US: Tampa Tribune launch a three-pronged multimedia news approach
Posted by Katherine Thompson on December 4, 2008 at 11:39 AM
The Tampa Tribune has launched a three-pronged multimedia news approach working with the newspapers staff, TBO.com and WFLA-TV.
The Tampa Tribune's move follows a round of cost cutting measures at the US regional newspaper.
The Tampa Tribune's move follows a round of cost cutting measures at the US regional newspaper.
Janet Coats, vice president of news, reports, "It's a
progressive, audience-driven approach. The focus puts the audience at
the center of our decision-making."
The new initiative is a step beyond the continuous news desk introduced in 2007. All three teams of journalists will sit together in order to facilitate an instant newsgathering focus, driven by a Web-first strategy. Despite this, each organisation will produce content appropriate to its brand.
Source: Editor and Publisher
The new initiative is a step beyond the continuous news desk introduced in 2007. All three teams of journalists will sit together in order to facilitate an instant newsgathering focus, driven by a Web-first strategy. Despite this, each organisation will produce content appropriate to its brand.
Source: Editor and Publisher
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