Results matching “to launch in september”

Newsweek magazine is planning to launch an English-language edition in Pakistan in September, MediaBistro.com reported. Newsweek Pakistan will be the first licensed international news magazine for the country and the eighth local edition under the Washington Post Co.-owned Newsweek brand.

Pakistan has a population of 180 million and only about 100,000 copies of English-language publications sold in a day. Newsweek's Pakistan edition will offer both local and international content, and is expected to start off with a print run of 30,000 copies, according to the Financial Times.

For more on this story please see our sister publication www.sfnblog.com

Just last week the BBC came under fire from The Newspaper Publishers Association following news that the corporation is to launch three iPhone apps from April 2010. The NPA is adamant that such a move will step on the toes of traditional print publications seeking to generate revenue in the mobile news arena.

Perhaps then, the New York Times is looking to get one over on the broadcasting corporations muscling in on print territory. Daily Finance has reported that the newspaper is to launch a daily webcast in the same vein as the Wall Street Journal - which has been doing a twice-daily online newscast of its own, called The News Hub, since September.

Specific details regarding the New York Times' offering are still uncertain, although it is expected to go live in less than a few months' time. The daily newscast is expected to be transmitted around lunch time, when video traffic peaks. A face for the show has yet to be chosen, although a staffer at NYT has hinted that it is unlikely to be Jane Bornemeier, the newspapers current TV and Radio Senior Editor.

Source: Daily Finance

Acclaimed Indian journalist M.J. Akbar is planning to launch an English-language weekly newspaper in New Delhi, Mediamughals reports. The all-new Sunday Guardian is in no way linked with the British newspaper, The Guardian, although the paper will be available in London under the name of India on Sunday, according to the Wall Street Journal.

Akbar is the author of a considerable number of successful books, and launched his own fortnightly political magazine Covert under MJP Media early last year. The media veteran has been reluctant to provide further information regarding the launch, although sources close to him told the WSJ that Akbar himself will act as Editor-in-Chief, supported by a 30 strong team.

While The Wall Street Journal struggles with advertising, it continues to diversify its offerings by delving into another realm - travel services. PaidContent reports that the WSJ officially announced Thursday the launch of WSJTravel, a website that will offer 50 travel packages to destinations including Africa, Asia, Australia, Europe, and South America.

Citizen journalism website AllVoices has raised another $3 million in funds, bringing their total start-up funding to around $9 million, TechCrunch reports. The new funding comes courtesy of existing investor VantagePoint Venture Partners.

Since its launch in July 2008, the site has seen its audience grow to almost 5 million unique visitors a month, which is considered fast for a media startup. Half of its traffic and visitors are from outside the US and the UK.

On January 12 last year GlobalPost was launched, a new international news service focused on getting the context behind the headlines, hoping to combat diminishing foreign reporting in the US. Its number of foreign correspondents is second only to the Associated Press and they are expected to provide both text and visual reports.

A year on, and the news outlet has made considerable progress in terms of covering a wide range of international stories, establishing a significant audience, and implementing a successful business model. The Editors Weblog spoke to President, CEO and co-founder Philip Balboni about his first year at the helm of this project.

Balboni was clear that he considered GlobalPost's first year a success. "It has been an extraordinary year, it has exceeded any reasonable expectations that I could have had when I started out on this journey," he said.

"To a large degree, the stories on GlobalPost are ones that you would be unlikely to find elsewhere," said Balboni. As one of GlobalPost's aims was to fill the gaps in the reporting of traditional outlets, this must be satisfying.  The news outlet has also remained true to its original stipulations: its reporting has broad geographic diversity, and consists of a wide range of types of stories and topics.

And much of this reporting has had the potential for considerable impact. Balboni highlighted a recent story on how the Taliban have been taking a cut of funds supplied by the Indiana National Guard to local Afghan contractors for development projects in Afghanistan's Khost province. The issue of the Taliban skimming American aid in Afghanistan is one to which GlobalPost has dedicated much coverage over the past few months.

Such investigative pieces are accompanied by more entertaining reporting, such as an article from Paris about how the French are rediscovering the joy of wearing berets. Correspondents also write ample blog entries.

GlobalPost adopted a relatively unique correspondent model, hiring country-based, part-time reporters who could produce one article a week. The compensation level - a monthly salary plus shares - has proven "very successful" and working for GlobalPost seems to be a popular job: the news service now has correspondents in more than fifty countries and "we have far more people who would want to work for us than we could possibly hire."

The correspondents work with regional editors based in Boston and Balboni said that so far this system has been functioning "with a remarkable degree of smoothness."

Building an audience from scratch

Developing an audience is "really more important than anything else," said Balboni. "We could have the most spectacular content in the world but if you can't build an audience for it then you can't succeed, right?"

The news outlet's highest-traffic month this year was November, when more than 750,000 people visited the site. This exceeded Balboni's goal of 600,000, set before the launch. In addition, "we are retaining more than 50% of all the visitors," he said.

The target for 2010 is to top one million unique visitors, and Balboni mentioned the company's "very sophisticated marketing strategy" aimed at audience building.

Prize partnerships

Building a brand on the web with no support from legacy media has been a considerable challenge, and GlobalPost's partnerships with other high profile brands have been very helpful in doing this, and "particularly important in the validation of GlobalPost as a brand," Balboni said. Such partnerships have helped present the outlet's content as authoritative, and often "raising our visibility is more important than any compensation we might achieve." From the beginning, GlobalPost has sought to present itself as a complement rather than a competitor to newswires and newspapers.

The partnership formed with CBS in September, for example, is a syndication deal, with CBS paying GlobalPost for help with foreign reporting. But having a broadcast news partner was also something that Balboni and his team considered a high priority in terms of brand-boosting, and such a deal "certainly goes beyond" purely syndication. He sees the recent partnership with PBS NewsHour as a "significant achievement" and mentioned that GlobalPost has upped its video production so that it might have the chance to forge other broadcast partnership. 

Compensation is obviously an important consideration, however, and syndication is one of GlobalPost's major revenue streams, the other two being advertising and subscriptions. Currently, advertising comprises about 70% of GlobalPost's income, but Balboni hopes that over time this share will fall to around 50%, with syndication and membership rising to make up the other half.

Passport to premium services

The most unusual of these revenue streams is the subscription, or membership, scheme called Passport. For $99 a year (discounted to $50 for students, academics or seniors), readers can have access to conference calls with GlobalPost reporters, the chance to suggest stories, global and country briefs and newsletters. There is also the option to commission custom research projects, something Balboni said he was "very excited about." One client, for example, has ordered a series of ten reports for the coming year. "It takes careful shepherding but it's very interesting and I think it could scale up to be a meaningful part of our Passport financial strategy," he said.

"I am very bullish on the membership aspect," Balboni said, "I think it's the hardest one but if you want to point to one thing that could be a potential salvation for quality journalism then it's that." He always wanted to encourage a subscription or membership scheme, but explained that as a new little-known media brand it would have been foolish to put up a paywall immediately.
 
Passport does not offer pure paid online content, rather additional editorial services. "My hope and my expectation is that GlobalPost will remain free and open to all but we need to find more effective ways to get all of the people who are most engaged to help support our mission," he said, specifying that GlobalPost was likely to continue to ask for, rather than to require, reader contributions. He does think, however, that it would be "entirely fair" for a news organisation to demand payment.

So far, Passport has 450 - 500 members: "just not enough," according to Balboni. He hopes to increase this by making "a strategic shift in how we market our membership" and by using some new technology starting this spring that will help the membership base and subsequent revenue to grow. Currently, visitors to the GlobalPost site can read about Passport but there is no chance to test it out first and they have to "take a leap of faith" if they want to subscribe, Balboni said.

From a purely financial standpoint, 2009 was "a decent year," especially given the global economic recession. Balboni specified that the $1 million revenue figure that was reported in November was not accurate, but described the amount as "consequential." The company's original business plan projected profitability in 2012, and Balboni thinks this is still likely.

What's next?

GlobalPost seems to have demonstrated that there is an audience for more international news and has set up a structure to cover this that works. As Balboni explained, its challenges now are to build that audience into the millions and (like almost every other news organisation) to shift its business model so that it depends less substantially on advertising.  

The German publisher, M.DuMont Schauberg, which owns the daily newspaper Berliner Kurier, has announced its intentions to launch a news supplement aimed directly at a younger audience later this year. The exact date of publication is not yet known.

The move comes after news magazine Spiegel successfully launched Dein Spiegel last year, a separate publication from its news magazine and aimed at young readers between the ages of nine and twelve. Since its debut in September, with the first edition focusing on the then hot topic of Germany's general election, the publication has enjoyed considerable success and now lines the shelves of newsstands across the country. 

Two thousand and nine was undoubtedly the year of the Social Network. In a world of loose economic foundations and falling advertising revenue, the social aspect of the Internet became even more important in the lives of many people.

London financial freesheet City A.M. will relaunch its website and gain access to more news stories and resources under a deal with online financial services company Interactive Investor.

The deal will see Interactive Investor managing City A.M.'s website. The two companies, with a total pool of 36 journalists, will share news and resources. Their combined stories will also be published on the Interactive Investor website.

France's Le Figaro is to launch the New York Times supplement the Times International Weekly, taking over from national daily Le Monde, which recently cut the liftout in order to save costs.

Le Monde intitated the agreement with the Times out of a desire to have more international information following the September 11 attacks and has published the supplement every Saturday in English since April 2002.

A recent survey has found that iPhone owners are more enthusiastic about paying for digital content than owners of other brands. The data from the Olswang Covergence Survey 2009, a UK law firm, revealed that 30 per cent of iPhone owners would be willing to pay to read news on their mobiles, whilst only 19 per cent of other mobile phone owners would do the same.

As the London Evening Standard settles into its decision to drop its 50 pence cover price and go free, the Guardian is reporting that yet another freesheet is expected to hit the streets of London.

Directly competing with the Evening Standard, the London Weekly will distribute 250,000 copies twice weekly on Fridays and Saturdays outside rail and tube stations, according to a media pack released for potential advertisers.

It has been a rough couple of years for the newspaper industry with the recession taking its toll on the financial stability of many organisations. In the past year alone at least ten publications have filed for bankruptcy and many have been forced to close their doors. With newspapers treading fast to try to keep their heads above water many have cut back funding for more costly types of news. One of the first things to go has been investigative journalism, considered by many publications to be a luxury. The time and investment of multiple resources in a single issue is something that many publications simply can no longer afford.

These cuts have raised alarm bells. The potential loss of 'the fourth estate' and 'government watchdog' have united many in the cause to protect the practice of journalism, even if the business and profitability of it is doomed to fail.

One method suggested to preserve this type of journalism is to run as a non-profit organisation. Seeking the status under the claim that journalism is a 'public good' publications are free from commerical pressures and the disappointment of dwindling circulation figures, relying only on donations from those who feel the cause worthy enough.

It is at this point that the Texas Tribune enters the scene. The online-only news site launched early last week as a non-profit venture in an attempt to fill a gap in quality local journalism in Texas. The Editors Weblog spoke with editor-in-chief, Evan Smith to look at Tribune's website and non-profit ambitions in closer detail.


The inspiration:
The big name in non-profit news is ProPublica. Led by former Wall Street Journal managing editor Paul Steiger, the organisation began publishing in June 2008 and has consistently drawn in large sums of donations, with key sponsor the Sandler Foundation contributing annually. ProPublica, which will write an article then offer it to a newspaper to publish, has carried out some impressive investigative feats to date, most notably its collaboration with the New York Times, published in August. The 13,000 word article which cost an estimated $400,000 to produce examined the events that took place at the Memorial Medical Centre following Hurricane Katrina. The piece highlighted the importance of such investigative journalism and made the need to save it even more apparent.
 
The Texas Tribune aims to achieve something similar on a smaller and more political scale, offering Texans a news source designed to compliment local newspapers that already exist: "We've made a point of not presenting this as a binary choice: A or B. We believe it's additive: A and B. Read your local paper and read us. In fact read as much stuff as there is out there" says Smith.

"We're simply presenting ourselves as one in a series of things that you need to read and listen to and view and access if you want to be a thoughtful and engaged Texan." 

In his first posting on the website Smith talked about what the Tribune was attempting to achieve: "What we mean to do on an ongoing basis is right there in our stated mission: to promote civic engagement and discourse on public policy, politics, government, and other matters of statewide concern."

In ProPublica fashion, the Tribune has said that all the information published on its website is up for grabs for other media organisations as part of a content-sharing plan designed to aide other reporters who might not have the time to look into an issue in depth.  Matt Stiles, one of the Tribune's staff reporters writers told Poynter Online in an interview: "Ultimately, we'd like to tell every paper in the state, 'If you like this data set, just take it'."

"I hope reporters will come see the information, download it, remix it and be creative with it."

The build up:
In July this year Smith announced he was leaving his position as editor-in-chief of established Texas Monthly magazine to take up the post as CEO and editor of the Tribune. A few months later, the Tribune added Elise Hu, Emily Ramshaw and Matt Stiles to its list of experienced journalists.

In an interview with Poynter in September, Ramshaw talked of her decision to join the project: "I feel, and still feel, that the newspaper business is in serious crisis. I'm not content to cling to a deck chair and go down with a sinking ship."

Ramshaw worked for The Dallas Morning News for six years, the last three of which she was state investigative reporter.  "We're trying to prepare for the next incarnation of journalism. If this venture is going to work, it's going to work because serious, talented journalists were brave enough to take the risk," she said.

The Tribune has built up a selection of notable reporters willing to do this and Chairman and co-founder John Thorton had been quoted as saying: "We didn't hire journalists out of work. We hired reporters who their editors were pissed off that they lost them."

Smith and Thornton worked hard on securing donations, with Thornton himself donating $1 million to the Tribune. In early October the founders confirmed they had received a further $750, 000 in grants from the Houston Endowment and the John S. and James L. Knight Foundation. The Tribune is now only slighty short of the $4 million target it needs to continue running for two years, with a current total of $3.7 million.

The sum is considerable for a start up website, as paidContent's Staci Kramer has noted: "Unlike some of the new crop of local and regional news startups, the Tribune is launching with enough money for a well-paid staff of 16, including 11 reporters," referring to salaries of $315K for the editor in chief, and up to $90K for seasoned reporters.

As for promotion of the site itself, Smith told the Editors Weblog just how useful social networking sites have been. Regular updates for the public on the status of the site via Facebook, Twitter and the site's own newsletter built up a sense of curiosity over what exactly they had in store for last Tuesday's launch.
 
"We've been very aggressive on Facebook and Twitter both to promote the content and also to connect with our community of followers" said Smith. "We've also used both to aggressively push for funding. We've generated quite a lot of memberships in the Tribune which are much like memberships in public radio by pushing over Facebook and over Twitter messages that relate to our fundraising campaign, and they've been very successful," he says, citing the 1400 founding members who have given between $50 and $5000 to the Tribune out of their own pockets.

What does the site look like?
The website debuted with top stories on the mistreatment of disabled children in public schools, the Democratic lean of El Paso in an otherwise Republican state, and the results of a poll carried out by the Tribune and the University of Texas.

The site itself is divided into ten pages, the organisation of which differ from your average news website. Offering 11 databases under a section titled 'Library' for further reading, the databases contain information ranging from federal campaign donations, gubernatorial appointees and lawmaker spending. In addition to this there is a complete electoral directory of every Texan senator and governor- the site essentially offers a single space for complete personal and political data on the '242 occupants of the state's highest offices'.

It is clear that a lot of time has gone into collaborating this research, and according to the Nieman Journalism Lab, the Waco Tribune-Herald has already taken advantage of the new resource and published some Tribune content. 

Aside from the databases, the site boasts eight of its own blogs and links to some 25 others; has a 'topics' section where stories can be found based on theme; a calender, where information about local events can be found or submitted; and a 'Tweetwire', a Twitter feed from all Texan politicians on the website's front page.

Compared to the recent launch of another local non-profit news website, Oakland Local, the Tribune's website is much more sophisticated. The Texan team have embraced the capacities of the internet and technology to their full, utilizing social media, widgets, videos, blogs and mobile applications- something Smith believes to be key to the way in which the use of media is changing.

"In consumption of media people are paying more attention to online media today then ever before," say Smith. "I look at my almost 13 year old daughter and how she consumes media and it's not at all in print it's almost entirely online and I think that's the trend line."

Smith suggests that publishers need to adapt to measure up to this changed method of consuming news: "You cannot simply go out and record the news, present that to people and believe that that's going to be enough. You need to give them the tools to better understand their world, to better know their state, to better know the people they elected, to better hold them accountable and that often is all not simply conventional reporting but the amassing and presenting of data that allows people to access the world in which they live from a more detailed level."

Why will the Tribune succeed where others have failed?
Whilst successful local non-profit news publications do exists, the Voice of San Diego and the MinnPost to name a few- there are also notable failures such as the Rocky Mountain Independent and InDenver Times, two online start-ups founded by Steve Foster earlier this year. How will the Tribune ensure that it doesn't suffer the same fate?

Smith says that the Tribune essentially has a better business plan, arguing that the RMI and InDenver Times failed because they were run by journalists, not business people and "didn't really have a plan for how to make the model sustainable."

Part of the reason the Tribune is choosing to remain online-only is because "the cost of printing a print publication for postage and paper and print facilities is so expensive that you reduce your overhead dramatically and therefore make it much more likely that your business model will sustain."

Of course the Tribune's has also managed to raise a healthy budget, further insulating itself against some of the problems faced by other publications. "Money is, as in all things, the mother's milk of your operation," Smith says, continuing on to mention that the having the financial capacity to buy the latest technology and hire top journalists will "go a very long way to allowing us to do our best work."

Smith's views bear resemblance to industry commentator Alan Mutter, who recently critized many online non-profit publications for not being business-minded enough. Mutter accuses these publications of "a suicidally stubborn determination on the part of the organizers to be in the business they want to be in, instead of attending to the business they need to attend to," and he argued early last month that, "A business, especially a start-up, requires far more than passion for the work. It requires close attention to the nuts and bolts of raising money, making sales and controlling expenses."

How will the Tribune navigate ethical issues?
A nagging question over the non-profit model is how publications will be able to resist influence from major donors. Smith argues that the seperation between donors and the editorial team is no different to the situation between advertisers and editorial: "I edited a magazine for nine years in which we had big advertisers who also happened to often be the subject of stories and the transactional economy that supports the operations of a for profit publication has no relationship what-so-ever to the journalism inside, or it shouldn't anyway, not at a good magazine and not at a good newspaper."

"Just because someone advertises doesn't mean you go easy on them or you go hard on their competitors."

Nevetherless, the non-profit news model is still in early stages and very dependent on the income from donors. Even for-profit news publications have not been immune to advertsing clients flexing their muscles in tough financial times, with a Detroit paper recently being accused of reporting on private health care following a request from client Humana (who subsequently purchased an ad next to the story).

What would Smith do if he was approached by a donor to cover a particular story? 

"Donors don't expect that were going to write about their issues or about their enemy's issues in a negative way, they're not looking for us to take sides- they're supporting the principle that hovers above all this activity: that journalism in the public interest has value."

"Any donor who is unhappy with the coverage we provide because of such an expectation is welcome to his or her money back," he says, adding: "I'd rather lose my funding then lose my integrity."

So are non-profits the next incarnation of journalism?
The wider debate on whether or not non-profits are the future of journalism has been raging for a while. Online magazine, Slate's Jack Shafer has weighed in for the negative: "In the current arrangement, we're substituting one flawed business model for another. For-profit newspapers lose money accidentally. Nonprofit news operations lose money deliberately."

Thornton, the Tribune's chairman, hit back at the remarks: "I call it the Stockholm Syndrome. They are sympathizing with their advertiser-captors."

So who is right? Is the non-profit model the future of journalism?

Yes and no. It is unlikely to become a general solution for newspapers simply because of the huge sums of money involved, but for nieche reporting and more time/fund consuming journalism such as investigative reporting, it could definiatley be a viable option.

The idea compares favourably at least to the suggestion of government bailouts. As Thorton wrote of the "obvious fox-in-the-henhouse issues that arise--to mix animal metaphors--from government watchdogs funded out of government coffers."

As the first serious, state-focused news site with a decent enough amount of money behind it and what seems to be the right attitude toward embracing the capacities of the digital age and the changing face of journalism- whether or not the Texas Tribune succeeds will be key to the way in which the non-profit model is viewed.

As Tribune reporter Christe Hu suggests: "Journalism is at a crossroads right now. We're seeing not just survival of the fittest but a 'mutation of the species.' "

"I think the non-profit model has just as good a shot as anything else."

The Wall Street Journal is to hire about a dozen reporters in New York to cover local news, the New York Times reported. The news comes just days after the paper announced the closure of its Boston bureau, for financial reasons.

It was reported earlier this year that the Wall Street Journal was planning to start a New York edition, and the new staff will presumably be working for this. They are to cover traditional city desk beats like courthouses, City Hall and the state capital, according to the New York Times. The new edition is expected to have a strong arts and culture focus, it was reported this summer.  

CNN.com has revamped its international website today with a greater focus on video and photography and less text clutter. The redesign comes as many news organisations, including the BBC, attempt to keep their homepages up-to-date with changing technologies, the advanced capabilities of the Internet and a general shift in the way people consume news today.

Speaking about the new presentation, Nick Wrenn, CNN's vice president for digital services said: "It's a design change that gives us a more contemporary look, with a new focus on video that brings the site to life."

Jumping on the social media bandwagon might not be such a bad move as statistics revealed by Huffington Post CEO, Eric Hippeau, show that Facebook referrals to the aggregation website were up 48% since its launch, and has accounted for 3.5 million visits.

The news comes shortly after the suprising announcement that the Huffington Post had topped the Washington Post with the number of unique visitors to its website last week.    

The launch of Fwix in 12 UK cities last night including London, Belfast, Manchester, Glasgow and Birmingham, shows a growing interest in the conservation of local newspapers and the development of hyperlocal projects. The service, which aggregates local news from newspapers, blogs and other sources, already exists in 80 US cities.  

In an interview with the Editors Weblog in September, Darian Shirazi, the 22 year-old developer of Fwix, explained his reasons behind creating the service : "I think what we're offering is the ability to fill out the content in local newspapers with content that's written by bloggers in a local area," he said. As newspapers suffer from falling advertising revenue, they might no longer be able to cover all verticals; hence Fwix combines local newspapers' news with content such as restaurant or movie reviews from blogs into one city feed.

Last week's announcement that the London Evening Standard will now literally be given away on the streets of the capital stirred up a fair share of doubt and concern for the future of the title, which editor Grieg attempted to temper with the request: "Can you refer to it as a newspaper and not a freesheet? It has been a newspaper for 182 years and it is not changing," reported the Guardian. However, it also puts into play questions regarding the impact the move will have on other publications too.

In the London Evening Standard's long history, the newspaper has fought off some 14 other rivals. Only three weeks ago Murdoch's freesheet, the London paper, was forced to throw in the towel, and it seems that the London Lite might not be far behind - the city's final afternoon freesheet standing.

Starting this fall, the Huffington Post will roll out new sections in books, technology and sports as the site continues to evolve from its origins as a political news aggregator. "More than half of our traffic comes from people who are not interested in politics," founder Arianna Huffington told The Wrap.

In the past couple of years, HuffPo has become more well-rounded by adding portals for such topics as entertainment and style. The "Internet newspaper" has also gone niche with the launch of city-specific sites for New York and Chicago, with Denver and LA to follow shortly.

Last week, MSNBC.com announced the purchase of EveryBlock, a platform that allows users in 15 US cities to search for news, photos and other data based on ZIP code. The move will allow MSNBC to provide much more local content, which was previously limited to aggregated news stories.

MSNBC.com President Charlie Tillinghast told Advertising Age the acquisition makes sense because it would not be feasible for the news site to hire its own reporters in every local news market. However, Tillinghast sees EveryBlock more as a complement to local news rather than a direct competitor.

According to Mary Junck, chairman, president and CEO of the community newspaper publisher, Lee Enterprises Inc., there is a "continuing, irrational negativity about the future of newspapers". To counter this arguably unfounded pessimism, Lee is launching a campaign to convince advertisers and their own employees of the financial stability and public reach of Lee's printed and online products.

The campaign, running under the slogan, "First. Best. Today. Tomorrow", looks set to be launched in the public realm from September. The arguments that will underpin the persuasion campaign were outlined in a letter from Junk to the stockholders of Lee Inc, which discussed the company's fiscal third-quarter performance.

Despite the fact that the free afternoon/evening daily version of Metro was not met with much enthusiasm from readers and advertisers, John Cameron, managing director of t.o.night was inspired to introduce a similar concept to Toronto after traveling to England and Australia where free dailies are rampant.

The publication, named t.o.night is set to drop Sept. 8. and will cater to the late afternoon and evening rush hour commuters. The initial circulation figure of 100,000 will be distributed in public transit hubs and, just for kicks (and extra attention), a slice of those will be "handed out by paper boys and girls, dressed in poorboy caps and white oxford shirts yelling 'Extra! Extra!'" says Cameron.