The publisher’s chief information officer Mike Seery published a post-mortem report on the failed project, called Project Red Stripe in order to share the lessons they learned from the project with other editorial innovators.

Some of the failings reported by Seery were as follows:
“Some members of the team found the process of taking a step back from reality really hard.”  And in regards to business models: “Some of us thought that monetising the service would be pretty straightforward and non-contentious - most of us, though, thought that it was more likely that it would be run as a not-for-profit or even a charity.”

Source: PaidContent:UK