UK: Birmingham Post to re-launch as business tabloid
Posted by Alisa Zykova on August 20, 2008 at 1:14 PM
After its parent company Trinity Mirror opted for centalized production and a reduction in editorial staff, the Birmingham Post announces that it will re-launch itself as a Monday to Friday tabloid this autumn, putting more emphasis on business coverage as well as having a mobile site.
"Moving to a new format gives us the opportunity for the print version of the Post to follow the website in attracting a new generation of younger - but no less serious - business readers," said Mark Reeves, the Post's editor.
The latest ABC figures (July 2, 2007 to December 30, 2007) show that the paper has a circulation of 12,997 from Monday to Friday, out of which 3,841 copies are given away. The Saturday edition, which will no longer be published after the re-launch, sold 10,329 copies, 2,289 of which were given away.
Source: Press Gazette, ABC.org
"Moving to a new format gives us the opportunity for the print version of the Post to follow the website in attracting a new generation of younger - but no less serious - business readers," said Mark Reeves, the Post's editor.
The latest ABC figures (July 2, 2007 to December 30, 2007) show that the paper has a circulation of 12,997 from Monday to Friday, out of which 3,841 copies are given away. The Saturday edition, which will no longer be published after the re-launch, sold 10,329 copies, 2,289 of which were given away.
Source: Press Gazette, ABC.org
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