UK: Demand for online health news may be growing
Posted by Alisa Zykova on November 25, 2008 at 11:21 AM
According to recent findings from the Kaiser Family Foundation and the Pew Research Centre's Project for Excellence in Journalism, health is a key issue for internet users. However, only 3.6% of Internet-based news content between January 2007 and June 2008 dealt with the issue, according to the study. Directnews.co.uk reports that the demand for online health news may be increasing.
The study showed that 42% of all online news stories covered specific conditions. Meanwhile, 31% focused on public health and 27% on health policy. Traffic to online health outlets in the UK rose by 10% in September since the previous month, comScore research showed.
"As the public's news consumption shifts more toward online and cable outlets, people are likely to come across fewer stories about health and particularly about health policy," said Kaiser Family Foundation's Victoria Rideout.
The Kaiser Family Foundation recently announced the launch of a news utility that will offer "in-depth coverage of the policy and politics of health care" on the Internet and though the mainstream media.
Source: Directnews.co.uk
The study showed that 42% of all online news stories covered specific conditions. Meanwhile, 31% focused on public health and 27% on health policy. Traffic to online health outlets in the UK rose by 10% in September since the previous month, comScore research showed.
"As the public's news consumption shifts more toward online and cable outlets, people are likely to come across fewer stories about health and particularly about health policy," said Kaiser Family Foundation's Victoria Rideout.
The Kaiser Family Foundation recently announced the launch of a news utility that will offer "in-depth coverage of the policy and politics of health care" on the Internet and though the mainstream media.
Source: Directnews.co.uk
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