Global media and entertainment will become a $1.83 trillion industry by 2010, according to the latest annual study from PricewaterhouseCoopers. That predicted gain — up from an estimated $1.33 trillion last year — is a result of a booming online advertising sector.
US advertisers are prepared to increase their online media budgets, according to
American Advertising Federation survey results
released Sunday, expecting online ad spending to go from 15 percent in 2005 to 20 percent in 2006 and ultimately 32 percent in 2010.
While
recent studies have pointed out the importance of the Internet advertising industry for media groups, more than 150
BBC staff members are fighting the corporation’s plans to introduce advertising to its international news Web site.
On Friday, the
Newspaper Association of America released estimates that US newspaper advertising increased just 0.3 percent during the first three months of 2006, compared to a 35 percent jump in online advertising — numbers that came days after
Merrill Lynch termed the state of the newspaper industry a “
deep depressing dive.”
