New newsroom jobs: Do newspapers need a "Search Editor"?
The search engine news blog, Pandia, which documents the Swedish paper's enquiry to Ms. Spackman, asks "Will the term 'Search Editor' replace 'Web Editor' in future job ads?" Although an interesting question, it is the wrong question.
The real question is how long it will take newsrooms around the world to teach their editors and journalists how to write for the web, automatically implying an element of SEO. Neither the "Search Editor" nor the "Web Editor" will necessarily exist as a newsroom job in the near future. All newsroom staff will understand the intricacies of Web journalism.
The days when the copy editor would receive a rapidly written piece, touch it up with elegant prose and top it off with a catchy headline that would sell newspapers have changed. Now, that headline, written for the Web, might not be so catchy. The text, especially the first paragraph, might not be of Shakesperian quality. In fact, they both might be extremely boring to the erudite newspaper reader. But they will have the correct combination of keywords that will attract search engine spiders and thus drive readers to the page.
Who knows? Someday this may change. Someday someone could create a search engine with an algorithm that recognizes not just keywords, trackbacks and page views, but well-crafted writing and the integrity, investigation and transparency that a newspaper article should provide. But until that day, all newsrooms should train their staffs in SEO.
Source: Pandia
Other Editors Weblog articles about Search Engine Optimization: Newspapers: Headline writing, use search engine optimization (SEO), Newspapers adapting journalism to Internet reading habits
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In response to the Pandia article...
What about news/media librarians? Where do they fit in?
Many media organizations have librarians on staff, EXPERTS at information retrieval, to work with reporters and editors in using the open web AS WELL as fee-based databases. In some cases, they also work to develop local databases or databases for specific stories.
In some cases while the content might be "on the web" the newspaper library and librarian might now or source(s) that can produce a better, more accurate, timely, authoritative result in a matter of minutes vs hours.
At the same time, the librarian has knowledge of what open web database (general or vertical) to use.
I recently came across a web site with business information. Specifically, a listing of executives. The information had a CEO listed who has been out of that job for nearly 3 months. Librarians now where to turn for the latest info.
Also, many newspaper libraries place the librarians in the newsroom sitting and working directly next to the the reporters.
Since there is so much conversation in the blogosphere about news coverage and opinion articles in newspapers, perhaps there should be an editorial page employee whose job is to go out and participate in those distributed conversations.
Libraries are on the way out in most media institutes. In the UK, where the level of cuts have been more advanced than in the UK, they are practically done away with (except for perhaps one or two members of staff) as most reporters now just hit the online database of cuts for old stories and/or information.
The problem is that if text is optimised for SEO - and that means sacraficing readability -then people won't want to read it and therefore no-one is going to go and search for it.
Of course I moan that newspapers don't set up RSS tags to follow journalists or topics, so hey...