The "local focus" mantra that has spread to so many U.S. and U.K. newspapers is also alive and well at Latin American newspapers, albeit with a different game plan for success.

In the view of Editor & Publisher's Mark Fitzgerald, who attended a recent seminar for senior editors of leading Latin American dailies, the reasons for going hyperlocal are essentially the same across the board: to combat the pressures of the internet.

In the U.S., local news is seen as "the one franchise that differentiates newspapers from any other media pretenders." In this conception, in order to survive the digital era, newspapers can create multi-media hyperlocal ventures, tying together a social networking model with what they do best, print, to encourage "constant refreshment of the web site."    

The American local model, however, does not whole-heartedly encourage a two-way dialogue between residents and newspaper. Dialogue is important, yes, but not in the same way as in Latin America. There, it is the foundation of what makes local news successful; newspapers view "their local efforts as ways to imitate the Web's interactivity and its encouragement of self-expression."

"People want to narrate their stories," El Tiempo Editor in Chief Ernesto Cortes Fierro said. "People want to resolve their own problems. It is two-way content, and in a way it is a mutual rediscovery of the newspaper and the citizens."

Readers are an integral part of the Latin American local news model; efforts have ranged from including neighbor hood residents on the board (El Tiempo) to equipping citizen journalists with cameras to get footage during protests against President Hugo Chavez (Venezuelan daily El Nacional).

Source: Editor & Publisher