Weblog asked if this process was the beginning of a long term-reinvigoration process for the Wall Street Journal brand, Murray said: "You bet! We have very ambitious plans for international, we have very ambitious plans for premium products on top of this online platform and we have a whole schedule of online innovations that we are planning over the course of the next 18 months. This is just the beginning"

"Look for us forming closer links with all the social networks because we are not trying to compete with social networks, we want to make it as easy as possible for our users to share our content over social networks and to bring their friends and connection into our community"

Murray also added that News Corp is confident about the future of print, stating, "The Wall Street Journal under its new management is investing in both print and online, so I would say we are very optimistic about the future of newspapers. We may be the only people who are optimistic! We are dedicated to delivering our news on all platforms"

Source: Wall Street Journal, Dow Jones Newswires, MarketWatch, paidcontent.org

See also:

US: Murdoch on the future of newspapers
US: Wall Street Journal to launch new website on Tuesday
Wall Street Journal unveils magazine supplement, WSJ
US: Wall Street Journal launches new mobile application
Murdoch: Newspapers willing to invest in new forms of delivery will prosper

Axel Springer announced plans to launch a free weekly, Berliner Morgenpost Wochenend-Extra on 20 September.  

Springer has been one of the most outspoken adversaries of free newspapers so this comes as a surprise shift in strategy.   

The paper will be distributed in the Berlin area by Deutsche Post and will have a circulation of one million.  It will contain articles from the previous week's Berliner Morgenpost, the paid Berlin paper.

Springer has been loosing young readers with their paid papers which is probably a main reason for the launch of a new free weekly.  Springer's director Mathias Döpfner sees the free paper as an "appetizer" to buy the paid one.

Germany has been a paid-for newspaper only market up until now; could Springer's move spark a change in the overall German market? Springer's move could certainly cause other players to move into this field, other newspaper groups, such as WAZ, reportedly have funds available to launch free newspapers in the event of a move such as Springer's launch of Berliner Morgenpost Wochenend-Extra.

Sources: Newspaper Innovation

See also:

Germany: Why the lack of free dailies?
Germany: Axel Springer plans online expansion through acquisitions and new units

Presse News announced today that Libération is set to re-launch their website on Monday, 29 September.

According to a source at the paper, the new site has been completely redesigned. Libération's objective is to create a sort of "written radio" format in which the website will be more interactive.

The new site will be comprised of three distinct sections. The first section will consist of news and events accompanied contributions by web journalists, print journalists, and bloggers. Another section will be dedicated to multimedia sources, such as audio, video and slideshows. The third section will be comprised of debates, forums, and chats.  

The biggest change with the new site is the creation of a new section dedicated to services such as weather and concerts, where users can also create their own personal account. Eventually users will be able to link into a social network where they can participate in debates.  

Source:  Presse News

Vandaag & Morgen, a free weekly newspaper, is scheduled to be launched on 25 September in Rotterdam.  

The original plan was to launch a free daily, but due to financial constraints this was shelved.




Sources: Vandaag & Morgen, Newspaper Innovation

The Chicago Tribune is undergoing a radical overhaul which is scheduled to be launched in a matter of weeks.  Prototypes of the new pages and sections for this redeign were posted in Tribune Tower for review by employees on Thursday.

Sources told the Chicago Sun-Times that the space devoted to news in the Chicago Tribune will be significantly reduced, with the paper's front section including national and international news, the local and business reports and the editorial page. The Tribune publishes freestanding sections for metro and business news currently.

The redesigned paper is set to have a three-section format, Tribune employees reported to the local rival newspaper. The newspaper's other sections would be for features, with a working title of Live, and Sports. According to the prototype, the pages for local news will be labeled Chicagoland, a term Tribune editors use to define the city and its suburbs.

The Chicago Tribune, is aiming to launch the revamp by the end of September.

The Tribune itself has refused to comment on the leaked information. The sources that spoke to the Chicago Sun-Times reported that the pages they saw were works in progress, with some section having several versions up for review. The recently leaked idea that the newspaper would be renamed The Trib has reportedly been abandoned.

Source: Chicago Sun-Tribune via IFRA Executive News

See also:

US: Chicago Tribune prototype redesign leaked