Online news more popular than social networking, study finds
Posted by Kelley Vendeland on May 21, 2008 at 12:47 PM
The latest report from JupiterResearch has good news for online news publishers: internet users have not jumped ship.
Around 42% of internauts in Europe regularly visit online news sites, versus the 28% who habitually go to video sites and the 15% who frequent social networking services.
Even more comforting for news websites: the report finds that the 25-34 demographic, who news organizations continually fear losing to the next big thing, "are most interested in visiting their sites," reports PaidContent UK.
In all European countries except for Germany, branded news websites are more popular than portals or search sites like Google. However, this does not hold true for the 25-34 year-old set, suggesting that while they are interested in news, they also "want to read it on their own terms."
Source: PaidContent UK through IFRA Executive News Service
Around 42% of internauts in Europe regularly visit online news sites, versus the 28% who habitually go to video sites and the 15% who frequent social networking services.
Even more comforting for news websites: the report finds that the 25-34 demographic, who news organizations continually fear losing to the next big thing, "are most interested in visiting their sites," reports PaidContent UK.
In all European countries except for Germany, branded news websites are more popular than portals or search sites like Google. However, this does not hold true for the 25-34 year-old set, suggesting that while they are interested in news, they also "want to read it on their own terms."
Source: PaidContent UK through IFRA Executive News Service
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