UK: 95m visitors to national newspaper sites

Posted by Sarah Schewe on July 28, 2008 at 8:46 AM

According to a new report from the Newspaper Marketing Agency, the newspaper websites of six of the UK's largest newspaper groups attracted nearly 95 million visitors in June.

The report, which aggregated traffic statistics for Newspaper Marketing Agency member papers, tracked data from Independent News & Media, Associated Newspapers, Mirror Group Newspapers, News International, Telegraph Media Group and Guardian News & Media.

The 94.8 million unique visitors spent more than 715 million minutes on these newspaper websites in June. The data also revealed that 35.5 million of total readers were based in the UK.

"Google is the top referrer of traffic to UK national newspaper websites," noted the Guardian. "Driving almost 33 million unique users, while direct traffic - people inputting a newspaper web address or using a favourites link - is the second biggest, accounting for 22 million visitors."

Source: guardian.co.uk