Guardian overtakes NY Times in online news

Posted by Jean Yves Chainon on November 23, 2007 at 12:49 PM
A short bit of news, in the wake of Guardian Unlimited reaching its record number of unique visitors during October. One might think that The New York Times would have more online readers than the Guardian. Not so.

 
With 18.4 million users in October, the Guardian was ahead of nytimes.com, which registered 17.5 million users in the same period, according to Nielsen / NetRatings.

This was a record for both sites, as The New York Times’ user pool grew due to the shutting down of TimesSelect, and the Guardian launched Guardian America.

Considering these recent results, the Guardian seems to be winning its bid to become the referential international news site. Guardian Unlimited’s US readership was already very strong before the launch of Guardian America. And US readers are reportedly drawn to the British online editions.

Source: Follow the Media

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2 Comments

Congrats to the Guardian

Martin said:

I'm not sure this is accurate.

You can't just compare Nielsen/Netratings numbers with ABCe figures like-for-like. They use different methodologies and the Nielsen numbers tend to be much lower. Netratings data is based on national panels while the ABCe figure is global.

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