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T. Christian Miller of the independent, non-profit news organization ProPublica recently won the prestigious 2010 Selden Ring Award for Investigative Reporting. Editor & Publisher reports that it was a collaboration between The Los Angeles Times and the non-profit news outfit that produced Miller's winning report into abuses of insurance coverage for private contractors in war zones.

Just last week, the winners of the George Polk Awards in Journalism - usually given to courageous and skillful reporting - were announced, NPR's On the Media explains. Among the usual big media winners was a surprising win - the anonymous Iranians or Iranian who captured the death of the 26-year old protestor Neda Agha-Soltan on tape in the violent aftermath of the Islamic Republic's contested elections of June 2009.

Two thousand and nine was undoubtedly the year of the Social Network. In a world of loose economic foundations and falling advertising revenue, the social aspect of the Internet became even more important in the lives of many people.

Last week, MSNBC.com announced the purchase of EveryBlock, a platform that allows users in 15 US cities to search for news, photos and other data based on ZIP code. The move will allow MSNBC to provide much more local content, which was previously limited to aggregated news stories.

MSNBC.com President Charlie Tillinghast told Advertising Age the acquisition makes sense because it would not be feasible for the news site to hire its own reporters in every local news market. However, Tillinghast sees EveryBlock more as a complement to local news rather than a direct competitor.

The CEO of News Corp.'s Dow Jones & Co is convinced that people will be willing to pay for digital content, a statement which will be welcomed by publishers currently developing pay models in an attempt to create revenue from digital editions of their news sites.

The Wall Street Journal, a News Corp. publication already charges for access to its online content. In the keynote speech at the official launch event for the PricewaterhouseCoopers "Media and Entertainment Outlook 2009-2013", Les Hinton suggested that Dow Jones is currently developing a technical application to facilitate the payment for the WSJ, other Dow material and some third party content.  Without offering great detail, Hinton revealed that the arrangement could include micro payments and subscriptions. 

A lobbying campaign in the UK has called for the government to up the penalties for online filesharing, a practice in which over 7million UK residents regularly partake. The campaign, echoing that of the French government, takes an economical outlook, claiming that illegal filesharing is costing thousands of jobs in the UK and is denting the Kingdom's already slumping GDP. Is this a similar phenomenon to that which is causing UK and Western newspapers to shed staff at an unprecedented rate? Can newspapers, whose bottom line many consider to be suffering from digital content, learn from the plight of the music and entertainment industries affected by filesharing?

Yes and no. 

According to an investigation conducted by Princeton economists Sam Schulhofer-Wohl and Miguel Garrido, print journalists can bask in the knowledge that their work is sill important, the American Journalism Review maintains.  

The spring report, "Do Newspapers Matter? Evidence from the Closure of The Cincinnati Post" found that "even underdogs such as the Post, which had a circulation of just 27,000 when it closed - can have a substantial and measurable impact on public life."  The researchers qualify that the results are "statistically imprecise", but conclude that local newspapers have an important role in the civic life of a community.

Yesterday, the recently founded Media140 held its first Twitter and microblogging conference. Held at London's Southbank Centre - a venue in the heart of the UK capital synonymous with innovation - the event largely focussed on the effects that Twitter and micoblogging are having on the news gathering process and was attended by journalists from Guardian.co.uk, TimesOnline, TechCrunch, BBC, Aljazeera, Reuters and Sky News.

Kicking off discussions, associate editor of the Sunday Herald and author of 'The Play ethic', Pat Kane, opened up the conference with a keynote presentation on the way breaking news services were dramatically changing the face of journalism: "Reading a newspaper on a street corner might be seen as banal. What's becoming just as banal is producing news on that street corner," said Kane. You can access his slideshow from the presentation here.

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Welcome to the archives of Editors Weblog Webinars. The webinars provide you with pertinent information and innovative ideas that can be immediately adapted in your newsroom.

When purchasing Editors Weblog Webinars, you receive:
1. the recording of the live webinar
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You may purchase individual webinars by clicking on the "Buy Now" icon. If you would like to purchase more than one webinar, please contact Antoine Laurent, Editors Webinars Manager: Click Here, for discount pricing.


Limitations imposed on media coverage of sports events - How to understand accreditation contracts with FIFA, and how to protect news-gathering on the ground at sport events (click to learn more).
Webinar held on Tuesday 16 March at 14h00 GMT (London Time)

Speakers:
- Juan Ignacio Gallardo, Deputy Director, Marca; the sport daily Marca, one of the founder members of the IASN, has a readership of over 2,300,000, the highest in Spain for a daily newspaper and more than half of sports readership.

- Andrew Moger, Executive Director, News Media Coalition; the News Media Coalition (NMC), with headquarters in London and Brussels, seeks to preserve the function and ability of news organisations to inform public society about major events of interest.
1.    How to understand your accreditation contract, understand FIFA terms
2.    How to take the right steps to protect news-gathering at events
3.    What can you do about negotiating terms
Buy the Limitations imposed on media coverage of sports events Webinar for only €59!

 

Multimedia solutions for editors to cover the World Cup - How to create great multimedia and interactive content to engage your readers and boost your audience during the FIFA World Cup (tm)
Webinar held onThursday 4 March at 14h00 GMT
Speaker: Diego Antonelli, Director, Gazzetta.it , Gazzetta dello Sport.
1.    How to define your strategy for your coverage of the World Cup
2.    How to manage your editorial team
3.    How to create exclusive and engaging multimedia content
Buy the Multimedia solutions for editors to cover the World Cup Webinar for only €59!

Search engine optimization for newsrooms: How to teach your journalists to write for the web
With Times of London Head of Search, Drew Broomhall
Webinar held on 23 June 2009
1. how SEO works
2. how to teach SEO to journalists and editors
3. how to make sure SEO is being implemented and tracking effectiveness
Buy the SEO for Newsrooms Webinar for only €59!

Twitter for journalists: How the real-time Web can improve your newspaper's journalism
With CEO of Visual Editors and international newspaper consultant, Robb Montgomery, US
Webinar held on 30 June 2009
1. how to use Twitter to find stories
2. how to use Twitter to virally spread stories
3. how to encourage journalists to use Twitter
4. what are some of the best newspaper strategies for using Twitter
Buy the Twitter for Journalists Webinar now for only €59!
 

Local databases: How to dig deep into the most important community stories
With Tom Callinan and Brian Butts, Cincinnati Enquirer/ Gannett, USA
Webinar held 7 July 2009
1. how to create a community database for your newsroom and audience
2. how to find stories and information with community databases
3. how to improve interaction with your audience
Buy the Local Databases Webinar now for only €59!

Going Web-Only: JOHN YEMMA, Editor-in-Chief, Christian Science Monitor
Webinar held on March 24, 2009
On 1 April, 2009, the Christian Science Monitor was the first major US newspaper to switch its daily production to an all-online format accompanied by a weekly print magazine. Listen to John as he talks about:
1. managing the newsroom through its transition
2. the strenghts and weaknesses of online-only
3. CSM's new "three-pronged" workflow
For more information about the Christian Science Monitor's radical overhaul, click on the links below:
Why the move away from print?
Preparing the newsroom for a paperless future
New weekly edition

Buy John Yemma's Webinar now for only €59!

Could mobile be the future of newspapers? And crucially, can it make them money? Garcia Media recently reported that the number of people getting news via a phone doubled from 10.8 million in January 2008 to 22.4 million in January 2009, according to comScore. As phones get "smarter" and people become accustomed to accessing their email and finding information on the go, it makes sense to offer them a good quality news service. Many major newspapers such as the New York Times, USA Today, and Le Monde have developed iPhone applications that users can download and which are intended to improve the reading experience, while many others have created special mobile versions of their websites.

Why an application?

There are advantages to viewing news via an iPhone application rather than via the mobile website or even on your computer; as Michael Logan, one of the founders and directors of Kanchoo, pointed out: "it's not just a version of the website." Obviously, the stories should be made easier to read on a small screen, and you can do things like scrolling through slideshows with your finger. But also, for example, using GPS technology a newspaper application could give you news stories relevant to your precise location, something otherwise not possible.

However, developing an iPhone is expensive, involving spending up to $20,000, according to Realising that the expenditure was too great for the newspaper he worked for, and that the cost would undoubtedly prevent many other smaller newspapers from creating their own application, Logan decided to take action and start a company that would develop iPhone apps for newspapers at a far smaller expense. Kanchoo launced in a beta version on March 6 offers its a basic service package for a start-up of $88, and a $28 per month charge for bandwidth and hosting: Logan commented that the low start up cost meant that newspapers could test the application's effectiveness rather than having to make a huge commitment upfront. Having someone else operate the app also means that "newspapers can just focus on producing content," and not have to worry about keeping up to date with technological developments, as the service will do that for them.

Small screen: less potential?

So with companies such as Kanchoo, developing iPhone apps should become a possibility even for smaller papers. But there will always be limitations, the most obvious being the size of the screen. The reading experience cannot be comparable to reading a print newspaper, and for some users it will always be a source of frustration. As a result of the small screen, there is also somewhat of a lack of potential for originality and differentiation: Logan described the reading experience as "pretty uniform" aside from basic branding and colour differences. Although perhaps as technology advances, this situation will change.

The development of smart phones as tools on which to read newspapers is definitely something that producers of e-readers, such as Plastic Logic whose device will be released early next year, should be looking at carefully. The more sophisticated newspaper and magazine applications get on phones, the harder it will be to persuade people to buy a new product. Plastic Logic VP of business development Daren Benzi claimed that phones do not offer competition to the experience that the company's e-reader will be able to provide, which he hopes will be as close as possible to actually reading print, and seemingly more suited to in depth reading.

Mobile money: is it a possibility?

The big question for newspaper publishers is: how to monetise its mobile audience? Obviously advertising is one, though the small size of the screen might make this harder possibly some kind of scroll over system makes sense. Logan explained that there are various companies, such as AdMob, which can help newspapers provide ads to their applications. The other possibility is subscriptions: similar to those utilised on e-readers, whereby the reader pays a monthly fee to receive an electronic version of a paper. It is not clear yet how this would work and whether it will even be a reality in the near future, but speculation has been mounting across the industry following Apple's recent announcement that its iPhone 3.0 operating system, due to be released this summer, will allow consumers to make purchases via applications. Currently, the only way to charge users directly is a download fee for the app.

The Revenue 2.0 group which met on March 21 to discuss strategies for funding journalism concluded that while mobile users might not be actually willing to pay for content that they can get free on the web, they seem happy to buy iPhone apps that provide features to "customize content on iPhones" and enhance the experience. They suggested a suite of features such as off-line reading, geo-tagging, archive/export, sophisticated customisation and text-to-speech which could be used when literally on the move.

Newspapers throughout the developed world should now be seriously taking their mobile audience into account: even though it is only a small proportion of people who currently have iPhones or other suitable 'smart' devices, the number is likely to grow as they become the norm. It does seems as if phones will always be more suitable for brief news updates rather than reading long in-depth articles, but there is definitely an increasing public desire to be kept up-do-date, for which mobile news works perfectly. If a way can be found to generate significant revenue, whether by paid applications, ad-ons or via subscriptions, then this market will become ever more appealing to newspapers as they address the financial challenges presented by today's media environment. But, as the Revenue 2.0 team pointed out, it is important to start charging now, rather than allowing readers to start taking free mobile news for granted, as they do with news on the web.

Various ideas to overhaul the business model of newspapers have been debated in recent weeks, such as the possibility of a return to paid online content, or a non-profit endowment scheme. Both have potential, but both are long term solutions that would take some time to implement, and for the immediate crisis at hand, could government help be the answer? At the end of January French President Nicolas Sarkozy approved a 600 million euro package of measures to save the beleaguered French press. Ideas for some kind of bailout plan have been floated in the US for several months now, following those for banks and the car industry, and similar discussion has taken place in the UK. Is a similar bailout likely to happen anywhere else? Could it save the struggling industry, or is such government involvement in the media too dangerous?

The French way

The French measures announced came largely from recommendations in a three-month study into the industry's health that was released in early January. The proposals were largely based on reducing productions costs, but the study also recommended that newspapers restructure their finances and that journalists be better trained for multiple forms of media, including online. Sarkozy's speech instructed newspapers to improve the content of their articles, bring in younger readers and transform business models

Arguably the most controversial measure was the decision to give 18 year olds a year-long subscription to a newspaper of their choice. This is clearly a direct subsidy, and one which many people do not think will work. It does seem optimistic to imagine that thousands of teenagers are going to find the time in their day to sit down and read a broadsheet rather than scan news online, and then be inspired to continue such a subscription. The package also included a major increase in state expenditure to support newspaper and magazine deliveries: 70 million euro from 8 million last year. The government will double its spending on advertisements in print publications. The state will also defer some fees the publications face, and Sarkozy announced a freeze on the cost of postal distribution and a reduction in payroll taxes for newsagents. He also extended tax breaks for investors in online journalism.

France's press is among the least profitable in Europe, with circulation figures of around half those of the UK and Germany, and national newspapers suffering particularly. According to the Guardian, it is "stifled by rigid communist press unions, a lack of kiosks selling papers and a declining readership far below that of the UK or Germany." Sarkozy has promised to increase points of sale, and work to improve newspaper delivery to both kiosks and homes. Another major problem is high printing costs, as presses are controlled by communist union Le Livre. Sarkozy announced that the state is aiming to reduce printing costs by 30-40 per cent by negotiating with the union.  

Sarkozy insisted that the aid package was not an attack on press freedom, the Guardian reported. "I don't understand how anyone could doubt the legitimacy of the state in this process," he claimed, comparing the press to any other industry in need of aid, such as the automobile sector. Incidentally, the French car industry just received a 6.5 billion euro loan from the government. And the French state already gives 1.5 billion euro in direct and indirect aid to the press each year. The Guardian asserted in January that "the public's trust in the media is at an all-time low in a climate where politicians rewrite their own interviews for publication and the president's powerful business friends, from construction to arms manufacturing, own several major papers or TV stations." Which does not really sound like ideal circumstances for the government to get further involved in the media. It is too early to assess the effects of the bailout on newspapers, though it seems to have been received favourably by editors.

UK's regional focus

Another country where public trust in the media is at an all time low is the UK. Research by the Media Standards Trust revealed on 9 February that only 7% of the public trust national newspapers to behave responsibly. "Without urgent reform we believe that self-regulation of the press will become increasingly ineffective at both protecting the public and promoting good journalism and, without prompt action, there is real danger that it will become increasingly irrelevant," said Martin Moore, director of the Trust. The report calls for government intervention to ensure press accuracy and to limit intrusion on people's private lives. But would such government intervention be accompanied by financial aid?

In response to Sarkozy's announcement of the French plan, a spokesman for publisher Trinity Mirror said: "We don't believe that direct subsidies are a safe or sensible way forward. There are two easy things for the government to do. The first is to indicate that they will intervene and allow consolidation of regional newspapers on public interest grounds. The second is to return to using local newspapers for public notices and public sector job advertising." Many papers have called for changes to competition regulations in the local and regional sectors to more easily facilitate mergers, and the UK's Office of Fair Trading has confirmed it is to launch a full consultation on the local media ownership regime next month. Guardian editor Alan Rusbridger went a step further and raised the question of public subsidies for newspapers in November 2008, arguing that as broadcasters compete for government funding, why shouldn't local newspapers too? "There has never been less certainty about the future of local news in this country," he said. Roy Greenslade, amongst others, criticised this view, saying that information should not all be funded "through the mechanism of the state."

American opposition

Across the pond in the US, Connecticut legislators sparked debate at the end of 2008 by petitioning the state government to help local papers whose publisher Journal Register said it could not afford to keep them open any more. Journal Register has been forced to close 'dozens' of newspapers in recent months. Connecticut's Department of Economic and Community Development is offering tax breaks, training funds, financing opportunities and other incentives for publishers, but not cash. According to economic development commissioner Joan McDonald, Connecticut does not see trying to find a buyer and offering tax breaks as exerting influence on the press. In January, the publisher of the Philadelphia Inquirer and Daily News were in discussions with Pennsylvania Governor Ed Rendell about getting the two largest state employee pension funds to help bail out the papers.

But there has been considerable opposition to any such notion, as could be expected in a country which prides itself on its free market attitude. The Wall Street Journal asserted that a newspaper bailout was "the worst bailout idea so far," and stressed that "independent journalism is valuable, but only if it is truly independent."  Editor & Publisher editors warned that although it could be tempting to seek government assistance, "Uncle Sam's purse comes with lots of strings attached." Paul Janensch, a journalism professor at Quinnipiac University in Connecticut, and a former reporter and editor, commented "you can't expect a watchdog to bite the hand that feeds it."

There is already some unobtrusive government assistance to American newspapers, for example the US Postal Service has offered discounted postage rates. Also, several cities have papers running under Joint Operating Agreements, created following the congressional Newspaper Preservation Act of 1970 to keep competing urban dailies viable despite circulation declines.

Can a bailout be justified?

It is possible that other European countries will follow the French example, but an American bailout seems to be extremely unlikely. The British people are used to the idea of public funding for news, given the prevalence of the BBC, so maybe they would be more open to the idea of more government subsidies. But it could also be argued that given the major presence of the BBC, there is enough government involvement in news already.

It is undeniable that as one of the main roles of the press in a democracy is to criticise the government, it must remain entirely free of any government influence, and there is always the risk that government support could lead to influence. The idea of the press relying on the government to any extent is extremely unappealing to many people. But another valid point is that given the importance to any democracy of an active press, it is the government's duty to support the press in time of need.

Making sure that press friendly laws are in place, rather than offering a cash injection, is probably as far as the government should go, in 'normal' circumstances. But perhaps given the current problems plaguing the industry, some limited, short-term government assistance could be justified, to help papers make the necessary adjustments to working online, until an appropriate business model can be found, or until the economy starts to recover. In any kind of bailout, help should be given in such a way where there would be no risk that it could be considered as an attempt to influence. It would be essential to ensure that any help offered to newspapers was offered country-wide, and that it did not give any papers advantages over others. And government support should not be a substitute for innovation, and should not stifle entrepreneurship.

To mark the relaunch of the Editors Weblog, the World Editors Forum is running a special series entitled "Doing More with Less." The series highlights major trends that editors-in-chief are using to steer their newsrooms through the difficult economic climate. The seventh in the series takes a look at non-profit investigative journalism site VoiceOfSanDiego.org.

As newspapers make cuts to survive and concentrate their efforts, one of the first areas to suffer is the time- and resources- consuming field of investigative journalism. And that is where the VoiceOfSanDiego.org has stepped in; a non-profit, online-only publication focussing on quality investigative reporting for the San Diego area. The Editors Weblog spoke to Executive Editor Andrew Donahue and housing and economy reporter Kelly Bennett about their mission.

The Gap

"If there is one storyline that sums up why we exist, it is because investigative journalism on a very local level isn't being done." Andrew Donohue was clear about the role of VOSD: to fill the gaping hole in "in-depth analytical accountability journalism, the public service arm of a newspaper," that has emerged in recent years in other communities as well as in San Diego.
Donohue believes that "so many newspapers are cutting back to such extreme levels that there is no way that they are getting the investigative news that they deserve and need." The problem is most severe in American cities, where for many years there has been just one newspaper with something of a monopoly on providing information, so if that paper stops launching investigations, then who will take its place? Investigative journalism has a vital role to play in local societies, exposing wrongs and pushing for change. Bennett pointed out another important element to consider: its value as a deterrent against potential corruption. She sees this as a safeguard for society, it is about "developing that reputation that there are people looking, sending a message to people in power."

"If there is one storyline that sums up why we exist, it is because investigative journalism on a very local level isn't being done." 

Balancing site readability and impact

VOSD reporters are assigned to specific beats, a concept borrowed from traditional publications. Donohue explained that the VOSD journalists were constantly trying to balance the two crucial elements of their job: to keep the website lively and updated, but also to commit time to investigative reporting that can have a significant impact. Such reporting is undoubtedly time intensive if it is to be done thoroughly, which it is at VOSD. Staff are encouraged to meet with any relevant sources and to always do public records requests and fight "really hard" for documents. Bennett explained that the very nature of investigative journalism means that you never really know how a project is going to turn out, so it can be difficult to allocate appropriate resources.

Inspirational reporting

Donohue pointed out one major project, 'Redevelopment gone wrong' which has been an inspiration to him and his staff.  VOSD launched three different areas of investigation into public agency the Southeastern Economic Development Corp., and over the course of a number of years "exposed a wide range of conflicts of interest, fraud and other sorts of misbehaviour." The publication's work has led to FBI and criminal federal grand jury investigation, the board of the agency has been completely revamped and the president has been forced to resign. Donohue is proud of the depth of coverage produced, of VOSD's determination to keep sticking with the story, and of course of the impact. "It can be very disheartening and very frustrating if you spend 6 months on a project and nothing actually changes," he explained. So "watching the impact of this story has been inspiring for us as journalists."

Day-to-day flexibility

VOSD has a more flexible working environment than many traditional publications.  Donohue explained that as long as reporters are "producing the quality of journalism that we require," they are free to work from the office or at home, and can choose their hours.  They have also tried to "eliminate the idea of deadlines altogether," explained Donohue: stories go up on the site when they are ready. Reporters are always free to propose their own stories, they are not necessarily assigned by editors. "We are firm believers in the idea that ideas bubble up from reporters' beats," added Donohue. "I would be a fool if I thought that I knew more than my reporters about their beats"

Staff: traditional experience and new blood

VOSD's eleven staff are a mixture of experienced journalists who have worked in newspapers for many years, and people fresh out of college who have never reported full time before.  Donohue explained that both "offer really valuable perspectives," although those who had been at traditional newspapers longer found it harder to adapt to work at VOSD.  "It's fascinating to watch" the process, Donohue commented. Bennett described how staff often discuss the "rules" of traditional newspapers and decide which ones they should follow.

Non-profit allows for total focus on story impact

Both Donohue and Bennett were very positive about the advantages offered by VOSD's non-profit status. Most crucial is the simple fact that they do not have to make anyone any money; rather just make enough to support the organisation.  This means, as Donohue explained, that "you measure success differently." Papers which are desperately seeking every hit they can get on their website risk cheapening their news, or moving away from their core focus. "We know what we could put on our site to get more hits," stressed Donohue, "but it would lessen the impact of our stories." The unique aspect of a non-profit, Donohue explained, is that "ultimately our success is judged by the impact of our stories: What have our stories done?" And this impact, evidently, is what is most important to investigative journalism. Bennett added that for her, "there has been some major value in being able to tell people that you are writing the story independently. For me the non-profit, independent aspect of VOSD has been part of the justification for reporting the way I do."

"Ultimately as non-profit our success is judged by the impact of our stories: What have our stories done?"

Donor money does not buy influence

One potential problem with privately funded non-profits is that those who fund them could try to influence the news that comes out of them.  Donohue was clear that this has not been a problem at VOSD. "We have made it very clear that your money does not buy you influence," he clarified. "We draw the lines, and as long as we draw them clearly and boldly then there aren't problems." He explained that he himself had been sceptical of donors' motives when he first started working with VOSD, but that he had quickly come to understand that investigative journalism at its heart is a "public service institution," and that many funders were large philanthropic organisations who frequently give grants to all sorts of organisations. A recent donor was the Knight Foundation; others are local foundations that work on quality of life issues, others are "prominent citizens," or members of the community who give smaller amounts. A total of 750 people have given money.  

Multimedia and reader interaction

One of the great advantages of being online-only is the potential for multimedia. As Bennett pointed out, if a newspaper promotes a multimedia package to accompany a story, there will be so many steps to take to actually access it that few readers will, while as online, it is right there.  She accompanies some stories with video, audio or slideshows when she feels it would add to them.  Her monthly feature "People at work," which looks at a San Diego resident through the lens of their job, often includes a multimedia feature.  Another benefit of working online is the possibility to interact with readers.  VOSD allows comments on its opinion pieces and opinion blogs, but not on news stories or news blogs, as Donohue believes that they should "let the news stand by itself," and they do not have sufficient resources to carry out the necessary moderation of the comments. Reporters also interact in different ways with their audience, using blog postings to solicit thoughts, ideas and comments for stories, which Donohue described as "a great source of information." A regular feature called 'The People's Reporter' is very popular. Readers can send in tips and questions and a reporter will spend a day responding on a blog, and "it has led to great discussion and some more long-term stories, Donohue explained.

Competing with traditional media?

Donohue described VOSD's relationship with local paper the San Diego Union-Tribune. He was adamant that VOSD is more than just an alternative voice to supplement the Tribune's coverage, but also not a direct competitor overall. However within VOSD's chosen field of quality of life issues, the site does compete: "we always want to have the best stories and have them first." And Donohue hopes that the people of San Diego benefit from this lack of monopoly, as "the more competition there is in the media, the better it is for everybody and the better the community is served."

Is this the future for local news?  

VOSD's coverage is firmly local, and focussed very much on quality of life issues. Donohue believes that the model works, and plans to continue along the same lines, although he sees it as one of many that will be tried in upcoming years. The non-profit model may well have to be used more: "at least until news orgs find a way to make this thing work financially, it will have to be done philanthropically." He sees a future in which publications become more specialised, and in which people look to many different sources for different types of news. Most crucial is the fact that people try to come up with new ideas and carry them out, as "the thing that has been missing from journalism and the thing that has got us to this point is a lack of innovation and lack of entrepreneurial spirit."

"One thing we've learnt is that the gap we were created to fill keeps just keeps getting bigger"

And the future for VOSD?

For VOSD, Donohue hopes to grow, and eventually become "a very robust news organization, that serves almost as the metro section of a what a daily paper used to be." Maybe it will not become huge in terms of numbers, as Donohue is aware that the current model may not necessarily support a much larger staff, and "there is something to be said for being a quick, lean and efficient organisation." But as "one thing we've learnt is that the gap we were created to fill keeps just keeps getting bigger," VOSD will strive to keep up with filling that gap, and keep looking for more gaps that the traditional media is leaving behind. It may well not be a model that works everywhere, but VOSD's commitment and success show that it can work, and should be taken seriously by communities whose newspapers have lost their public service arm.

To mark the relaunch of the Editors Weblog, the World Editors Forum is running a special series entitled "Doing More with Less." The series highlights major trends that editors-in-chief are using to steer their newsrooms through the difficult economic climate. The sixth in the series takes a look at outsourcing editorial work to India.

Editorial outsourcing has frequently been presented throughout the Western world in a very negative light. The idea of trained American or European journalists and copy editors losing their jobs to workers across the world in India or Australia who will work for far less has appalled many, and others worry about a drop in quality. But is it really as bad as it sounds, or are people rejecting a good business model in favour of a misplaced emotional attachment to traditional values and a fear of change?

The Editors Weblog spoke to Tony Joseph, CEO and co-founder of Mindworks Global Media, which takes on copy editing, layout, and website optimization for clients around the world, and James MacPherson, Editor of Pasadena.now, who has taken the controversial step of hiring a staff of writers in India for his site which reports on local events in Pasadena, California.    

Mindworks: an extension of client's newsdesk

Tony Joseph explained that what his teams essentially do is become an extension of the client's news desk. Each member of staff only works for one publication as part of a dedicated team, and the team keeps the same hours as the newsroom with which they are working so that they can stay in constant communication via instant messaging, phone and email.  He stressed that his editors only come in after the content has been generated, and after a senior editor has decided where the article will go.

Each member of staff works as one only one publication and stays in constant communication with the client's newsdesk via instant messaging

One of the fears of editors when contemplating outsourcing is that workers will be out of their sight and hence out of their control, and mistakes will be made.  Joseph explained the steps that Mindworks takes to reduce this. Two crucial principles which he described as "absolutely essential" are "zero loss of visibility and zero loss of control". The work of Mindworks' staff is visible to everyone in the newsroom chain, as they access the client's content management system, and Joseph insists that his editors work within the client's existing hierarchies. A six to eight week alignment and training period is used to ensure that the work of the Mindworks team is fully integrated into that of the client. Various indicators are used to track the alignment process, such as headline editing; Joseph explained that in the first week of alignment 25-30% of headlines written by his staff are changed at the client's end, so they analyse and assess why these are being changed and make it part of the training.

Pasadena: doing away with reporters

MacPherson has adopted an unusual strategy for news reporting, one which he compares to the work of an intelligence agency, or newspapers in the 1920s.  He has entirely separated the process of content gathering and writing. In fact, none of the people he employs could be described as 'reporters' in the traditional sense, rather he has 'observers,' who are "boots on the ground" in Pasadena, and 'writers' in India.  The observers attend events and gather data, generally in the form of audio and video clips. Macpherson or his wife then put together an assignment package, containing interview transcripts, video clips, links to web resources or anything else relevant and this is then sent to the writers in India.  The writers save their articles within the site's CMS, where it is checked by management before it is published.  "It would be absurd," commented MacPherson, "to put anything out to the public that had not been proofread here in Pasadena."

Observers are "minimum wage workers," MacPherson explained, and the India-based writers are paid between $7.50 and $10 for each article, which usually takes them under an hour to produce. So compared to paying American journalists, this is undoubtedly a cheaper option.  MacPherson was vehement that he had not hired Indian writers to replace Americans; rather he hired the Indians first, then hired five additional Americans in response to intense criticism, and was forced to let the Americans go when advertising revenue was showing no increases.  Outsourcing writing "has saved our publication," he emphasised, "we wouldn't be a viable business without it."

"It would be absurd to put anything out to the public that had not been proofread here in Pasadena."

Trained journalists

Both Joseph and MacPherson only employ trained journalists for their outsourcing.  Joseph clarified that his recruits are either from India's top journalism schools, or have ample experience in the field: an average of five years amongst junior staff. Many of his staff have worked in the US. MacPherson explained that he found high quality writers via Craigslist and other websites and he has six people employed on a part time freelance basis. One of his Dehli-based workers is actually originally from Orange County, California, not far from Pasadena itself.

Is outsourcing the future?

Tony Joseph is confident that his company will continue to grow: "our engagements are increasing rapidly both in terms of number and size of operations." Currently, Mindworks handles 13 or 14 titles. He believes that the outsourcing concept is "gaining momentum" as newspapers look to make cost-cuts and increase efficiency in this time of crisis.  

MacPherson is considering hiring more writers in response to a "huge influx of advertising," as a result, he believes, of the fact that "small community websites are beginning to supplant print newspapers." He explained that he is developing "a proof of concept website that the industry can look to," and expressed his hope that the methods he develops can be used by small and medium size community newspapers and websites to keep "doing what they are doing and survive." As a general business model, he proposed the idea of having a few veteran journalists and editors, the kind of people who are "the heart and soul of the local newspaper," supported by 'observers' on the ground and writers, researchers and designers in India.  

The Telegraph Media Group was recently the latest major news organisation to announce that it was outsourcing sub editing of some of the Daily and Sunday Telegraph weekend supplements. It is using Pagemasters, an Australian company owned by the Australian Associated Press, which counts Fairfax media among its clients. Telegraph digital editor Edward Roussel explained that his belief that "Newspaper-web companies should focus internal resources on what they do best: creating premium editorial content." Another option is to adopt a form of in-house outsourcing, such as that which Reuters has been operating for several years.  It employs a team of about 100 financial journalists in Bangalore who cover Wall Street news.  Editor in chief David Schlesinger justified the move by explaining that the New York journalists could now be sent out and about to cover more interesting stories. A crucial difference is that these journalists are Reuters staff and their office is a Reuters bureau, but the fact remains that they are reporting on things happening on the other side of the world, and doing so successfully.

If newspaper revenue continues to fall, people will have to look for more ways to cut costs and editorial outsourcing may well become more and more appealing, even if there is initial reluctance at the staff cuts and modified work practices that have to be imposed. From a business standpoint, it makes sense to get the work done wherever it can be done cheapest, as long as the quality is maintained, and doing things as cheaply as possible is increasingly becoming a must. As MacPherson put it, "people keep saying they don't like what I'm proposing, but what's the alternative?"  

Google is the latest name to fall victim to the current media crisis, as it announced that it was pulling the plug on their Print Ads project. Launched in November 2006, the product involving 800 participating newspapers, including the New York Times, auctioned print ad space in newspapers to advertisers with the highest bid.

Writing in a blog post, Director of Print Ads Spencer Spinnell said that the company would stop offering print ads as of February 28th since "they have not created the impact that we - or our partners - wanted".

In the run-up to the 16th World Editors Forum being held in Hyderabad, India March 22-25, 2009, the Editors Weblog is running a special series entitled "Doing More with Less." The series highlights major trends that editors-in-chief are using to steer their newsrooms through the difficult economic climate. This week, we looked Global Post and Huffington Post, two news websites that are challenging the traditional newspaper business model. Below, editors from around the world share their own thoughts about ONLINE-ONLY NEWS PUBLICATIONS.

AFRICA
Azubuike Ishiekwene, Executive Director, Punch Nigeria
A Nigerian site equivalent to the Huffington Post named Saharareporters.com is a competitor of Punch, but we don't consider it a threat. However, the site has helped to keep us on our toes. We believe that print will remain an indispensable medium for the validation of meaning among readers. We have nearly 36 years of credibility which must count for something. My colleagues in the newsroom agree that competition from online can only make us stronger and is unlikely to supplant our relevance as long as we're listening to the readers.

LATIN AMERICA
Marcelo Rech, General Product Director, RBS Group, Brasil
By now, newspaper people should always have in their head that they and their newspapers are competing with every kind of consumer distraction, from YouTube to Twitter.

That's why we have to work harder and harder to promote the newspaper to the public and advertisers, especially the basic idea behind the newspaper; to be THE place for news (local, political, national, general, etc., depending on the strategy of your paper), and be far better than your competitor. This is not a new story; it is the same concern of our ancestors 150 years ago.

EASTERN EUROPE
Roman Gallo, Director of Media Strategies, PPF Financial Group
Online-only news sites are not a threat to traditional news gatherers. These project are only threats for media companies that do not understand changing media landscape, that do not understand that publishing on only one channel, one platform media (only print, only TV...) is not a future. One platform media will be able to survive only if they are strictly targeted and focused at a very clear (and I would guess a very limited) audience. In the case of my former publishing house, we are partially in competition with these sites because we run a fully-integrated and clearly targeted multimedia system. .

WESTERN EUROPE
Espen Egil Hansen, Editor-in Chief, Verdens Gang Multimedia, Norway
Several of the stand alone online news sites are really good, they are often better than us to utilize the possibilities of internet, and they force us to improve our own products. Nonetheless, I believe these are not our most important competitors.

The key now is to understand that the technological development gives traditional media a competition from a range of players we don't necessarily define as "media". There are three factors demanding that we analyze the competition with fresh eyes:

THE USER'S TIME: The time spent on popular sites like Facebook, YouTube, Twitter, Nettby.no and so on is dramatically longer than on news sites. This trend is reinforced by new mobile platforms like iPhone. Look around you: On the metro, in the cafeteria, at the breakfast table -in all the situations where people traditionally have been enjoying a newspaper, more and more people are now staring into some sort of screen. This represents a dramatic competitive shift because these services steal time from that which used to be allocated to newspapers and news sites.

NICHE SITES and SOCIAL NETWORK: Within any thinkable niche there exist special interest sites and services with more depth, higher quality and that are perceived as more effective than newspapers and news sites. Although many of these are not in the news business in a traditional sense, they are still our competitors because they so strongly affect the way in which we gather information in our daily life.

ADVERTISING: We are in direct competition with Google when it comes to the big advertising money. In addition, we see that the classified ads, that have been a great source of income for many, are now moving to sites not attached to traditional media houses in any way. In my mind, the most important question for 2009 is this: What will fund the journalism in the future?

Altogether, these three factors represent competitive challenges that must have consequences for all parts of our operation. Rather than pointing out the stand alone news sites as our new competitors, we need to search deeper and ask ourselves: "With this new media reality - what should we be in the future?"

NORTH AMERICA
Ed Greenspon, Editor-in-Chief, Globe and Mail, Canada
We don't see these sorts of sites as a threat per se to traditional news gathering. But we do see them as competitive. They are in the business of aggregating niche audiences around a public debate of the issues of the day. Anyone who aggregates audience obviously is a competitor, but can be seen as a partner, too.

First off, our unique proposition lies In our ability to generate the news,  often news that would not exist without our journalistic efforts, that feeds the fires of public debate. Of course, newspaper companies have long been in the commentary and opinion part of the business, too, and need to remain so.

But unlike with print, where the barriers to entry are so high, we have no option to live with many more alternatives in the digital world. So we have to consider whether we are primarily distributors or creators, along with our audiences (or communities) of content.
While I suspect we will continue to distribute through our own channels, I see no reason why we won't seek to maximize our reach by aligning our branded content through other distribution channels, such as Politico. Communities are being formed all over the place. We need to get out of the old mindset that they will come to us and go out, introduce ourselves and overwhelm them with the quality of our insights in their areas of interest.

Terry Eberle, Executive Editor and Vice President, Fort Myers News Press, Florida
Local information is what we are about. No one can compete with us for information in Southwest Florida. We must keep that in mind as we do our online work and plan our online and print newspapers. How can we make that national story local? How do we bring a national story home to our readers. On Jan. 20, Barack Obama will be sworn in as president of the United States. The world and national press will be all over that story. But, we will be on a bus traveling from Fort Myers, FL filled with people going to see this historic day. We will be on this bus, we will be doing live video on this bus. In other words, we won't be spending our time just rewriting the main story that we will receive from dozens of other places. We will spend our time reporting on this historic event through the eyes of local people.

In the run-up to the 16th World Editors Forum being held in Hyderabad, India March 22-25, 2009, the Editors Weblog is running a special series entitled "Doing More with Less." The series highlights major trends that editors-in-chief are using to steer their newsrooms through the difficult economic climate. This week, we looked at how The Guardian and Finland's Kauppalehti have integrated their newsrooms. Below, editors from around the world share their own thoughts about INTEGRATED NEWSROOMS.

AFRICA
Azubuike Ishiekwene, Executive Director, Punch Nigeria
The question of integration is not optional - it's functional. The speed and timing of integration may differ from newsroom to newsroom in countries and even within regions. But we at the Punch have found that the only way to remain relevant is to anticipate and follow the readers. A good example of this is mobile phones. With over 50 million people in Nigeria now using mobile phones and one out of every four phones being WAP enabled, our newsroom has been preparing for our next major step - delivering the news through mobile phones.

As for our journalists, we are not creating separate boxes for print and digital. We're starting with print journalists who already have a flair for the digital platform and encouraging the rest to join in the fun. At entry level, however, our preference now is for digital natives! Fortunately, we are not yet at the stage where we're compelled to fire staff for lack of digital enthusiasm. We're hoping we can convert the dinosaurs before the curtain falls!

Most importantly, as we aggregate platforms hard-nosed journalistic skills, including of course, a stubborn passion for truth, will remain valuable professional qualities.

LATIN AMERICA
Marcelo Rech, General Product Director, RBS Group, Brasil
For us, in Zero Hora and the other RBS Group newspapers, the discussion about integration is outdated. By now, we are trying to fuse, 100%, the digital and print operations inside the newsroom. We still maintain some specific jobs for print and digital, like print page designers, but whole departments have already merged.

We don't demand that someone work for the digital operation if she or he is uncomfortable with it, but the truth is that we have much more good, multimedia and innovative digital content produced by our reporters, columnists and editors than we could imagine. 

This is due to two simple reasons:
1) People know that if they avoid experimenting with digital media their careers will be under threat sooner or later.
2) I believe the first task of a journalist is being relevant - being read, watched or listened by the highest number of people, and making a difference. When our journalists realized they were becoming more relevant due the internet, they largely volunteered for work with the digital side on a routine basis.

By now, no less than 70% of the about 230 journalists of Zero Hora work with eyes on both operations. For a minority of that 70%, the unofficial group leaders, we can no longer describe their tasks as purely digital or purely print.

EASTERN EUROPE
Roman Gallo, Director of Media Strategies, PPF Financial Group
The benefits of integrating print and online journalists is that you can reach more readers and affect more users from different target groups that you could not touch through traditional media. You can use your current power (brand, loyal readers group....) to extend (or minimally defend) your position in the whole media market. And of course it is a more effective way how to run your media company.

On the other hand, the dangers of joining print and online journalists is that you can destroy your original brand. Why? To be able to succeed in different media fields you have to change the way you reach readers. Here I sense a hidden risk. During the integration process you can gradually lose losing the main characteristics of your brand. For example, if you write for the internet and your goal is speed, you may quickly lose your sense of accuracy. Step by step, this bad habit can reach your newspaper.

In conclusion, no matter which medium you use, the quality of your journalism has to correspond to your brand.

WESTERN EUROPE
Espen Egil Hansen, Editor-in Chief, Verdens Gang Multimedia, Norway
I'am generally sceptical of the idea of one media house, one newsroom. When was the last time anyone won both the 100 meter dash and marathon during an Olympic game?

Newspaper and internet are by nature so diverse that they demand completely different working methods and organizations in order to succeed. This applies at all levels: in the editorial department, sales, distribution and management. To argue that "newspaper" and "online news" are the same because both are news, makes as much sense as saying that a roaring river and a glass of water are the same because both are water.

The idea of integration is in my opinion a threat both to the printed product and for the online news site. To the printed product because the integration in a way conceals a level of costs and way of working that is not sustainable in the long run. And the threat to the online site is that it will inherit the way of working, organizing and a level of cost that is not competitive in this market.

In the publishing house of VG we have, with success, chosen the model of focus. We have two companies, two boards, to editorial departments, to chief editors, two managing directors and so on. We cooperate where appropriate for both organizations (which means a lot), but at the same time we are free to choose whatever necessary in order to succeed on our own platform. We've made some tough choices. While down-sizing by 100 people in the print organization we hired 40 more online. No one was moved from print to online. With this model of focus we've achieved the number one position online and in the print market. Both editions have for the last couple of years been very profitable.
READ ESPEN'S FULL TEXT HERE

NORTH AMERICA
Ed Greenspon, Editor-in-Chief, Globe and Mail, Canada
So far, I have not seen a single danger in joining print and digital journalists.  Like any kind of exercise that brings together people with different skills and dispositions, it seems to do nothing but generate greater creativity all round.

There is also no better way to sell digital in a traditionally print newsroom than by letting those doing it day to day serve as the ambassadors.

In fact, I would say that most journalists in our newsroom consider themselves hybrids; they are story tellers who use different media and the inherent strengths of each to convey their stories.  That said, just as there will always be the need for certain journalists dedicated to producing the print product, such is the same for our digital products, especially given the rapidly-developing technologies and story-telling techniques.

Newsroom integration can be linked to redundancies and reductions in staff, but it can also be used to meet the demands on us to produce greater volume and variety of content to satisfy more sophisticated audiences. In any case, it would be counter-productive to resist.

Terry Eberle, Executive Editor and Vice President, Fort Myers News Press, Florida
The information world is rapidly changing and will continue to change at a more rapid pace for a long time. This makes it imperative for today's editors to look forward and to put systems in place to assure we remain relevant. Information is our product, the platforms we distribute this information on are less important. We must understand the audiences and we must get our needed information to them on the platform they want it. This all means that we can no longer have a staff for the print and a staff for online. One staff for print photos and one staff for video. We must be one and we must act as one. I believe to do anything less would doom us to failure.

The Editors Weblog has been following the Integrated Newsroom trend for several years. Major papers around the world from the Guardian to the New York Times to Kuwait's Awan, and the Hindustan Times of India have merged print and online operations. But there are plenty of papers that haven't taken the integrated route. In the following article, Espen Egil Hansen, Editor-in-Chief of Verdens Gang (VG) Multimedia, Norway, shows that keeping print and digital teams separate at his paper have led to steady profits for both newsrooms.

I am generally sceptical of the idea of one media house, one newsroom. When was the last time anyone won both the 100 meter dash and marathon during an Olympic game?

There are two fundamental issues that call for a greater degree of separation and specialization - what I like to call the model of focus.

First and foremost; newspaper and internet are by nature so diverse that they demand completely different working methods and organizations in order to succeed. This applies at all levels: in the editorial department, sales, distribution and management. To argue that "newspaper" and "online news" are the same because both are news, makes as much sense as saying that a roaring river and a glass of water are the same because both are water.

"The newspaper and the internet are by nature so diverse that they demand completely different working methods and organizations in order to succeed."

The strength of the online journalism is the possibility to develop the product minute by minute, interacting with the readers. Their experience and presence (the readers are where we aren't, they know what we don't) becomes an integrated part of the continuous journalistic working process. An article does not have a deadline, the readers submits comments, we ad links and so on.

The strengths of the newspaper are opposite. Towards deadline one search for the most exclusive story and the best possible angle on another story. These stories are then being thoroughly edited and presented on a limited space.
 
While internet by nature has its strength in that the users themselves can choose from a stream of information (the roaring river), the strength of the newspaper is its well edited presentations (the glass of water with a twist of lemon).

"The idea of integration is a threat both to the printed product and for the online news site."

Furthermore, the basic differences in business models, rate of development, distribution and so on are also so substantial that they in my opinion demands specialized organizations in order to succeed.

The second fundamental issue that calls for a greater degree of separation is that we are living in the middle of a media climate change! The glaciers (the traditional publishing houses) are melting, the storms (the competitors) are getting violent and coming from unexpected places, and the changing circumstances for life are such that ancient species must succumb to new ones (goodbye Tribune - hello Facebook)

Where we earlier had to cope with a certain number of newspaper and channels on TV and radio, we are now exposed to an infinite offer of information wherever we are. As I am writing this, on one of the first days of 2009, I am simultaneously following one of many Twitter-feeds reporting a new round of bombing in Gaza. The news agencies will report the same stories during the next hour, but without the nerve and credibility of someone who are in the midst of the falling bombs...

"As I am writing this I am simultaneously following one of many Twitter-feeds reporting a new round of bombing in Gaza."

In this entirely new media landscape, I believe the specialists will win. The ones that are best adapted and that are able to change fast enough. What until now has been regarded as the power of publishing houses - tradition, position, stability and financial security - is now turning to become a weakness.

The idea of integration is in my opinion a threat both to the printed product and for the online news site. To the printed product because the integration in a way conceals a level of costs and way of working that is not sustainable in the long run. And the threat to the online site is that it will inherit the way of working, organizing and a level of cost that is not competitive in this market.

In the publishing house of VG we have, with success, chosen the model of focus. We have two companies, two boards, to editorial departments, to chief editors, two managing directors and so on. We cooperate where appropriate for both organizations (which means a lot), but at the same time we are free to choose whatever necessary in order to succeed on our own platform. We've made some tough choices. While down-sizing by 100 people in the print organization we hired 40 more online. No one was moved from print to online. With this model of focus we've achieved the number one position online and in the print market. Both editions have for the last couple of years been very profitable.

Our success is obviously not a guarantee for this model of focus being the best one in the years to come. Neither is our success with the model a guarantee that it will work in all other media houses, and markets. It makes greater sense to integrate if you're at a number two position (or lower), than if you are leading in the market. The current financial turmoil is accelerating the media climate change, and we must constantly evaluate whether our organization is optimal.

Consulting firm Deloitte has released a report showing that the 14-25 demographic watches a considerable amount less television than its older peers. Whereas Generation X (26-42) watches 19.2 hours of TV per week, the Millennial generation average a mere 10.5 hours in front of the boob tube. Still, this generation consumes the most media of any other demographic. Surprising figures? Not really.

With all of the interactive options Millennials have (video games, social media, mobile phones, MP3 players, etc.), sitting in front of a screen controlled by traditional "gatekeepers" seems less appealing. Getting their fingers dirty on newsprint that doesn't give the chance to talk back, even more so. Obviously, the trend of already declining newspaper circulations will only perpetuate as Millennials grow older and their grandparents pass-on.

But all is not negative for traditional media, whose audiences have never been bigger thanks to their Internet presence. The Bivings Group recently released a report indiciating that the large majority of newspapers are "getting it" on the Web, integrating social media and RSS, eliminating registration pages and opening their articles to reader comments.

An even brighter light shines on these promising developments when considering Internet ad spend. UK based-bank Barclay's released its US ad forecasts this week, expecting a 6.1% increase in Internet advertising. Although this rate is a huge drop from the 20-30% increases Internet advertising has been experiencing for several years, the global economic crisis combined with the fact that TV and newspaper advertising will drop 10% and 17% respectively means Internet-based companies can remain optimistic that ad revenues will continue to fill their coffers.

Of course, even increasing Internet revenues are not coming close to making up for lost ad revenues of media companies through traditional outlets. Content production and journalism in general are suffering because of massive staff layoffs. And perhaps to make things worse, Barclay's predicts that the bulk of Internet ad jump in 2009 will go to search, up 20%, compared with a 4% rise in display advertising. Some traditional media companies may not like it, but they're going to have to share more revenues with Google and the like. Still, that's not all bad. As they leave the paper on the doorstep and the TV off, most Millennials only find traditional media through Google to begin with, which may mean search engines are the only way traditional media houses will remain relevant. 

Sources: Reuters through European Journalism Centre, Seeking Alpha, Read Write Web  

The Daily Nation newspaper is in an advantageous position in the African market in that it is part of the largest media conglomerate in Central and Eastern Africa, the Nation Media Group (NMG). The Nation Media Group not only runs newspapers, but also TV stations, mobile platforms, websites and radio across Kenya, Tanzania and Uganda. Furthermore, the introduction of three undersea fibre optic cables next year will bring broadband to Kenya and significantly change the market. These advances in technology and the large footprint of this media conglomerate brings with it unique opportunities but also unique problems for the Daily Nation.

The Editors Weblog spoke to Ian Fernandes, head of Nation Media Group's Digital Division about aggregation, integration and its plans to become a major African online news service. Before heading the Digital Division, Fernandes worked for thirteen years in broadcasting and five years in newspapers.

"Tremendous growth" for Kenya?

The Daily Nation currently faces challenges with its online division due to the lack of Internet reliability in Kenya. The introduction of broadband is widely expected to result in significant growth in the online and telecommunications market in Kenya. Richard Bell, the chief executive officer of East Africa Capital Partners, a Nairobi-based venture capital group, said when talking about the broadband introduction to Kenya, "We have bet the farm on the fact that East Africa is going to see tremendous growth... We're looking for Africa's next Google."

Unique advantages and disadvantages

The Nation Media Group is preparing itself for  broadband by integrating its news platforms. From one office in Nairobi the NMG runs five print titles, two radio stations, a television station, and the recently created Digital Division, which Fernandes heads up. The goal of integration is to, "take the content from all these brands and to make that content available on converged platforms, meaning the mobile and online platforms. Whereas other newspapers have had to invest in technology for their online editions, for us it was already existing, so all we had to do is, for example, link a Barack Obama story that we have in our print publication to what our broadcast team has done and 'voila' we have a fully multi-media website. We skipped what a lot of newspapers are actually going through today." Fernandes goes on to say, "We are giving our customers the opportunity to chose how he or she wants to view their media." Therefore, if one looks on the Daily Nation website, one can see content from the online team, but also from the broadcasting and print team within NMG as well.

One big basket of content

NMG recently introduced a new content management system called CoreMedia. With this new system, "if we are looking at the content of three of our newspapers and we see that the top story on the TV station is a piece about Barack Obama then we do not have to go and physically place that story on all of the three editions, it automatically picks it up as they are resident in a common database. We have one big basket into which everyone is throwing their content and then the online editors decide to pick what is relevant for their particular portal and it can be done at the click of a button."

Integration across print, TV and radio

In terms of convergence and integration, this is as far as NMG has gone. In terms of newsgathering, each brand still has its own newsroom, and each newsroom goes out and pursues an event individually. However, with the introduction of the new content management system, NMG is now looking at newsroom convergence. Therefore, instead of sending eight different teams to cover one particular event from each angle be it TV or radio, they are looking to pull them all together and have one multi-media team go and cover an event. This would consist of a reporter, cameraman and photographer reporting the story and then placing it in the CoreMedia "basket" of content. The various brands at NMG can then take that content and repackage it so it is suitable to its relevant market.

Problems of size

This is obviously a far more efficient way for NMG to cover a news event, but NMG faces a specific problem with regard the integration of publishing, ie, publishing to multiple platforms from one piece of software. Due to the sheer size of NMG, they have been unable to find suitable software that can carry all their content and efficiently manage it. Fernandes reports that "there is not any software that exists in the world today that can manage the process, because there are very few organisations like us, who need such a service.  The Times of London's video content is from the Times of London, but on the Daily Nation web edition the video content comes from NTV - the NMG's TV station -, which has its own unique brand. That is where the difference is." Fernandes and his team are examining various technologies on the market and reports "newspapers have software that integrates the ability to manage their online content, and with that newspaper companies are looking at getting video as part of that content, which is something they haven't done before. So the technology is still very much at the development stage whereby they are using video content that is suitable for their website and we need to look at video at a higher quality level."  

Aggregation site to challenge international players

The Nation Media Group is also readying itself for this new advancement and has built a news aggregator portal called nationafrica.com. nationafrica.com pulls together all the news from across the Nation Media Group's many platforms. Fernandes reports, "Our vision is to be the media of Africa for Africa. It would be wrong to think we could have newspapers and TV stations all over Africa, but online is the perfect platform." The timing of the launch of this site is significant, if nationafrica.com can establish itself quickly enough in the market, it has the potential to become the dominant force in the aggregator arena in Africa. The players in the market who have their strategies in place for when broadband hits Kenya will be at a marked advantage for establishing their brand in the market.

Fernandes reports that they are expecting the site to grow from just being a portal focusing on the Central and East African region - NMG have three newspapers in Tanzania and a newspaper and TV station in Uganda - to beyond its current reach. NMG have correspondents in 18 African countries providing content on a daily basis, it plans to train and equip these same journalists with "not just note books and pens, but cameras and video cameras" and they will be able to load this content directly onto the NMG system. NMG is in a unique position to challenge the other media conglomerates operating in Africa who have bureaus and correspondents all over Africa, such as the BBC. Fernandes states that this portal is vital to Africa as the international broadcasters like the BBC and CNN tend to focus on the "doom and gloom stories about Africa."

The future
 
NMG has undoubtedly been at an advantage with the expansion of online media due to the fact that it is not just a newspaper company, but the fact that it is not a newspaper company creates challenges for the firm in terms of efficiency for its business model. The challenge of streamlining the publication platforms for an organisation of NMG's size is a significant mountain to climb. Technology is rapidly coming on stream that will aid this process, but could it result in the various NMG brands loosing their identity in the drive for efficiency? This is something that NMG will have to consider as the brand's popularity is in no small part due to its ability to tap into the domestic market.

The future looks bright for this media conglomerate and its move to challenge the international players in the market such as the BBC is a bold and brave move that it needed to take to keep NMG at the heart of the Central and Eastern African market.

Part 2 - In tomorrow's article, social media, the Daily Nation and the search for fame, and why the "Who wants to be a millionaire" format failed in Kenya and how NMG adapted it to the mobile market.

Source: AllAfrica.com
 

The media stands accused of failing to foresee the global financial crisis, of a lack of understanding of the issues, and even of having a hand in the problems we now face. The Editors Weblog has been following the debate, beginning with an interview with the Managing Editor of the Financial Times, Daniel Bogler, who highlighted the problem of the media "fanning the flames" of the crisis. Is the media responsible, or are these accusations merely a knee-jerk reaction?

Danny Schechter is a respected investigative journalist and the author of Plunder, a searing indictment of the modern banking system, the role of government in finance, and the greed-is-good mentality. Schechter's book was published one week before the collapse of Lehman Brothers on the 1st of September, and it examines the very problems that were about to unfold. The Editors Weblog spoke to Schechter about the media's failure, the ethics of advertising, responsible journalism, and the cult of the CEO.

Two key failures

Schechter believes that there were two key areas where the media failed. He says that there was little or no examination into the new breed of exotic financial products that caused many of the problems, such as CDO's, and that the media ignored the warnings from community housing organisations of the predatory lending practises in some of America's poorest communities. "This was a big media failure, we were not warned about it" says Schechter. If Schechter's assertion is correct, why did the media fail to fulfil its role? Newspapers, and the media in general, are supposed to be the fourth estate, a watchdog for citizens. Is it a lack of knowledge on the workings of high finance or has the media lost its way and become part of the problem?

Why did the media fail in its early warning role?

Schechter believes that the media failed in its role because of vested interests. He points out that one of the key sources of revenue for newspapers is real estate advertising in weekend supplements and classifieds, as well as advertisements for credit card and refinancing companies. As a result, he argues there is a connection between the real estate and newspaper industry, their future and success are intertwined. Schechter says, "The newspaper industry is the marketing arm of the real estate industry. In some cities you actually had newspapers getting a piece of the action of sales through the ads that they generated. So they were actually part of the corruption of this whole relationship. So of course there was little real scrutiny about what was actually happening in the neighbourhoods where houses were flipping, where people who couldn't afford to buy houses were buying them with bogus mortgages. Newspapers were making money on the sales of these homes."

Schechter argues that after the dot.com bubble burst back in 2000, all the advertisements from these new emerging businesses stopped, so the $3 billion in lost advertising revenue for the media industry had to be found somewhere. Schechter puts forth that credit card companies and refinancing firms stepped into the gap. He points out that the majority of people do not automatically spend money that they don't have, but it was marketed to them through the media in advertising and life-style supplements. Most of the money that the media makes in advertising is in the last quarter in the run up to Christmas, newspapers run articles on the best presents to buy, and so forth, all of it driving a concept of "buy and shop" which "stimulates consumption." Schechter says, "for me, on the consumer front newspaper's are a marketing instrument and on the investment front it's a confidence building instrument. The media was part of this whole sales machine, and it happened at the same time that newspapers were cutting back on investigative reporting, and ironically expanding business news targeted at the business world; not at the general public, not on the economy and how it affects you and me."

Has financial journalism lost its teeth?

Another criticism levelled at business reporters is that they are too close to Wall Street and the City, and have too much respect for the institutions they are supposed to be examining. John Friedman of MarketWatch was at the press conference announcing the Bank of America's acquisition of Merrill Lynch and wrote, "the media were so polite and deferential to the two CEOs; they behaved as if the press conference were a victory lap for the financial services industry." Schechter believes that "business men are seen as heroes" and it's all part of the "cult of masters of the universe"; he cites the endless sycophantic articles about Bill Gates of MicroSoft and Richard Branson of Virgin. He argues that there is a kind of "cultural embedding, as financial journalists cover business, they become part of the scene, they identify with the players, go to the parties, they are increasingly in a world of fewer and fewer people that is cut off from the mainstream of American life." He believes that many financial journalists want to be like these Masters of the Universe that they write about every day.

Schechter also says that there is no real pressure at the top of media organisations to thoroughly investigate these companies. Thee reason being that they would be investigating their advertisers. As a result, there is no impetus behind financial reporting, no push for the truth and the heart of the story, not enough cynicism.

Furthermore, with the advent of multi-platform publishing and shrinking newsrooms, journalists are frequently, "fireman, going from one fire to the next. When you are doing that, there is very little time for reflective analytical reporting."

Where is the counter-narrative?

During an interview recently on the Editors Weblog, the FT's Managing Editor Daniel Bogler said, "It's unfortunate that the financial literacy and understanding of how things work in the City and of basic accounting and so on, is actually very thin in financial journalism." Schechter agrees with Bogler's point saying, "You have people who are not really very well educated covering these issues. Hence they go to a briefing and a company gives them a story, and they don't really have a counter-narrative."

Reviewing his argument, Schechter's assessment of the media is damning indeed; but it is not unilateral. Schechter points out that many newspapers and bloggers are asking the right questions and searching for the truth in this financial crisis. He cites the UK's Telegraph and Guardian newspapers, saying they "have been way ahead. I find the coverage of the British media better, and increasingly much more critical of what is happening."
 
Omission and Commission

Looking back over the rapid collapse of the world's financial markets, and the uncertainty ahead, Schechter says it is, "a financial system failure, a regulatory failure and a media failure. Everyone is willing to talk about the first two, but they are not willing to discuss the last one. We are all in this. It's a media failure of omission and commission."
 

With shrinking newsrooms due to increasingly drastic budget cuts and a biting global economic environment, newspapers have been searching for a solution to the age-old problem of profit margins versus quality of product. A relatively new player is marketing a solution to this problem; Daylife this week is launching Daylife Select, a tool that enables newspapers to enhance and expand their content easily and quickly.

This new product launch is the latest chapter in the Daylife success story; its client list reads like a "Who's Who" of the newspaper world, and yet it is a small New York based operation run by a team of just 25, most of whom are technologists.

Back in 2005, a team of news junkies and techies began work on a technological solution to the news industry's increasingly difficult business climate. The team looked at the web and saw the likes of Amazon and EBay racing ahead in the user experience, while news online hadn't changed that much in terms of navigation and fluidity of the whole site. The team, a bunch of "self-confessed frustrated media fans" started building a system that was launched in January 2007. It was clear to them that the demand for news had not declined, but that the product was heading for rocky waters unless it pushed its boundaries.

The Editors Weblog spoke to the CEO of this team of news junkies, Upendra Shardanand, about the new product, his organisation, the technology behind it, and the future of newspapers.

Solution

Shardanand begins his explanation by saying, "Publishers looked at Google and other aggregators getting all this traffic without doing the original reporting, and we are just saying, well, here is the technology, so you can go and do it under your own brand, around your own original content. I do believe that original content is absolutely critical; that is going to be the draw that brings a user back to your service and establishes your brand and so forth, but that can only scale so far; so, do what you do best and link to the rest. This is a different way to think about publishing."











This new product in the ever-expanding stable of services provided by Daylife is being marketed as a solution to help newspapers through the difficult business climate. Using one platform, it enables editors to access content such as photos, YouTube clips or blog postings on any subject they are looking to cover. One of the issues is that newspapers are frequently cash-strapped in terms of IT, so this product lets anybody with just a web browser and a click on the interface launch a content portal. This portal can cover anything from technology companies to Manchester United, and goes so far as to even allow customisation of the site.


Daylife describe itself as the layer between raw content and the news organisation. The system is an Intelligent Content Service, it being a substantial database with the ability to pull together relevant information for any news organisation on any topic. Simply put, if for example, a journalist is writing an article on Barack Obama's health care policies, the Daylife system will rapidly pull together all relevant stories, pictures, video and so forth from a multitude of sources. This database can therefore provide you with all quotes from Obama on healthcare and all photos of him at, for example, a hospital.

Daylife has various agreements with the major content providers, be it AP or Getty Images, but Shardanand reports that the deal that follows with the client is worked out individually depending on the relationship the client has already with AP, for example, the level of content they are looking for and the size of the client's publication.

The Daylife news website, despite it only being a beta product who's sole purpose is to work as a demonstration to potential clients, achieves 3 million hits a month. When the site first launched many reviewers thought it was a straight news site and questioned the lack of RSS Feeds and so forth.

With shrinking newsrooms due to declining revenues, one of the most significant facts about the Daylife web site is that it is run with zero human input. Shardanand informed the Weblog that the team could go on holiday for a month and it would in no way affect the running of the site.

Shardanand further points out that all the clients they have are, "renewing their contracts."

USA Today experience - 600% increase in page views for a blog

All of this sounds highly impressive, but what impact is this product having on its clients? Shardanand cites the work it has done with USA Today; the newspaper had a blogger writing about cruise ships, making it perfect for advertisers such as P&O and other holiday companies, but one blogger can only achieve so much, and the page was thus too small to attract significant advertisers. USA Today talked over these problems with Daylife, and it thereafter delivered tailored content to the publisher. The resulting page was far more comprehensive and resulted in a 600% increase in page views. It's the same blogger working, but with the help of Daylife's tailored service he is now able to increase content and improve layout.

Advanced algorithms

The software that runs this product is produced in-house, it runs on an open source platform with extra work put in by the "team of rocket scientist" for advanced algorithms. Furthermore, as Daylife hosts the portal, newspapers are able to wash their hands of any technological maintenance or responsibility.

With hindsight?

Considering the great leaps that this small company has made in a relatively short period of time, Shardanand is thoughtful about how they got to this point. The only regret is perhaps a desire to speak to publishers earlier to spread the word and have speeded up the process sooner for inputting the system for clients.

The future for Daylife

Looking ahead Shardanand believes that we will see news coming from a more diverse group; Shardanand informs the Weblog that one of its clients is a pet food company in the UK that wanted to set up a blog containing pet news and stories. He expects more of such diversified providers of news and content in the future as it becomes easier to start publishing.

For Daylife itself, Shardanand is content with the direction the company is going in, but hopes to be able to move the technology into foreign languages "at some point in the future." Daylife also just want to keep on "experimenting and trying new things."

Future of newspapers

Despite the fact that Daylife's success is almost directly as a result of the problems that the industry is facing, Shardanand is positive about the future of the industry: "The outlook is bleak in the short term for newspapers, but I am an optimist and I have to believe that the demand for news will always be there from consumers, and at some point in time, once we are through this whole murky phase, there will be a model for publishing that is probably a lot more efficient. A model where the publisher can extend the newsroom staff because all the other staff can be outsourced. I think even though we are seeing newsrooms being slashed today, I think the right model is where editorial is actually a bigger percentage of the staff than it is today because of outsourcing."

On Friday, the Newspaper Association of America filed comments at the Federal Trade Commission (FTC), saying the FTC's "proposed privacy principles to protect consumers could be a violation of the First Amendment," reported Digital Destiny.

The FTC's proposals aimed to restrict targeted advertising features offered by QuadrantONE, the consortium of 26 newspaper companies, which is jointly owned Tribune, Gannett, Hearst, and the New York Times.

QuadrantOne advertises itself as being able to provide potential advertisers with access to a targeted audience by context, behavior, and demographics. According to its website, QuadrantOne has a total number of close to 50 million unique users.

Jeff Chester, executive director of the Center for Digital Democracy writes that "The newspaper industry should be scrupulously candid about all its data collection and targeting.... Embracing meaningful privacy policies that fully disclose prior to collection, and ensuring affirmative user consent, must be incorporated into our concept of liberty and freedom in the digital democracy era."

Source: Digital Destiny

In the last 12 months, The Huffington Post has introduced new content areas such as entertainment and business and plan on adding international news, sports and books in an attempt to become an all-purpose Internet newspaper. This summer, The HuffPo will take it one step further by introducing a metropolitan section, local versions for major cities.

The plan will be expensive and set The HuffPo into competition with not only existing newspapers, but arguably, with companies like Yahoo, AOL, and CNN.com as well.

Many of their posts receive less than 10,000 views, and the site has a high "bounce rate," meaning users visit one page then leave the site. But the site's topical focuses resulted in 2.9 million unique visitors in January and 3.7 million in February, according to Nielsen Online. More than half the traffic comes from non-political pages.

Micah L. Sifry, Editor of the blog TechPresident.com isn't confident in HuffPo's movement toward covering a larger variety of news. "Success on the Web is defined by spotting niches and serving them well. Will people go to The Huffington Post for great sports blogging? They're certainly not going to go see what Arianna says about opening day," he said.

Huffington and her colleagues reject comparisons to news sites, saying HuffPo seeks to be a community with a distinct attitude, not merely a collection of links.

"Look at Yahoo or Google or CNN. Take away the branding and just look at the headlines, and they're very similar," said Roy Sekoff, the site's editor. "But if you take away the branding of The Huffington Post and the signage, you'd probably still recognize us."

In response to speculation that she'll sell the website after the election, Huffington said, "It's not something we've discussed."

Source: The New York Times through I Want Media

On Monday, Journal Sentinel Inc, publisher of Milwaukee's daily newspaper, announced that it had joined the advertising consortium of Yahoo Inc. and a group of major U.S. newspaper companies.

Milwaukee-based Journal Communications Inc, owns Journal Sentinel Inc., which publishes the Milwaukee Journal Sentinel and produces the newspaper's website, JSOnline.com, as well as JobNoggin.com and PackerInsider.com.

The newspaper consortium now has 27 newspaper publishing companies representing more than 635 newspapers across 43 of the top 50 markets in the country.

Source: The Business Journal through IFRA Executive News Service

In the last weeks of the Russian presidential election, Russian blogs are offering an anecdote to the major media’s unfailing positive coverage of Deputy Prime Minster Dmitry Medvedev, Russian President Vladimir Putin’s anointed successor,

Blogs such as Live Journal, Russia’s most popular social network and blogging site, is serving up humorous, witty, and sometimes blistering criticism of Menvedev and Putin, reports MediaChannel.

One blogger named “lekka_reka” said an old lady asked him on the street: “Have they named Medvedev president yet or will we be able to actually go out and cast our votes?”

Granted Russian political blogs don’t enjoy the same popularity as their US counterparts, due to both the Kremlin’s virtual monopoly on political power, and to technical barriers including limited access to high speed internet, or in certain parts of Russia, to personal computers themselves.  

Nonetheless the blogs do present an alternative to increasing censorship. Throughout Putin’s eight years in office, Russia’s media has fallen increasingly under the Kremlin control, mainly through the purchase of national broadcasters and major newspapers by state-controlled corporations or loyal billionaires, reports MediaChannel.

The latest change on the Russian media playing field came to pass last Friday,when shareholders of two major broadcasting companies announced the decision to merge their interests into a new conglomerate, National Media Group. It must be mentioned that Bank Rossiya chairman Yury Kovallchuk, one of the companies involved in the merger, is a well-known Putin loyalist, reports FollowtheMedia.

Sources: MediaChannel, FollowtheMedia

Four major American publishing companies have teamed together to create QuadrantOne, a one-stop online advertising sales network. The participating partners comprise The New York Times Co., Gannett, Tribune Co., and Hearst.

With the new venture, national advertisers can place content that will then appear on local websites nationwide. According to the company, the network will reach almost 50 million unique visitors per month, and cover 27 out of the top 30 markets.

This new partnership represents the second major advertising partnership amongst newspaper publishers. Yahoo entered into an partnership with seven partners in November 2006 (the partnership has since accumlated more members).  

We reported in November 2007 that Gannett, Tribune Co., Hearst, Media News Group, and Cox Newspapers were in preliminary talks to create an advertising network. According to our sister blog SFN, The Chicago Tribune is reporting that MediaNews and Cox ultimately declined to join the network.  

Sources: CNet through Journerdism,  USA TODAY, SFN Blog