What is happening in India and in the well-known group who publishes the Times of India and the Bombay Times? How bizarre is the so-called concept of "edvertorial" the group is promoting? According to Mid Day - it has to be confirmed - "Bennett, Coleman & Co announced that they would sell editorial space. Effectively any company could pay and be featured in the column centimetres that pass for news in the paper. This ‘paid for’ news would be distinguished from ‘genuine’ news by a pointer at the bottom mentioning Medianet, said the company. However, soon after the launch, the discreet Medianet at the bottom disappeared, equally discreetly."
It's the reason why, last month, the US company McDonald was featured at the Bombay Times front page... and that, in an editorial space. Hope such journalistic perversions will quickly disappear in Gandhi's country: "edvertorial" is non-sense!
