The latest circulation numbers for 770 American dailies follow the downward trend seen during the last major audits in
May and
November 2005, losing 2.5% overall. Big regionals such as the
Miami Herald,
Los Angeles Times and
Boston Globe were the hardest hit. But some 182 papers showed gains.
Posted by John Burke on November 23, 2005 at 12:50 PM
As the printed word
struggles, the Internet seems to be making up for it. Fortunately, most newspapers caught the digital wave a decade ago. But they have been slow to innovate. Below are a few reasons why newspapers need to pay more attention to online journalism.
As a result of reduced circulation and revenue, The Tribune Company has announced it will cut jobs at five of its newspapers, among these The Los Angeles Times and The Chicago Tribune. The company stated last month that due to an adverse tax ruling its profits had fallen by 82%.
85 newsroom jobs are to go at the Los Angeles Times with more job cuts in other departments to be anounced over the next three weeks. At The Chicago Tribune less than 100 lay offs across all departments are expected to be required. Of these 100, reports suggest 30 will be in the newsroom. Also over the coming weeks details concerning "initiatives to boost circulation and advertising revenue" will be announced.
Posted by John Burke on November 8, 2005 at 11:39 AM
This week's news of a year on year 2.6% average circulation decrease in American newspapers is unsurprising to say the least. But as the paper product dives, many are quick to point out that visits to newspaper websites are high and rising. With many papers claiming more online readers than print readers, the criteria for circulation by Audit Bureaus need to change to reflect the shift to the screen.
Statistics released yesterday by the Audit Bureau of Circulation (ABC) for American newspapers show a 2.6 per cent decrease in average weekday circulation and a 3.1 per cent decrease in Sunday circulation year on year as of September. This percentage is worse than ABC's May announcement of a 1.9% year on year loss which, until now, was the steepest drop since 1996. (see pevious posting)
Combining these two statistics means that weekday circulation of American newspapers has decreased by an average of over 2 per cent during the past year.
