Key lessons from the State of the News Media report
In light of the recent release of The Project for Excellence in Journalism's annual State of the News Media report (summarized here), Online Journalism Review's Robert Niles has suggested three important lessons that online journalists and publishers should take from the report's findings.
-Diversify:
"Lose the focus on print- and broadcast-driven narratives
and instead decide that anything offering accurate and enduring non-fiction
information to people who need that information is 'news'," Niles writes.
-Unify on metrics:
deciding on a single comprehensive and accurate approach to tracking user
traffic would attract more advertisers and thus boost revenue.
-Focus on
user-generated content: according to
For the full report, go here.
Source: Online Journalism Review
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