Your personalized printed newspaper
Posted by Anna-Maria Mende on October 20, 2005 at 5:17 PM
German newspaper Die Welt reports about an interesting project. While one could hear much about personalized news and "Daily Me"-like projects in the last months and years, this project called "PersonalNews" is somewhat similar, but also very different. It is an attempt to offer personalized news in the form of printed paper. No, not printed by your printer at home, but delivered to your home in the morning like any regular newspaper.
The idea is to offer articles from different newspapers and magazines in one newspaper. On a website the reader choses in the evening what he wants to read the next morning. The order goes to the printing house where the individual papers are printed. In the morning the reader will find his newspaper in the postbox. The price for such a paper is expected to be about 2,50 to 2,80 Euro, 80 cents as basis rate and the rest depending on the readers' choice.
The two young German entrepreneurs Gregor Dorsch and Thomas Groeneveld just won third place, 25,000 Euro, in a business start-up competition with this project. Now the project shall be realized. The paper is planned to launch in the German city of Augsburg first, starting in January. The content comes, according to Dorsch, from media partners like the newspaper Frankfurter Neue Presse, the weekly news magazine Focus and the newspaper Washington Times. Publishers Holtzbrinck and Axel Springer also showed interest. Other media such as the Neue Zürcher Zeitung, the Los Angeles Times, the Washington Post and the San Francisco Chronicle, are still thinking about it.
To produce such a paper is technically possible through digital printing. Contrary to the traditional offset printing, it is possible to print a great number of identical newspapers very fast. There are currently two such printing systems in Germany. Christian Bayerlein from the printing house Digitaldruck Bayerlein said in Die Welt, "We are the first company worldwide that is able to print digital newspapers in color." PersonalNews will be printed on his machine. In the first six months he will offer the printing at cost to support the project in its pilot phase.
The German Newspaper Publishers Association (BDZV) considers PersonalNews as an interesting project, but also stated that it remains to be seen whether there will be enough people buying the product, reports Die Welt. So time will show if German readers are willing to choose their articles every evening. In every case it's worth trying.
Sources: Die Welt (in German), biz-AWARDS (in German)
The two young German entrepreneurs Gregor Dorsch and Thomas Groeneveld just won third place, 25,000 Euro, in a business start-up competition with this project. Now the project shall be realized. The paper is planned to launch in the German city of Augsburg first, starting in January. The content comes, according to Dorsch, from media partners like the newspaper Frankfurter Neue Presse, the weekly news magazine Focus and the newspaper Washington Times. Publishers Holtzbrinck and Axel Springer also showed interest. Other media such as the Neue Zürcher Zeitung, the Los Angeles Times, the Washington Post and the San Francisco Chronicle, are still thinking about it.
To produce such a paper is technically possible through digital printing. Contrary to the traditional offset printing, it is possible to print a great number of identical newspapers very fast. There are currently two such printing systems in Germany. Christian Bayerlein from the printing house Digitaldruck Bayerlein said in Die Welt, "We are the first company worldwide that is able to print digital newspapers in color." PersonalNews will be printed on his machine. In the first six months he will offer the printing at cost to support the project in its pilot phase.
The German Newspaper Publishers Association (BDZV) considers PersonalNews as an interesting project, but also stated that it remains to be seen whether there will be enough people buying the product, reports Die Welt. So time will show if German readers are willing to choose their articles every evening. In every case it's worth trying.
Sources: Die Welt (in German), biz-AWARDS (in German)
Posted in :
0 TrackBacks
Listed below are links to blogs that reference this entry: Your personalized printed newspaper.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/3491
After attending Print 01' in Chicago, IL USA in 2001 and seeing digital color web presses, I instantly knew the future of periodical publishing would be in digital printing. I spent years learning about personalization software and variable data printing workflows. In March 2004 I announced plans to launch a personalized newspaper utilizing high-speed, digital color web presses and variable data printing technology. In November 2004 I printed sample editions on Xeikon and Kodak Versamark presses, the only presses large enough to print a tabloid newspaper. In December 2004 I previewed the samples to media buyers from Publicis' Starcom Mediavest Group's Tapestry division. A letter to the Editor outlining my plans also appeared in the March edition of Presstime Magazine. I am planning an expanded market test of 1,200 editions and expect to launch nationally in Spring 2006 provided results from the test are positive. Although mine is a quarterly newspaper targeted at high-income broadband-wireless Internet subscribers, it's still a personalized periodical (the ads are personalized, editorial will be personalized later). I am glad to see other entrepreneurs have received support for a personalized newspaper project and are making a go of it. Much success to you both and profits to your investors and partners. Together we can save the industry from the pundits who wish to bury newspapers in the grave!
Please take a look at www.inthepaper.co.uk
Inthepaper supply many of the fake newspapers you see on Television, in Movies and at the Theatre.
New technology developed by inthepaper allows you to create your own newspaper here, online now. In less than 60 seconds you can create, view, and even email your very own newspaper all completely free of charge.
Try it; we promise you will be amazed at the results and guarantee to make you smile.