Redundancy: a possible culprit in the fight to stay afloat online

Posted by Kelley Vendeland on March 19, 2008 at 3:15 PM

PC Magazine's John C. Dvorak has an explanation as to why some local newspapers are fighting to stay alive on the web: redundancy.

"Simply put, there are too many newspapers selling the exact same news," Dvorak writes, pointing out that news consumers want original content, not rehashed wire copy.

According to Dvorak, newspapers' priorities are off-kilter. For one, newspaper executives make significantly greater salaries than writers. Moreover, papers choose to cut out the wrong elements when times get tough: namely support staff, writers, and a few editors.

"This cheapens the product; and the public senses the cheapness and rejects it. The paper's income is further reduced, resulting in a downward spiral of quality."

Source: PCMag through PoynterOnline
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