Yet another video of French President Nicolas Sarkozy, shot "off the record" in the studios of France 3 prior to his televised interview on June 3rd, has gone viral.

In this case though, the bigger issue shaking French media is whether this video should have been 'news' in the first place, or whether it's simply an example of media outlets rushing to create buzz, a phenomenon exacerbated by the rise of online news.

The video, which was first posted by the online-only news site Rue89 on YouTube, has already received nearly a million views (similar to a video of Sarkozy insulting a civilian captured by Le Parisien).

A renowned blogger, Laurent Goaguen, criticized Rue89's decision:

"I'm slightly ashamed that Rue89's newsroom release this dirty thing, acquired in dubious circumstances and that doesn't bring any information. When political engagement, sense of urgency and the race to scoops obscure, to that extent, the professional duties of journalists..."

Another blog, Caréagit, expressed its disgust for "gutter journalism."

Rue89 editor-in-chief Pascal Riché argued that "this video is rich in information concerning the President, his relations with media, and the atmosphere within France Télévisions."

According to Rue89, France 3 threatened a lawsuit if the site doesn't remove the video and give the names of staffers who leaked the footage.

Source: Le Monde - Rue89