Each issue will have three long articles (one right now), lifestyle coverage will be cut, and the logo and typefaces have been changed.

The news digest at the beginning, dubbed ‘The Business Week’, has been expanded and is followed by a section with lighter, shorter items. A new ‘What’s Next’ section observes trends and new products.

“Readers want good, clear summarization,'' said Stephen Adler, editor of the magazine. “They want us to be an intelligent filter about what's going on, about what's important.''

A new section called ‘Feedback’ promotes print-online interaction, by summarizing readers’ online responses to articles. A ‘Links’ section directs readers to online content related to issues discussed in the print version.

“All traditional business publishers are struggling to find the right formula'' that will tie their magazines more closely to the Web, said Peter Kreisky, who runs Kreisky Media Consultancy in New York.

One of BusinessWeek’s main competitors, Fortune, is also planning a relaunch in the months to come.

Source: Bloomberg through I Want Media