• December 02.2008

Results matching “more advertising dollars movin”

4 result(s) displayed (1 - 4 of 4):

Online ads to boost global media, entertainment industry

Posted by Maddie Hanna on June 21, 2006 at 3:56 PM
Global media and entertainment will become a $1.83 trillion industry by 2010, according to the latest annual study from PricewaterhouseCoopers. That predicted gain — up from an estimated $1.33 trillion last year — is a result of a booming online advertising sector.


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US: Ad execs to bump up online spending

Posted by Maddie Hanna on June 14, 2006 at 11:03 AM
US advertisers are prepared to increase their online media budgets, according to American Advertising Federation survey results released Sunday, expecting online ad spending to go from 15 percent in 2005 to 20 percent in 2006 and ultimately 32 percent in 2010.


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BBC staff fight plans for Web site advertising

Posted by Maddie Hanna on June 8, 2006 at 3:37 PM
While recent studies have pointed out the importance of the Internet advertising industry for media groups, more than 150 BBC staff members are fighting the corporation’s plans to introduce advertising to its international news Web site.


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US survey: More advertising dollars moving online

Posted by Maddie Hanna on June 7, 2006 at 12:09 PM
On Friday, the Newspaper Association of America released estimates that US newspaper advertising increased just 0.3 percent during the first three months of 2006, compared to a 35 percent jump in online advertising — numbers that came days after Merrill Lynch termed the state of the newspaper industry a “deep depressing dive.”


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