Guardian America launches

Posted by Jean Yves Chainon on October 24, 2007 at 11:46 AM

Guardian America was launched, featuring among other things an exclusive interview with Hillary Clinton. The British paper hopes to secure an even bigger share of its significant US-based audience.

Guardian America’s editorial team counts eight staffers and is headed by US journalist Michael Tomasky.

The design is clean and intuitive, similar to that of the UK edition. Video is featured prominently at the top of the homepage (although there’s an error message overlaid on the screen, even though the video seems to work.)

Guardian America’s goal is to “bring those American readers the best and most relevant of what London produces every day and combine it with political and cultural coverage of the States that is more geared toward a US audience's interests,” said Tomasky.

More background information here.

Emily Bell, the Guardian News & Media director of digital content, said: "At a time when many media organisations are cutting back, we are making a significant investment in our journalism, creating a new type of multimedia content which showcases the best Guardian journalism and story-telling in all its forms.”

Source: Guardian