• September 25.2008

Changes continue at The San Jose Mercury News

Posted by Evan Fell on November 8, 2007 at 10:47 AM
The San Jose Mercury News continues their ‘rethinking’ project with a main goal of involving the readers and the community to make changes. In a recent Q&A, Matt Mansfield, visual expert for the newspaper, reveals, “We want our rethinking process to be as transparent as possible. And we wanted to begin sharing with our staff and our community the ideas we’re considering, why we’re doing it, and the progress we’re making.”

He says a main reason for change is that “We felt like the old blog site was a little too cluttered, and we were looking for better sharing, social networking and aggregation tools to help jump start conversation,” and that “We’re close to posting a guide for developers so they can help us hack around on our ideas, too,” because, “ that kind of change, just like it’s been for VisualEditors is good because the addition of tools shows that you’re responding quickly to what the audience needs.”

Mansfield admits that there have already been changes made in the paper, “The biggest one was about a month ago when we took many of our features sections and melded them into a single daily section, which includes the gamut of “life” here. That means you will find food + wine coverage next to arts + entertainment coverage.” This change was “a way to do two things: save some money on newsprint and reduce reader guilt around the number of sections we send out every day.”

When asked what the plans were for unveiling changes Mansfield says, “Any major print change will come in a single week, as we did recently when we changed our features coverage. That means if we, say, try to move to a radical three-section paper, that will all happen in a given week as we transition out of the old model into a newer one.”

 

Source:VisualEditors 

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