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Beijing Daily Messenger relaunches as freesheet

Posted by Evan Fell on November 28, 2007 at 1:51 PM
The intense competition between the ten newspapers that vie for the same audience in Beijing has caused a drop in ad revenue as a result of the overcrowded market. As a response, Beijing Daily Newspaper Group’s Beijing Daily Messenger relaunched as Beijing’s first free publication distributed on the metro.



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Posted in : Newspaper
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