Reuters plans more branded, embedded partnerships

Posted by Cyril Gros on December 18, 2007 at 5:06 PM

The press agency, Reuters, intends to increase its number of branded partnerships, following the one it recently struck with the International Herald Tribune.

Both companies will launch a co-branded daily business report for the newspaper online and print, “Business With Reuters”, which would be funded both by a share of the ad revenues and the subscriptions fees.

Reuters’ head of media sales Gary Williams told Media Week “there were high-level discussions about similar partnerships in the works for 2008”: “There is more of that to come, using respective brands to make more of an impact”.

The company has already said it wanted to extend the IHT deal to its parent, The New York Times.

Source: PaidContentUK