UK: "Monetizing the net": Telegraph Media Group partners with AdGent 007

Web audiences outside the UK helped move The Telegraph online to beat The Guardian as the UK's number one news site, and now, The Telegraph is looking to turn those numbers into pounds - by finding advertisers in the territories of new readers.
 
Telegraph.co.uk, whose readership has grown 153 percent in the last year, has a more international audience than guardian.co.uk and draws just 34 percent of their online readers from the UK. The Guardian online, which has grown just 22.5 percent in the last year, draws more than 41 percent of users from the UK.

Despite numbers suggesting the majority of readers are from outside the UK, "Newspaper groups have traditionally tied themselves to a single ad network to sell all of their international online inventory," said Cameron Yuill, AdGent 007's founder and chief executive.

As worldwide audiences grow, the Telegraph Media Group's partnership with AdGent 007, a global digital advertising services company, means the Telegraph will no longer be tethered to UK advertisers and will be able to exploit their audience's advertising potential to its fullest.

Source: Guardian.co.uk