UK: Birmingham Mail launches companion site

Posted by Jean Yves Chainon on January 29, 2008 at 11:58 AM

Trinity Mirror has launched a new website for the Birmingham Mail, as part of a plan to overhaul its regional sites. The website will feature content from the print title, but also exclusive content from Mail journalists and users including links, picture galleries and video.

The digital team will attend each of the paper’s three daily news conferences, and work on developing specific content online.

The site will also offer more interactivity by featuring a wide range of bloggers and user-friendly forums, aimed at increasing the site’s stickiness. Besides the top banner, readers are encouraged to send in their contributions.

New blogs will cover topics such as football club Aston Vila or the daily life of a reporter’s first pregnancy.

Recently trained video journalists will also produce daily videos. On top of all news, “users will also be able to interact with that content, posting their own opinions, sending in pictures and videos,” said Birmingham Mail Editor Steve Dyson.

"The result will be a new, vibrant community online, extending the Birmingham Mail brand further than ever before."

The launch of the Mail companion site is part of Trinity’s new digital strategy in the Midlands region.

Source: Birmingham Mail

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