US mag offers website to rank consumer goods
US News & World Report already enjoys ‘ranking credibility’ from its annual America’s Best Colleges report.
The ranking methodology for the website will be similar to the one the magazine uses for existing reports: it will review the collection of statistical data, professional and journalistic opinions for each product and issue a single numerical grade between one and 10.
Not that newspapers must establish this feature, but this kind of offering is simply representative of news publications’ diversification, away from strict news and expanding into services that can help readers by providing accurate information.
Source: Mediapost
0 TrackBacks
Listed below are links to blogs that reference this entry: US mag offers website to rank consumer goods.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/1828
I'm not sure where they could have possibly surveyed for the data for this sparse article with nothing to back up its claims. The point being : it is no more time-consuming to sync podcasts to an iPod (or other player) than anything else and podcasts are not sparse -- I have great difficulty resisting to add yet another great podcast to my 60+ GB podcast only database.
I do not have evidence to the contrary on their claim of 1% usage, but they aren't giving any evidence to support it, either. They state "1% of online consumers" ... just how many users have they surveyed? The latest numbers for the United States ALONE is 225,801,428.00. 1% of that is 2,258,014.28. Did they really survey that many people? I doubt it.
What is the point in misleading people with blanket statements like this? I realize this is a small issue, but it is part of a larger, more dangerous problem of filling the public's heads with false or misleading information or even outright lies.